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What a Great Idea!® 2.0: Unlocking Your Creativity in Business and in Life Paperback – April 1, 2007

ISBN-13: 978-1402741883 ISBN-10: 140274188X Edition: Revised

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Product Details

  • Paperback: 304 pages
  • Publisher: Sterling; Revised edition (April 1, 2007)
  • Language: English
  • ISBN-10: 140274188X
  • ISBN-13: 978-1402741883
  • Product Dimensions: 9.1 x 7.6 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,104,897 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Michael Michalko on April 21, 2007
Format: Paperback
I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.
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5 of 5 people found the following review helpful By M. E. Martin on March 4, 2008
Format: Paperback Verified Purchase
Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.
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Format: Paperback
What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life
by Chic Thompson

When the first edition of 'What a Great Idea' was released in the mid-nineties, I was actually overwhelmed by a few exciting stuff in the book:

- an exclusive & relatively exhaustive interview with Dr Yoshiro Nakamatsu, inventor extraordinaire from Japan, with more than 3,000 inventions to his credit; it was great fun to read about his creative antics & productive idiosyncracies; incidentally he also invented the Love Jet Spray, a no-side-effect alternative to Viagra!

- an exposition on 'Killer Phrases' & 'Fight Back Phrases' which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';

[For the uninitiated:

a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.

Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.]

- introduction of the idea mapping process, the author's unique variation of mind-mapping, which goes beyond the traditional Buzan routines;

I recently read his supposedly & newly revised & expanded edition & regret very much to report that the book is substantially the same book as the earlier edition. The same stuff are still there & there are no new insights or developments for readers.

What a disappointment!
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2 of 2 people found the following review helpful By Nigel Collin on July 28, 2009
Format: Paperback
Length: 0:51 Mins
A useful and insightful tool for anyone working with creative people or think more creatively.
Nigel Collin
[...]
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1 of 1 people found the following review helpful By Jurgen Wolff on April 26, 2010
Format: Paperback
Length: 1:33 Mins
Some of the key points that made the original a classic, reviewed in sixty seconds (more or less) by Jurgen Wolff, author of "Creativity Now!" Creativity Now: Get inspired, create ideas and make them happen now!
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Format: Paperback
What a Great Idea! 2.0
My name is David Marquet, from Practicum, Inc and we help our customers develop solutions to problems. One thing almost all our customers are interested in is how to be more creative, and how to use groups to solve problems. In doing so, there is invariably a balance between structure, constraints, and expansive thinking.

We don't read What a Great Idea! by Chic Thompson. Instead, we use it more like the toolbox you keep in your garage - with screwdrivers, hammers, and fasteners you pull out for the appropriate job.

Chic presents a coherent structure for unlocking creativity based on the four broad steps progressing from freedom, to expression, to creation, and ultimately to action. For each step, Chic provides the reader with highly usable activities to exercise your mind which we use to good effect with our clients.

These specific tools and techniques are very valuable. However, what creeps up on you, but what is ultimately more powerful, is the irrepressible optimism that permeates the book that EVERYONE can be creative. Creative people can be more creative and people who've been boxed in can break out. It's never too late.

When I talked with Chic about his book, he didn't deny that and went further - "I think there's a connection between overall health and creative health." He opined. He views creativity and lifelong learning not as things that we do to achieve project goals, but processes we apply to living fuller and healthier lives. Oh, and by the way, his optimism and infectious enthusiasm is definitely genuine.
At one point in the book, Chic suggests we be "curious first, critical second." Even, now, it's an approach I wish I embraced more often.
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