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What the Plus!: Google+ for the Rest of Us Paperback – September 11, 2012

ISBN-13: 978-0071810104 ISBN-10: 0071810102 Edition: 1st

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Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill; 1 edition (September 11, 2012)
  • Language: English
  • ISBN-10: 0071810102
  • ISBN-13: 978-0071810104
  • Product Dimensions: 6.1 x 0.5 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (204 customer reviews)
  • Amazon Best Sellers Rank: #242,285 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.

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More About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Customer Reviews

Guy Kawasaki writes THE book on Google Plus.
Joseph Ratliff
So far this is a 'killer' book . . . and I wouldn't have expected anything less from Guy!
Fred Showker
This book is simple to understand, easy to follow, and jam packed with info and tips.
Lorraine T.

Most Helpful Customer Reviews

32 of 33 people found the following review helpful By Peg Fitzpatrick on March 6, 2012
Format: Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
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20 of 20 people found the following review helpful By Marylene Delbourg-Delphis on March 6, 2012
Format: Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
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14 of 14 people found the following review helpful By Jose Hanchi on March 7, 2012
Format: Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
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10 of 10 people found the following review helpful By Bruna Martinuzzi on March 12, 2012
Format: Kindle Edition
If you are not one of the early adopters of Google+ and are sitting on the sidelines, as I was, wondering if this is going to be yet another time sink, this book will remove any uncertainties from its very first pages.

The book starts with a concise explanation of how Google+, Facebook and Twitter compare and provides a simple way to decide on whether or not you need Google+. It will lift the fog on what Facebook is for, what Twitter is for and what Google+ is for.

If you decide Google+ is for you (and I suspect most people will, if not now, at some point,) Guy Kawasaki will then take you by the hand and walk you through how to get started. He will explain a lot of the terminology so that you can feel right at home and save countless hours trying to figure out what everything means.

You will find out about things like "Compiled Shared Circles" (thematic shared circles that allow you to benefit from others' research in a field that might be of interest to you.)

You learn how to master circles and streams, the do's and don'ts and some important information for privacy/security.

You'll know how to increase the quality of your stream with "what's hot" and "hash tag" features.

One section of the book I particularly liked is "How to Make an Enchanting Profile" which is so crucial for that first impression where people make snap judgments on whether they should pay attention to your postings (e.g. your tagline, you avatar, your scrapbook.) I now know I have to do a major rewrite of my profile!

There is also sound advice on being trustworthy and a good citizen of the online community.
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Format: Kindle Edition
I read this book cover to cover; I think he covers all topics related to Google+ very well. He starts with how to access google plus, getting an account, and then navigating various aspects of it, and includes a nice chapter on photo management and hangout management.

Guy Kawasaki writes well; this book is written in a fast paced lucid style, with very little jargon and extremely easy to follow. If you have never used Google+ before and are getting used to it, I'd say this should be the first book you should read. There are other manuals on Google+, including one from O'Reilly Press on their missing manual series, but this one is easier to follow and is very quickly gets to the nitty gritty of the book.

That said, there are a few areas where the book could be improved: (1) it does very little justice to the several shortcuts that are available for Google+ (pressing the "/" key can bring you up to the horizontal dark bar, for instance), and others that are not covered. These I hope will be covered in the next edition. It also does not give you a lot of tables and cheat sheets to navigate. Finally, Guy Kawasaki is a genius in his follower management and presentation of ideas. He has not provided much insights about those issues in this book.

In summary, if you are looking for a decent, quick, jargon free, smartly written introduction to google+ that you will keep handy as you use Google+, this is definitely the book you should buy.

Disclaimer: "I have no affiliation whatsoever with Guy Kawasaki, and I do not gain anything in any way if you decide to buy the book. It is a completely neutral review and I do not have any conflict of interest"
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