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What the Plus! Google+ for the Rest of Us [Kindle Edition]

Guy Kawasaki
4.5 out of 5 stars  See all reviews (211 customer reviews)

Print List Price: $10.00
Kindle Price: $2.99
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Book Description

You are ninety minutes away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google

"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

Editorial Reviews

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.


Product Details

  • File Size: 10525 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007HD7HT0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #84,030 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
33 of 35 people found the following review helpful
5.0 out of 5 stars The Google+ guide you've been looking for! March 6, 2012
Format:Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
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21 of 22 people found the following review helpful
5.0 out of 5 stars Easy, entertaining, empowering March 6, 2012
Format:Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
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15 of 16 people found the following review helpful
5.0 out of 5 stars truly for the rest of us March 7, 2012
Format:Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Everything You Need to Know About Google+ March 12, 2012
Format:Kindle Edition
If you are not one of the early adopters of Google+ and are sitting on the sidelines, as I was, wondering if this is going to be yet another time sink, this book will remove any uncertainties from its very first pages.

The book starts with a concise explanation of how Google+, Facebook and Twitter compare and provides a simple way to decide on whether or not you need Google+. It will lift the fog on what Facebook is for, what Twitter is for and what Google+ is for.

If you decide Google+ is for you (and I suspect most people will, if not now, at some point,) Guy Kawasaki will then take you by the hand and walk you through how to get started. He will explain a lot of the terminology so that you can feel right at home and save countless hours trying to figure out what everything means.

You will find out about things like "Compiled Shared Circles" (thematic shared circles that allow you to benefit from others' research in a field that might be of interest to you.)

You learn how to master circles and streams, the do's and don'ts and some important information for privacy/security.

You'll know how to increase the quality of your stream with "what's hot" and "hash tag" features.

One section of the book I particularly liked is "How to Make an Enchanting Profile" which is so crucial for that first impression where people make snap judgments on whether they should pay attention to your postings (e.g. your tagline, you avatar, your scrapbook.) I now know I have to do a major rewrite of my profile!

There is also sound advice on being trustworthy and a good citizen of the online community.
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5 of 6 people found the following review helpful
Format:Kindle Edition
I read this book cover to cover; I think he covers all topics related to Google+ very well. He starts with how to access google plus, getting an account, and then navigating various aspects of it, and includes a nice chapter on photo management and hangout management.

Guy Kawasaki writes well; this book is written in a fast paced lucid style, with very little jargon and extremely easy to follow. If you have never used Google+ before and are getting used to it, I'd say this should be the first book you should read. There are other manuals on Google+, including one from O'Reilly Press on their missing manual series, but this one is easier to follow and is very quickly gets to the nitty gritty of the book.

That said, there are a few areas where the book could be improved: (1) it does very little justice to the several shortcuts that are available for Google+ (pressing the "/" key can bring you up to the horizontal dark bar, for instance), and others that are not covered. These I hope will be covered in the next edition. It also does not give you a lot of tables and cheat sheets to navigate. Finally, Guy Kawasaki is a genius in his follower management and presentation of ideas. He has not provided much insights about those issues in this book.

In summary, if you are looking for a decent, quick, jargon free, smartly written introduction to google+ that you will keep handy as you use Google+, this is definitely the book you should buy.

Disclaimer: "I have no affiliation whatsoever with Guy Kawasaki, and I do not gain anything in any way if you decide to buy the book. It is a completely neutral review and I do not have any conflict of interest"
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Most Recent Customer Reviews
5.0 out of 5 stars A Masterpiece! Thanks Guy!
I've been totally silent on social media for quite sometime partly because I just didn't want to add to the noise, I felt overwhelmed, and I'm fiercely protective of my time,... Read more
Published 14 days ago by Marlene Green
5.0 out of 5 stars Must Read
Excellent read and very insightful into the future of Google + vs Facebook/Twitter.
Published 24 days ago by gsingh
4.0 out of 5 stars good starter book
A bit dated for when i bought it. A lot of good suggestions for starting out.
Published 2 months ago by 50bmg
5.0 out of 5 stars great insight to G+
Easy reading and great tips and clear explanation on why G+ is a better social media so far. Great job!
Published 3 months ago by Mauricio Cruz López
4.0 out of 5 stars Great book.. can't read the exhibits on Kindle Voyage
While I very much like my new Kindle Voyage.. brighter higher resolution.. I still can't read most exhibits in this Kindle book. Read more
Published 4 months ago by Albert Karel
5.0 out of 5 stars Great concise read on maneuvering Google+
Guy does a great job of introducing newbies to Google+ and showing those more proficient users some new ideas and suggestions. Read more
Published 4 months ago by Lisa L F
5.0 out of 5 stars Five Stars
Published 4 months ago by Robert
4.0 out of 5 stars Such a fantastic and useful book!
Such a fabulously useful book. A friend gave it a glowing review on LinkedIn and after finishing my own reading, must say I agree. Read more
Published 5 months ago by Nirupama
5.0 out of 5 stars Another gem by Guy Kawasaki
From "Selling the Dream" I've been following Guy Kawasaki's work - and love it. Not only that, but he is one of the few 'gurus' who actually responds if you ask him a... Read more
Published 5 months ago by Leigh St John - Living With Passion and Making A Difference...
5.0 out of 5 stars Five Stars
It was delivered quickly and I love the book!
Published 5 months ago by Edwin Taylor
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More About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


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