Customer Reviews

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

5 star:		(13)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

when I read this I go "yeah, that makes sense, why didn't I think of that." It's that kind of book, where you feel that you are getting new and wonderful insights on every page. The info is well packaged and simply presented--easy to digest. Terrific book for all marketers, advertising people, and any person with a new product or service. What's really weird is that you kind of read it thinking about all the women you know, including daughters, mothers etc...

For more than 40 years I have tried to tune my male ears and pysche to the complications of women. Ms Quinlan pulls back the stylish cloak and patiently and simply reveals some of the most perplexing secrets of why women say what they do. And most importantly what they don't say and how to hear it. Anyone wishing to understand the why and how of female shopping and buying should spend time with this fascinating book. If you sell to a woman, work with a woman, live with a woman, know a woman you'll get something from this book.

donbrown
Principal brownchild ltd inc Houston TX

This is a great book for all marketers. It really gets to the heart of consumer research, and why it is so important to ask the right questions vs. hearing what the brands want to hear. Kudos for calling out Olay for listening to the "whole truth" vs. the "half truth" in product development and marketing.

This book makes marketing to women seem as easy as 1,2,3! The book is quick, informative and an easy way to discover the TRUTH, yes the real truth about how to ask women the right questions and how to decode their responses. As page 81 assures, you can actually decipher the meaning of "YES!" The authors address half truths, good intentions and how to really find out what it is women want in marketing.
This book would serve as a great gift for any marketing student who is ready to find out the truth beyond the textbooks. This may be a quick read but it's packed with essential information and amazing breakthroughs, I absolutely recommend getting this book for yourself or someone you love.

Such an easy, fun read! I read it in 3 quick sittings after work. As a marketer, I wish I had this book to read during the first week on the job. As a woman, I found myself wishing every man would read this book so they would understand how we tick. The entire chapter on women as martyrs was dead on!
I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.

This book is fantastic for several reasons....1. because it reveals (finally) how focus groups are invalid, guided, or used incorrectly 2. because women have a language unto themselves but are dying to be called out and forced to tell more especially about products, brands and services 3. because it is a quick read that will make you a brand hero if you follow Quinlan's wisdom. I read this over a weekend and rewrote my business plan and realized how I can save my company $$$ by rethinking our listening.

This book is fabulous! It really opened my eyes regarding the mistakes marketers make when they don't know how to interpret what women tell them. The book is packed with real-life examples of marketing gone right, as well as wrong, and explains in witty and engaging detail the reasons why. It provides a new way of listening to women to avoid costly marketing mistakes and is jam-packed with amusing stories to illustrate its points. It is a must read for any business, but also deserves a larger audience for the insights it provides into how women really think. Its valuable lessons can be applied to a wide range of situations.

What She's Not Telling You is a great tool for anyone who is now or will ever be in the business of marketing to women, or quite frankly anyone interested in getting to know the mind of women better. Written in clear, lucid prose, the book is organized to help you understand issues and their relevance in a manner both commonsense and revealing. I found myself reading things that helped me reinterpret thoughts and misconceptions I held, but also ways to organize my thinking about strategies for getting messages across in an authentic way. I recommend this book highly.

This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is... that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time...women telling "half-truths" and living the "whole truth". This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research ...and translate it...in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This invaluable, easy to read [[ASIN:0982393806 What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It]will prove to be an excellent resource to be read over and over again so that the salient points really sink in.

I wish Amazon customers could browse this deceptively simple little book because its charms are many. From the French-fold flaps to the dozens of fun charts and illustrations, this book really has to be seen to be fully appreciated. I know it's supposed to be a book about marketing to women, and it's great at that, but I think many men will find a lot of good information about what their partners and wives want but often don't say. I'd say it's the 'Men Are From Mars, Women Are From Venus' for the market research and product development people. I think that ANYONE involved in marketing and selling to women [and isn't that just about everybody?] really needs to have this book. It's a quick read but full of excellent data and information about what makes women tick -- but what they sometimes don't tell you. The excellent examples are too numerous to point out. And if you get a chance to catch the author on the CBS Early Show or at a speech sometime, grab it.