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I also found it very readable and easy to understand. I read that it's published in 65 countries around the world and I can understand why. It makes so much sense. This is one of those seminal books that everyone should read first. It is also very easy to read. Dr. Helmstetter avoids all the psychological jargon and writes directly to the reader in words that anyone can understand. (I gave a copy to my 13 year-old daughter, and even she got it.) Of all the books in my self-talk library, this one is in first place. It's written for adults, but I wish someone had given this book to me when I was 13. It would have changed my life then, just as it has changed my life now. On a scale of 1 - 5, this book gets 10 stars.
Helmstetter rightly points out that the majority of information that our subconscious mind receives, from both external and internal sources, is negative. At any given time within our subconscious, as many as three negative thoughts are duking it out with one positive. Not knowing right from wrong, our subconscious chooses to believe the most dominant thought pattern. Unless we feed more positive messages to our subconscious, we become a prisoner to negative thought patterns.
What to Say reveals a simple way to overcome the onslaught of negative thought by literally feeding positive thoughts into our subconscious through Self-Talk. More than just affirmation statements, Helmstetter shows how to get specific and attack problems at their source.
This book will serve you well on its own, and will be even more effective as a catalyst to help you apply success principles from other books and speakers. This simple concept of Self-Talk will allow you to take success principles that are common knowledge, and convert them to common practice.
Larry Hehn, author of Get the Prize: Nine Keys for a Life of Victory