Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.
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Book Description
Editorial Reviews
Review
Serves as a valuable primer for any graphic designer, popular-culture aficionado or student of advertising culture. -- Ted Anthony, AP National Writer, April 1999
There are a lot of logos here. It is a pleasant exploration for just twenty bucks. -- Communication Arts Magazine, February 2001
There are a lot of logos here. It is a pleasant exploration for just twenty bucks. -- Communication Arts Magazine, February 2001
From the Publisher
Illuminates the logo design process and explains what makes each logo work for its market.
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Most Helpful Customer Reviews
15 of 16 people found the following review helpful:
1.0 out of 5 stars
not for professional designers,
By A Customer
This review is from: What Logos Do: And How They Do It (Hardcover)
Very disappointed. This book is filled with pretty pictures and wow-gee-whiz gushing, but no critical analysis. I expected critical analysis, based on the title, but instead was presented with marketing-quality, un-scholarly, un-professional text. If you want a real book on logos read Marc English. I feel bad saying bad things about the book. But, I really disliked it. If you were new to graphic design you'd love it. But billed as it is, it's one-star. :(
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great look at current trends,
By peter simmons (United States) - See all my reviews
This review is from: What Logos Do: And How They Do It (Hardcover)
I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Good companies and concepts but lacks depth,
By A Customer
This review is from: What Logos Do: And How They Do It (Hardcover)
Logo book with some concepts on great companies but lacks development stages and depth.
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Inside This Book
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First Sentence:
food and shelter were our two most basic needs even before we transported ourselves out of the swamps. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
identity programs, visual identity, creative director Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jack Anderson, New York, Hornall Anderson Design Works, Ann Taylor, Landor Associates San Francisco, New Mexico, David Bates, Roger Black, United Kingdom, Design Albuquerque, Heidi Favour, Julie Keenan, Mary Chin Hutchison, Ethan Allen, Julie Lock, Natural Cycle Club, Bauer Bodoni, Jana Nishi, Jay Vigon Studio Studio City, John Hornall, Lisa Cerveny, Mary Hermes, Wolff Olins London, Associates Tokyo, Interim Guidelines New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
food and shelter were our two most basic needs even before we transported ourselves out of the swamps. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
identity programs, visual identity, creative director Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jack Anderson, New York, Hornall Anderson Design Works, Ann Taylor, Landor Associates San Francisco, New Mexico, David Bates, Roger Black, United Kingdom, Design Albuquerque, Heidi Favour, Julie Keenan, Mary Chin Hutchison, Ethan Allen, Julie Lock, Natural Cycle Club, Bauer Bodoni, Jana Nishi, Jay Vigon Studio Studio City, John Hornall, Lisa Cerveny, Mary Hermes, Wolff Olins London, Associates Tokyo, Interim Guidelines New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
1
book
cites this book:
- Shaken Not Stirred: A Celebration of the Martini by Anistatia R. Miller in Back Matter
- The Thin Man by Dashiell Hammett in Front Matter
- Alice in Wonderland (Random House Pictureback) by Lori Haskins on page 14
- Knoll Design by Eric Larrabee in Front Matter
- Alice In Wonderland (updated Version) (Scholastic Junior Classics) by Lewis Carroll on page 14
See all 6 books this book cites
- An Adobe Illustrator Guide to Type Effects and Logo-Building by Tom Reed on page 355, and Back Matter
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