Hollender borrows from best sellers such as Built to Last but he is willing to ask the tough questions: When do core values conflict with goals and commitments? Does being a responsible business really cost shareholders more money? How do corporate charters inhibit social responsibility? How can reputation become a corporate pressure point? His answers are provided in seven approaches to social responsibility. Each defines new metrics to define prosperity, environmental stewardship and corporate citizenship. For example, he unpacks the strategy of "transparency" in descriptions of Challenger explosion, the embedded journalists of The Gulf War and the SARs epidemic. Sometimes these powerful strategies are swamped in an overabundance of examples, sources, or acronyms of activists groups. But Hollender's comprehension shows us the forest and the trees. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.
After surviving a year like 2008, where irresponsible and unaccountable actions by corporations and individuals alike, have left us with a financial nightmare, the message of this... Read morePublished on January 10, 2009 by Rebecca D. Turner
The CEO of Seventh generation, Jeffrey Hollender, pens this book on responsible business. I came across this book because Seventh Generation recently decided to sell their wares... Read morePublished on August 25, 2005 by J. Wellington
I found the book to be uplifting. It is nice to see this type of behavior being practiced. We have entered a time in our existence where we have to start thinking of how we... Read morePublished on June 10, 2005 by Chris Ortiz
As a professor management who is interested in corporations acting more responsibly, I have just begun to use this book in my senior strategic management course. Read morePublished on November 25, 2004 by Dale Fitzgibbons