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What Made jack welch JACK WELCH: How Ordinary People Become Extraordinary Leaders [Hardcover]

Stephen H. Baum (Author), Dave Conti (Author)
4.3 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

August 21, 2007
Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other people like him—are smart and talented, but there are countless people even smarter and more talented who stall out on the way up. Something else is going on. What is it, and what can the rest of us learn from such people to improve our own chances of accomplishment?

Stephen Baum uncovers not only the business secrets of prominent CEOs but their inner stories as well. He ferrets out the real men and women behind the public personas, learning about life-shaping experiences they all have in common that turn out to be the foun-dation for true success in career and in life. Baum has gotten them to recall key moments that they hadn’t thought about for years, as well as the fears, emotions, and learning they’ve experienced during moments of challenge and doubt.

These seminal events are “archetypal shaping experiences”—critical and often unexpected learning moments when future leaders take advantage of challenges thrown in their path:

• When you take calculated personal risks without the safety net of specific instructions on how to proceed.
• When you are clueless about how to solve a knotty problem but dive in and prepare yourself to work through it.
• When you learn to swim in water over your head, make the tough choice, get good on your feet, or
are forced to take a hard look in the mirror. These character-building moments engender an inner core of toughness and confidence that is the real key to leadership in any business or endeavor—they are what made jack welch . . . JACK WELCH.

Stephen Baum provides an entirely new way of thinking about how to fulfill your dreams and aspirations. You’ll come away with the feeling that “if they can do it, so can I” . . . and that is the first step on the journey to becoming extraordinary, awakening the JACK WELCH that lives in each of us—just waiting to take us further than anyone could have predicted.

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Editorial Reviews

From Publishers Weekly

Though the title suggests a focus on the famous General Electric CEO's many accomplishments and leadership skills, this management guide draws on the experiences of many other leaders, including Rudy Giuliani and Gen. Tommy Franks, as well as leaders in corporations like Florida Power and Light or Hearst. With intriguing chapter titles like Are You Really Jack Welch or Just Wearing His Suit? A Lack of Shaping Experiences Can Spell Disaster or Doing the Right Thing When No One is Looking: Shaping Experiences that Build Character, the book attempts to show the reader how to seek out and recognize experiences that will help in their own rise to the top. Yet many of the traits Baum focuses on, such as good character or personal courage, seem inherent and hard to develop. In addition, these shaping experiences seem difficult to seek out or even realize in the moment. While there's inspiration here, the abstract nature of these leaders' qualities may leave readers full of admiration for those who possess them, yet unsure of how to recognize and improve on these essential characteristics in their own lives. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Baum is a leadership coach who works behind the scenes guiding CEOs and senior management through times of challenge and change. The more he got to know top-level executives intimately, both personally and professionally, the more he wanted to know what had shaped these men and women into great leaders. He discovered that most came from quite ordinary backgrounds and were not necessarily the smartest kids in class or destined to enter the corporate sphere. Few came from wealthy families, went to Ivy League schools, or earned MBAs. What they do share in common, however, is a pattern of life experiences he calls archetypal shaping experiences that caused them to experience exceptional personal growth leading to strong character and the confidence to seek challenges, take on risk, act when necessary, and engage and inspire others. Baum effectively digs into the character-building experiences that created such leaders as Jim Broadhead, the executive who turned around Florida Power & Light; David Neeleman, founder of JetBlue; New York mayor Rudy Giuliani; former Nebraska senator Bob Kerry; General Tommy Franks; and many others. Siegfried, David

Product Details

  • Hardcover: 288 pages
  • Publisher: Crown Business; First Edition edition (August 21, 2007)
  • Language: English
  • ISBN-10: 0307337200
  • ISBN-13: 978-0307337207
  • Product Dimensions: 5.7 x 1 x 9.5 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #842,909 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful:
5.0 out of 5 stars This year's business book masterpiece!, September 4, 2007
This review is from: What Made jack welch JACK WELCH: How Ordinary People Become Extraordinary Leaders (Hardcover)
Stephen Baum's leadership book, "What Made jack welch into JACK WELCH: How Ordinary People become Extraordinary Leaders," is this year's business book masterpiece. I regularly read a sampling from the hundreds of business success books published each year. And, in this case, Baum's work is missing the usual after-the-fact braggadocio, and instead is loaded of insight, introspection and reflection, all crafted in useful advice for the aspiring leader.

As I read Baum's work, per his advice to begin my own inventory, I took laptop to lap, instead of pen to hand, and began making notes and holding my own personal introspection sessions related to each chapter. It took me five times longer to read Baum's work than any business book I have read in years as I found myself stopping over and over to add a note here and there about my experiences, as I inventoried my own archetypal shaping experiences.

