What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life (Paperback)

~ Chic Thompson (Author)

Editorial Reviews

Product Description

It has sold more than 200,000 copies since 1992—and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative—and he knows how to make it possible. That’s why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and “killer phrases” that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.

Product Details

• Paperback: 304 pages
• Publisher: Sterling; Revised edition (April 1, 2007)
• Language: English
• ISBN-10: 140274188X
• ISBN-13: 978-1402741883
• Product Dimensions: 9.1 x 7.5 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #162,038 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Kudos, April 21, 2007

By	Michael Michalko (Churchville, New York USA) - See all my reviews

I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Love it, really gets you thinking., March 4, 2008

By	M. E. Martin "Wendy" (Indialantic, FL) - See all my reviews (REAL NAME)

Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Useful and practical, July 28, 2009

By	Nigel Collin "Leading Creatives" (Sydney, Australia) - See all my reviews (REAL NAME)

Length:: 0:51 Mins

A useful and insightful tool for anyone working with creative people or think more creatively.
Nigel Collin
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