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Great book for market researchers, especially those trying to figure out the female market! It has detailed stories about failed attempts and gives a good idea of what marketers... Read morePublished 19 months ago by Vickie Black
As a brand strategist myself who just wrote a book called Branding Basics for Small Business, I found this book extremely valuable and eye-opening about how to "tease out" the... Read morePublished on November 15, 2010 by Maria Ross
Amazing! Once again, Mary Lou, Jen and Tracy touch the reality of what's going on with women in America today. Read morePublished on March 11, 2010 by Ellen Dracos Lemming
This book is so spot on in getting into the psyche of women in our culture and bringing to light a good deal of our shadow. Read morePublished on January 29, 2010 by Wendy Parsons
For genuine and more considerate insight into what women want, read:
Toward a New Psychology of Women, by Jean Baker Miller. It's a classic and still holds up. Read more
- I really enjoyed the writing style, and zipped through the book in about 4 hours flat
- Worth five bucks on my Kindle
- They opened my eyes up to the idea of... Read more
The thought-leaders at Just Ask a Woman have an ongoing mantra when it comes to how brands should be marketing to women: "Start marketing with women, and stop marketing to them. Read morePublished on December 4, 2009 by Patricia Minglin
For more than 40 years I have tried to tune my male ears and pysche to the complications of women. Ms Quinlan pulls back the stylish cloak and patiently and simply reveals some of... Read morePublished on November 23, 2009 by Neil D. Brown
This is a great book for all marketers. It really gets to the heart of consumer research, and why it is so important to ask the right questions vs. Read morePublished on November 18, 2009 by Nicole