It has sold more than 200,000 copies since 1992and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creativeand he knows how to make it possible. That’s why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and killer phrases” that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.
This review is from: What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life (Paperback)
I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.
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This review is from: What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life (Paperback)
Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.
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