What Is Short Selling? (What Is the What Is . . . Series) [Paperback]

Tom Taulli (Author)

Book Description

ISBN-10: 0071427856 | ISBN-13: 978-0071427852 | Publication Date: February 12, 2004

Despite what many investors believe, short selling can be a risk-averse strategy for traders and investors alike. What Is Short Selling? provides a complete introduction to the basics and nuances of short selling, including:

• How to bolster portfolio performance
• How to spot an excellent short sale candidate
• Hedging and speculating

Editorial Reviews

From the Back Cover

Today's Most Easy-to-Understand Introduction to Short Selling--How It Works, and How to Make It Work for You

Short selling is one of today's most versatile and potentially profitable investing techniques--and also one of the most misunderstood. What is Short Selling? demystifies this often overlooked process, detailing everything from what short selling is and how it works to short selling strategies you can use to increase your portfolio's performance as you shield it from disastrous market downturns.

Investing author Tom Taulli has made a name for himself by providing independent investors with practical how-to's on profitable investment techniques. In What is Short Selling?, Taulli takes you behind the curtain to reveal:

• How to use financial statements and other publicly available information to uncover excellent short sale candidates
• Special trading rules for short sellers, including the uptick rule
• Unique risks of short selling, and steps you can take to minimize those risks

For decades, portfolio managers and sophisticated investors have used short selling to enhance their trading. Now it's your turn. What is Short Selling? reveals how virtually any trader or investor can benefit from this powerful technique, and provides you with the knowledge you need to use short selling to improve your portfolio's returns as you control your investment

About the Author

Tom Taulli (Ventura, CA) is founder of the online investment company WebIPO and is the author of The Streetsmart Guide to Short Selling. 10 Illustrations

Product Details

• Paperback: 96 pages
• Publisher: McGraw-Hill (February 12, 2004)
• Language: English
• ISBN-10: 0071427856
• ISBN-13: 978-0071427852
• Product Dimensions: 8.9 x 6.1 x 0.3 inches
• Shipping Weight: 7.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,091,874 in Books (See Top 100 in Books)

More About the Author

I've covered the markets for over 15 years. During this time, I have written books like All About Commodities and All About Short Selling. I'm also a regular writer for Forbes.com and InvestorPlace.com.

Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful:

3.0 out of 5 stars Good Overview, Bad Editing, June 21, 2004

By 

Roger Alford (Ann Arbor, MI USA) - See all my reviews
(REAL NAME)   

This review is from: What Is Short Selling? (What Is the What Is . . . Series) (Paperback)

This book is full of typographical and grammatical errors, as well as mis-worded and poorly worded sentences - surprisingly poor editing from a mainline publisher (McGraw-Hill); these shortcomings in the editing distract from the effective presentation of the material. The book does provide a good overview of short selling, and some of the associated strategy (basically stock fundamentals research) for determining which stocks to sell short, but I found myself longing for more depth. The presentation would have been more effective with more specific examples with associated charts and sell/buy points. And I think the book should also have gone into more depth about bull/bear market cycles and how these relate to the timing of selling short, and the respective dangers and opportunities offorded by the direction of the overall market.

1 of 4 people found the following review helpful:

5.0 out of 5 stars Excellent book; All good material, no fluff, October 13, 2007

By 

R. Abraham (Toronto, Canada) - See all my reviews
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This review is from: What Is Short Selling? (What Is the What Is . . . Series) (Paperback)

I loved this book. It was brief and to the point. No fillers or fluff at all. No unwanted stories to unnecessarily increase the number of pages. This is a good introduction to short selling. Very easy read. I found that I could read through the book very fast. The information in the book is relevant to all stock traders and not just short sellers.

0 of 3 people found the following review helpful:

4.0 out of 5 stars Short Short Selling, April 7, 2009

By 

Damien Stratton (Potomac, MD) - See all my reviews
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This review is from: What Is Short Selling? (What Is the What Is . . . Series) (Paperback)

I guess I can't blame the author. There really isn't much to short selling a stock. If you want to know what short selling is or how to do it, you'll learn how to do it in 30 min. Buyer beware... please supplement this book with additional information. If you short sell a stock, you are basically saying that the company you're shorting is going to lose value. With enough company, you can take GE to under $6 a share or Citibank to a penny stock. Why bet on a company to fail? Instead, use the info in this book to learn how to beat the short sellers and buy GE at $6 before it doubles in a couple weeks or Citibank quadruples. Be a bull.