While I tired of the phrase "swimming over your head" I couldn't offer a more appropriate phrase to viscerally describe the experience of trying new experiences in preparation for assuming the mantel of leadership. I also must commend Baum for the depth of his sourcing from his own interviews, written texts of successful leaders, and confidential conversations from his professional network. This deep insight is successful in reinforcing Baum's theories and concepts in each case. In the personal gut searching spirit of James Lipton's, "Inside the Actors' Studio," this book works.

Baum's text discusses a wide range of shaping experiences he calls "archetypal shaping experiences," helps identify "empty suits" in leadership positions, goes into serious depth about skills and attributes critical to leadership including: action orientation, ethics, managed risk taking, developing confidence, and acting decisively. He concludes the book with two powerful capstone chapters.

Chapter 7 on engaging and inspiring team members by using "signal acts" and authenticity is very thought provoking. He gives some great examples and discusses the concept of parenting. One nit I would pick with Baum is his light treatment or warning around making sure not to treat workers as small children in the family. In my varied career, I have seen many executives bring their parenting skills into the workplace and then complain about how immature their workers are, how they need too much direction and guidance, all the while treating their workers like five-year olds. It would be nice to see how parenting works well and a comparison of when if works to the detriment of an organization. Baum might summarize, we want loyal families, but we also want them to grow up and leave the nest for their own success.

Baum concludes with Chapter 8 on finding a career guide or mentor, which he calls "guardian angels." He discusses the attributes of these angels who ask tough but gentle questions, offer gentle and not so gentle advice, get you to look into the mirror and help shape your character. Baum offers some heartfelt examples of how mentors shaped the successful career launches of some of his interviewees. And last but certainly not least, Baum and his interviewees take time and print to herald the importance of angels at the bottom of the organization, who roll up their sleeves, get the job done, and won't hide or obscure the truth. As I read this chapter concluding the book, it became obvious that Baum has elegantly packaged his experiences as a coach and executive advisor along with his interviewees into an elegant work, and as such has become a mentor to me, and could be a mentor to you through the pages of his book. What a gift!

Baum's text ranks with the best of the best in terms of leadership guidance, inspiration and introspection. As an author, Stephen Baum and his collaborator Dave Conti join the hallowed ranks of Peter F. Drucker (Management), Warren Bennis (The Leadership Advantage), Stephen Covey (7 Habits), Tom Peters (In Search of...), and Peter M. Senge (The 5th Discipline).

If you are in the honored position of mentoring an up and coming leader, I can think of no better holiday gift for the upcoming season than Baum's book. And even if you just see a glimmer of leadership hidden in one of your subordinates or peers, I can think of nothing better than Baum's book as a lever to encourage them in a deep examination of their own soul and capacity to step into a stronger leadership position.

I have a good friend and mentor who taught me the importance of self-reflection and of taking the effort to thank those individuals that have had a great influence on your life and success. I am proud to add Stephen Baum to that list of my great influencers and to thank him for his new book. I believe you will do the same.

One final note, in my professional life I have been exposed to quite a few books from the peer groups and Chairs of Vistage, (formerly TEC), and for once am relieved to see that I was not force fed the value of their groups, no slam against Vistage, I believe whole heartedly in their mission, I just don't like getting force fed the allegories and appreciate the solid research and balance Baum brings to his work while sharing acknowledgment to the contributions of his peer group of CEOs.

8/30/2007 Review by:

Gordon W Stanley
Co-founder and President, Red Team Advisors, Inc.
An advisory firm specializing in workflow efficiency and document management.
[...]
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3 of 3 people found the following review helpful:
5.0 out of 5 stars COULD BE THE TOP BUSINESS BOOK OF THE YEAR., August 24, 2007
This review is from: What Made jack welch JACK WELCH: How Ordinary People Become Extraordinary Leaders (Hardcover)
This book reads like an insider's look at the life shaping moments of CEOs and is a who's who of the "C Suite" in American business. I found it to be a very engaging book that links the common threads of people's desire for leadership to the shaping experiences (good and bad) that motivated them to achieve. In the spirit of Harvey Mackay's "How to Swim with the Sharks without Being Eaten Alive," the book is written by an author who is an accomplished businessman and trusted advisor. The stories he shares about people behind the public personas are very insightful. I liked the variety of stories and the coverage of men and women in business-stories on Shelly Lazarus and Cathleen Black as well as Jack Welch and David Neeleman. The personal stories of the leaders of American businesses and the synchronistic experiences that landed them in their positions is very inspiring. The author Stephen Baum is a CEOs coach but this book is valuable reading to both current and aspiring leaders. With chapters on Integrity (Doing the Right Thing When No One is Looking) and Angels (If You Want to Climb Everest, Get Yourself a Sherpa)-it is a refreshing take on American business and a reminder of the good that great leaders aspire to. There is alot of wisdom here. HIGHLY RECOMMEND!!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Great leaders share "a common pattern of life experiences", September 25, 2007
This review is from: What Made jack welch JACK WELCH: How Ordinary People Become Extraordinary Leaders (Hardcover)

