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Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople. Previously, Michael founded two of the most successful firms in the sales training industry: Solution Selling and CustomerCentric Selling. Ben has worked in the sales industry for nearly 20 years. Prior to joining Mike as a principal consultant with CustomerCentric Selling, Ben was a top-performing salesperson and a senior sales executive.
It is amazing and is helping me to improve every relationship I have.
They provide a practical structure for creating and telling a story that helps move the prospect to the next step in the sales process.
I highly endorse this book and would recommend it for any and every executive, sales professional, or student looking to enter sales.
Ground breaking.. Relevant to everyone even those not in the sales profession..Published 1 month ago by Julian Cheong
The art of communication is in the art of story telling. This "how to" lesson on effective selling gets at the core of why the most productive sales people are also the... Read morePublished 1 month ago by Bud Michael
Very good book. Easy reading. The book gives some new ideas about how to build rapport with your prospects. Read morePublished 2 months ago by Gary Foreman
Better than most sales how-to books. Relevant examples and helpful recommendations.Published 3 months ago by Gordon Allen
I've read a half dozen books on sales but this is the best. I've loaned it out to several people who sell high buck specialty services and they have also used the technique with... Read morePublished 9 months ago by Amazon Customer
When Michael Bosworth worked at Xerox, so did I. We were both trained with program called PSS, which stood for Professional Selling Skills. Read morePublished 10 months ago by James E Brush
Decent book. I've been in sales since the age of 16. At the beginning, I completely bought into the concept of relationship selling because that's what I've always done. Read morePublished 10 months ago by Megan Vick
This book is about far more than sales. It is about effective communication. The storytelling techniques are most powerful in talking with my kids. Highly recommended.Published 10 months ago by Carl R.
Great concept, poor writing - examples are irrelevant and not very helpful. I agree with author's premise that great salespeople are less about selling and more about connecting... Read morePublished 11 months ago by Sudhir Jain