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What a Great Idea!® 2.0: Unlocking Your Creativity in Business and in Life Revised Edition

11 customer reviews
ISBN-13: 978-1402741883
ISBN-10: 140274188X
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Editorial Reviews

Review

Chic has crafted a creative process to move almost anything from what is to what could be. --Rick Goings, Chairman and CEO, Tupperware Brands

Chic is a breeding ground for new ideas! --Charles Prather, Ph.D. Former Director, DuPont Center for Innovation

Chic has a knack for getting people to see ideas that have been staring them in the face. --Robert J. Rotella, Ph.D., Sports Psychologist Author, Golf is Not a Game of Perfect --This text refers to an out of print or unavailable edition of this title.

About the Author

Chic Thompson is the president of Creative Management Group, a Fellow at the University of Virginia's Darden Business School and adjunct faculty at The YPO University (Young Presidents Organization), the Brookings Institution and the Federal Executive Institute. In 2001, Harvard Business School released a case study on the speaking career of Chic Thompson entitled What a Great Idea! Chic received his B.S. in Chemistry from the University of Delaware and his Masters in Education from the University of Virginia. He then worked in new product development and marketing for W.L. Gore and Associates (Gore-Tex), Johnson & Johnson and Walt Disney. Chic has given over 3500 presentations and has teamed up with talent ranging from Tony Robbins and Stephen Covey to Cirque du Soleil and Second City Improv. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 304 pages
  • Publisher: Sterling; Revised edition (April 1, 2007)
  • Language: English
  • ISBN-10: 140274188X
  • ISBN-13: 978-1402741883
  • Product Dimensions: 9.1 x 7.6 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,004,703 in Books (See Top 100 in Books)

More About the Author

Chic Thompson is the author of "What a Great Idea!," "Yes, but..." and "DIY Brainstorming."

Chic worked in new product development for Gore-Tex™ and Walt Disney and is now a Fellow in Entrepreneurship at the University of Virginia's Darden School of Business. In 2001, Harvard Business School wrote a case study on his entrepreneurial career.

For more information: www.whatagreatidea.com.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Michael Michalko on April 21, 2007
Format: Paperback
I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.
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5 of 5 people found the following review helpful By M. E. Martin on March 4, 2008
Format: Paperback Verified Purchase
Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.
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Format: Paperback
What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life
by Chic Thompson

When the first edition of 'What a Great Idea' was released in the mid-nineties, I was actually overwhelmed by a few exciting stuff in the book:

- an exclusive & relatively exhaustive interview with Dr Yoshiro Nakamatsu, inventor extraordinaire from Japan, with more than 3,000 inventions to his credit; it was great fun to read about his creative antics & productive idiosyncracies; incidentally he also invented the Love Jet Spray, a no-side-effect alternative to Viagra!

- an exposition on 'Killer Phrases' & 'Fight Back Phrases' which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';

[For the uninitiated:

a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.

Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.]

- introduction of the idea mapping process, the author's unique variation of mind-mapping, which goes beyond the traditional Buzan routines;

I recently read his supposedly & newly revised & expanded edition & regret very much to report that the book is substantially the same book as the earlier edition. The same stuff are still there & there are no new insights or developments for readers.

What a disappointment!
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2 of 2 people found the following review helpful By Nigel Collin on July 28, 2009
Format: Paperback
Length: 0:51 Mins
A useful and insightful tool for anyone working with creative people or think more creatively.
Nigel Collin
[...]
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1 of 1 people found the following review helpful By Jurgen Wolff on April 26, 2010
Format: Paperback
Length: 1:33 Mins
Some of the key points that made the original a classic, reviewed in sixty seconds (more or less) by Jurgen Wolff, author of "Creativity Now!" Creativity Now: Get inspired, create ideas and make them happen now!
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Format: Paperback
What a Great Idea! 2.0
My name is David Marquet, from Practicum, Inc and we help our customers develop solutions to problems. One thing almost all our customers are interested in is how to be more creative, and how to use groups to solve problems. In doing so, there is invariably a balance between structure, constraints, and expansive thinking.

We don't read What a Great Idea! by Chic Thompson. Instead, we use it more like the toolbox you keep in your garage - with screwdrivers, hammers, and fasteners you pull out for the appropriate job.

Chic presents a coherent structure for unlocking creativity based on the four broad steps progressing from freedom, to expression, to creation, and ultimately to action. For each step, Chic provides the reader with highly usable activities to exercise your mind which we use to good effect with our clients.

These specific tools and techniques are very valuable. However, what creeps up on you, but what is ultimately more powerful, is the irrepressible optimism that permeates the book that EVERYONE can be creative. Creative people can be more creative and people who've been boxed in can break out. It's never too late.

When I talked with Chic about his book, he didn't deny that and went further - "I think there's a connection between overall health and creative health." He opined. He views creativity and lifelong learning not as things that we do to achieve project goals, but processes we apply to living fuller and healthier lives. Oh, and by the way, his optimism and infectious enthusiasm is definitely genuine.
At one point in the book, Chic suggests we be "curious first, critical second." Even, now, it's an approach I wish I embraced more often.
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