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What the Plus! Google+ for the Rest of Us [Kindle Edition]

Guy Kawasaki
4.5 out of 5 stars  See all reviews (182 customer reviews)

Digital List Price: $2.99 What's this?
Print List Price: $10.00
Kindle Price: $2.51
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Book Description

You are ninety minutes away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google

"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

Editorial Reviews

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.


Product Details

  • File Size: 3994 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007HD7HT0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #25,814 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
30 of 31 people found the following review helpful
5.0 out of 5 stars The Google+ guide you've been looking for! March 6, 2012
Format:Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
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19 of 19 people found the following review helpful
5.0 out of 5 stars Easy, entertaining, empowering March 6, 2012
Format:Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
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13 of 13 people found the following review helpful
5.0 out of 5 stars truly for the rest of us March 7, 2012
Format:Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Everything You Need to Know About Google+ March 12, 2012
Format:Kindle Edition
If you are not one of the early adopters of Google+ and are sitting on the sidelines, as I was, wondering if this is going to be yet another time sink, this book will remove any uncertainties from its very first pages.

The book starts with a concise explanation of how Google+, Facebook and Twitter compare and provides a simple way to decide on whether or not you need Google+. It will lift the fog on what Facebook is for, what Twitter is for and what Google+ is for.

If you decide Google+ is for you (and I suspect most people will, if not now, at some point,) Guy Kawasaki will then take you by the hand and walk you through how to get started. He will explain a lot of the terminology so that you can feel right at home and save countless hours trying to figure out what everything means.

You will find out about things like "Compiled Shared Circles" (thematic shared circles that allow you to benefit from others' research in a field that might be of interest to you.)

You learn how to master circles and streams, the do's and don'ts and some important information for privacy/security.

You'll know how to increase the quality of your stream with "what's hot" and "hash tag" features.

One section of the book I particularly liked is "How to Make an Enchanting Profile" which is so crucial for that first impression where people make snap judgments on whether they should pay attention to your postings (e.g. your tagline, you avatar, your scrapbook.) I now know I have to do a major rewrite of my profile!

There is also sound advice on being trustworthy and a good citizen of the online community.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Useful Plus! advice from a fanboy May 24, 2012
Format:Kindle Edition|Verified Purchase
This is well worth $2.99 as after all there are pure spam books on Amazon selling for more, and this one has good content for those who know G+ but would like to know it better. Perhaps even better if you don't know G+ but are curious. This book will get you off to a flying start and even give old hands some small useful tips worth at least the asking price.

Some reviewers have criticised the author for being a G+ fanboy and writing one long advertisement. Well guess what, he says all through the book that he is an unabashed fan - so get over it. If you insist on thinking of it as a infomercial then in any case it is a good one. It's not going to set the world on fire, nor be the last thing you need to read on G+ but it's well written and comprehensive for its time and will accelerate your entry or refinement of what you are doing now.

It has a use-by date as the faster Google update G+ the more the book becomes incomplete. So I would lash out, spend your $2.99 and consume the book while you're consuming your $3.80 coffee from Starbucks.
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4 of 4 people found the following review helpful
Format:Kindle Edition
I read this book cover to cover; I think he covers all topics related to Google+ very well. He starts with how to access google plus, getting an account, and then navigating various aspects of it, and includes a nice chapter on photo management and hangout management.

Guy Kawasaki writes well; this book is written in a fast paced lucid style, with very little jargon and extremely easy to follow. If you have never used Google+ before and are getting used to it, I'd say this should be the first book you should read. There are other manuals on Google+, including one from O'Reilly Press on their missing manual series, but this one is easier to follow and is very quickly gets to the nitty gritty of the book.

That said, there are a few areas where the book could be improved: (1) it does very little justice to the several shortcuts that are available for Google+ (pressing the "/" key can bring you up to the horizontal dark bar, for instance), and others that are not covered. These I hope will be covered in the next edition. It also does not give you a lot of tables and cheat sheets to navigate. Finally, Guy Kawasaki is a genius in his follower management and presentation of ideas. He has not provided much insights about those issues in this book.

In summary, if you are looking for a decent, quick, jargon free, smartly written introduction to google+ that you will keep handy as you use Google+, this is definitely the book you should buy.

Disclaimer: "I have no affiliation whatsoever with Guy Kawasaki, and I do not gain anything in any way if you decide to buy the book. It is a completely neutral review and I do not have any conflict of interest"
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Most Recent Customer Reviews
4.0 out of 5 stars great overview
Guy's quirky writing style and forthright information will have you up and running on Google+. A recommended read for any new pluser.
Published 16 days ago by J. McPherson
5.0 out of 5 stars Lots of details
I read this book because I enjoyed another of his books,APE. I wanted to try Google+ and didn't know where to start. I feel confident to try now. Read more
Published 19 days ago by Nancy D. Hay
5.0 out of 5 stars great book!
Guy Kawasaki has crafted the perfect play book if you want to use Google+. He explains why you should too. Take his advice. Well, read the book first. Obviously.
Published 1 month ago by Ernest E. Svenson
5.0 out of 5 stars Great Book
Took the mystery out of this New New thing I've been hearing so much about. Ok. Maybe not so New New, but still cool nonetheless. I'm excited to start exploring. Thanks Guy! Read more
Published 1 month ago by Denise L Trudeau
4.0 out of 5 stars google +
Not a bad guide to using Google+ at all. I found some useful tips which I have implemented. Easy to read and understand
Published 1 month ago by Mrs. F. H. Mortimer
4.0 out of 5 stars Ok
Good read and great "how to" on the book from the author - who is very knowledgeable -
unless you really need a few ideas on how to get things done i would just... Read more
Published 1 month ago by Jeremy
5.0 out of 5 stars Guy does it again
Guy Kawasaki has been putting out useful titles for some time. I own a few and they are all thorough and helpful. This book is right on track, too. Read more
Published 2 months ago by paul
5.0 out of 5 stars ... +1 this Book!
I downloaded the eBook version which had loads of clickable links to the resource Guy mentioned in this book. Read more
Published 3 months ago by Devani Alderson
4.0 out of 5 stars This Books my Plus
I have not completely read this book yet but so far it's a winner in my books. It was easy to read and understand and certainly thought me a lot about how to use Google Plus. Read more
Published 3 months ago by Yvan Labbe
5.0 out of 5 stars Good book, very helpful
If you want to know more about Google Plus this book is a great resource.

He explains how to use the social media and its' advantages over Facebook and Twitter.
Published 3 months ago by Ken Sower
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More About the Author

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur--How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, "Essential reading (and reference) for modern authors, regardless of experience."

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.


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