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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It Paperback – November 1, 2009
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About the Author
More About the Author
Mary Lou's latest venture is The God Box Project, led by her keepsake memoir of her mother, The God Box: Sharing my Mother's Gift of Faith, Love and Letting Go (Worthy Publishing, October 2012.) She also co-wrote The God Box, A Daughter's Story, a solo show she has performed around the US and is taking to the Edinburgh Festival Fringe 2014. The God Box Project also includes a free mobile app on iTunes, a series of short films and a vibrant online community, all built around Mary Lou's remarkable discovery of her mother's unique ritual for resolving her most heartfelt wishes and worries.
She is the founder of marketing and production agency Just Ask a Woman. She has keynoted hundreds of conferences around the world; has appeared on The CBS Early Show, Good Morning America, and the Today show; and has been profiled in The New York Times, the Wall St. Journal, and USA Today, among many other media outlets. She holds honorary doctorates from five US universities.
Mary Lou is Jesuit-educated with an MBA from Fordham University and an honorary doctorate in communications from her alma mater, Saint Joseph's University in Philadelphia, where she earned a BA in English. She and her husband, Joe Quinlan, live in New York City and Bucks County, Pennsylvania, along with their dog, Rocky.
Top Customer Reviews
I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.
This book would serve as a great gift for any marketing student who is ready to find out the truth beyond the textbooks. This may be a quick read but it's packed with essential information and amazing breakthroughs, I absolutely recommend getting this book for yourself or someone you love.
What I discovered, however, is that "What She's Not Telling You" is a great primer for anyone who, like me, writes for women. It provides valuable insights into how women think and what they really mean when they speak (or leave comments under your blog.) It's not just for marketers; it's for anyone who wants to get their message across to women, including bloggers, authors and small business owners.
Most Recent Customer Reviews
Great book for market researchers, especially those trying to figure out the female market! It has detailed stories about failed attempts and gives a good idea of what marketers... Read morePublished 21 months ago by Vickie Black
As a brand strategist myself who just wrote a book called Branding Basics for Small Business, I found this book extremely valuable and eye-opening about how to "tease out" the... Read morePublished on November 15, 2010 by Maria Ross
Amazing! Once again, Mary Lou, Jen and Tracy touch the reality of what's going on with women in America today. Read morePublished on March 11, 2010 by Ellen Dracos Lemming
This book is so spot on in getting into the psyche of women in our culture and bringing to light a good deal of our shadow. Read morePublished on January 29, 2010 by Wendy Parsons
For genuine and more considerate insight into what women want, read:
Toward a New Psychology of Women, by Jean Baker Miller. It's a classic and still holds up. Read more
- I really enjoyed the writing style, and zipped through the book in about 4 hours flat
- Worth five bucks on my Kindle
- They opened my eyes up to the idea of... Read more
The thought-leaders at Just Ask a Woman have an ongoing mantra when it comes to how brands should be marketing to women: "Start marketing with women, and stop marketing to them. Read morePublished on December 4, 2009 by Patricia Minglin
For more than 40 years I have tried to tune my male ears and pysche to the complications of women. Ms Quinlan pulls back the stylish cloak and patiently and simply reveals some of... Read morePublished on November 23, 2009 by Neil D. Brown
This is a great book for all marketers. It really gets to the heart of consumer research, and why it is so important to ask the right questions vs. Read morePublished on November 18, 2009 by Nicole