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4 Reviews
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Average Customer Review
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great look at current trends
I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.
Published on November 27, 1999 by peter simmons
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15 of 16 people found the following review helpful:
1.0 out of 5 stars
not for professional designers
Very disappointed. This book is filled with pretty pictures and wow-gee-whiz gushing, but no critical analysis. I expected critical analysis, based on the title, but instead was presented with marketing-quality, un-scholarly, un-professional text. If you want a real book on logos read Marc English. I feel bad saying bad things about the book. But, I really disliked...
Published on April 21, 1999
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Most Helpful First | Newest First
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15 of 16 people found the following review helpful:
1.0 out of 5 stars
not for professional designers,
By A Customer
This review is from: What Logos Do: And How They Do It (Hardcover)
Very disappointed. This book is filled with pretty pictures and wow-gee-whiz gushing, but no critical analysis. I expected critical analysis, based on the title, but instead was presented with marketing-quality, un-scholarly, un-professional text. If you want a real book on logos read Marc English. I feel bad saying bad things about the book. But, I really disliked it. If you were new to graphic design you'd love it. But billed as it is, it's one-star. :(
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great look at current trends,
By peter simmons (United States) - See all my reviews
This review is from: What Logos Do: And How They Do It (Hardcover)
I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Good companies and concepts but lacks depth,
By A Customer
This review is from: What Logos Do: And How They Do It (Hardcover)
Logo book with some concepts on great companies but lacks development stages and depth.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Wonderful Book,
By Douglas (Michigan) - See all my reviews
This review is from: What Logos Do: And How They Do It (Hardcover)
While this book provides some beautiful examples of current trends in logos, it offers much more. It provides a great overview of why logos are important to the products and services they represent as well as how well crafted logo concepts are developed. I recommend this book to all of my clients before I start logo projects for them.
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What Logos Do: And How They Do it by Jared M. Brown (Paperback - Sept. 2000)
Used & New from: $0.01
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