In the Introduction, Stephen H. Baum confides that, at one point, the more he had gotten to know great leaders, the more he realized what he did not know. For example, "Who made these men and women who and what they are?" So he set out to find an answer to that question and later realized that what he really wanted to know was the answer to a related question: "How did they develop [various traits of great leadership] in the first place?" In this book, written with Dave Conti, Baum shares everything he learned during research on and -- in some instances from interviews of -- various great leaders, such Gordon Bethune (Continental Airlines), Cathleen Black (Hearst Magazines), Jim Broadhead (Florida Power & Light), Shelly Lazarus (Ogilvy & Mather), Arthur Martinez (Sears, Roebuck & Company), and Jack Welch (GE).

Note: Baum uses lower case to identify exemplars pre-greatness (jack welch) and then upper case upon their becoming great leaders (e.g. Jack Welch or, more irritating, JACK WELCH). In the review that follows, I capitalize all proper nouns, including individuals' names.

In the first chapter, Baum explains how "shaping experiences mold successful leaders," then devotes the remainder of his narrative (Chapters 2-8) to an examination of the process by which "ordinary people become extraordinary leaders." This process bears striking resemblances to the process that Warren Bennis and Robert Thomas discuss in Geeks & Geezers (later reissued as Leading for a Lifetime) and what Bill George describes in Authentic Leadership and then True North.

How to explain the fact that so many CEOs and other C-level executives are ineffective leaders? Baum offers this explanation: "Unable to reach deep into their character and their life experiences for the strength and knowledge to lead, pretenders rely on a variety of false personas or masks to make up for their deficiencies. They use artifice to compensate for the lack of a well-developed core. [George characterizes it as one's "true north."] Their masks and their acting skills can cover up their flaws for a while, but they are eventually exposed. Whether they work in the executive suite or the mailroom, they eventually fail."

That is certainly not true of the exemplars upon whom Baum focuses most of his attention. However significantly different they may be in several respects, all share "a common pattern of [shaping] life experiences" that have guided and informed, indeed nourished their development as effective leaders. Baum's analysis of the causes, effects, and significance of many of those experiences is of uneven quality. He seems to have selected more than he is willing and/or able to discuss with sufficient precision.

Of special interest to me is what Baum has to say about "shaping experiences that whet the appetite to take charge" in Chapter 4. As do Bennis and Thomas in Geeks & Geezers, Baum focuses on "crucibles," noting that the shaping of character begins during the first seven years of life. "It is then that the values of integrity, humanity, respect for others,having the courage of your convictions when it matters, and your work ethic are developed...[however] this early development is worthless if it isn't challenged and cured or hardened in real life -- in [begin italics] crucibles of character [end italics], as I like to call them."

Then in Chapter 6, Baum explains how great leaders develop the capacity to act decisively and effectively." This material will be of special interest and value to those who now have what Jeffrey Pfeffer and Robert Sutton characterize as a "knowing-doing gap." Baum clearly agrees with Thomas Edison that "vision without execution is hallucination." He cites several examples that demonstrate that knowing what direction to take and which actions are required is not enough. "To be truly effective, the ability to act must be accompanied by the ability to engage and inspire others to act with you." This is among the most important traits of great leaders.

Baum immediately establishes and then sustains a personal rapport with his reader. He shares the lessons to be learned from exemplary leaders are help his reader to initiate, expedite, and eventually a process by which to become an "extraordinary" leader of others. It is worth noting that, in the final chapter, he discusses the importance of finding "guides" to complete that difficult "journey." He identifies his, explaining his relationship with each, and encourages his reader to find her or his own. How? "Imagine that you have a personal board of directors in charge of your career...Think about the individuals who might be willing and able to occupy each of the chairs. Are they in your midst? Have you spoken to any of them yet? Go off and ask one to `be on your board.' You'll be surprised by the responses - good leaders and good people will be flattered to be asked."

In this context, I presume to add a few thought of my own. Great leaders are obviously very busy people but a high percentage of them make time to serve as a mentor to others. (The current CEO of GE, Jeff Immelt, spends at least 25% of his time and energy helping to develop leadership skills in members of GE's middle management group.) Those who read this book are well-advised to seek out appropriate "guides." Once they then become the leaders they aspire to be, I hope they will eagerly agree to be "guides" to others as they embark on a "journey" of their own.
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