What Is Strategy and Does It Matter? [Paperback]

Richard Whittington (Author)

Book Description

Publication Date: December 21, 2000

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Product Details

• Paperback: 168 pages
• Publisher: Cengage Learning EMEA; 2 edition (December 21, 2000)
• Language: English
• ISBN-10: 1861523777
• ISBN-13: 978-1861523778
• Product Dimensions: 9.2 x 6.1 x 0.4 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #256,325 in Books (See Top 100 in Books)
  • #81 in Books > Business & Investing > Management & Leadership > Strategy & Competition

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Strategy explained like never before!, September 18, 2009

By 

Maciej Gerhardt (Warsaw, Poland) - See all my reviews
(REAL NAME)   

This review is from: What Is Strategy and Does It Matter? (Paperback)

Its a truly good textbook. It is short and precise. Its contents do not solely focus on the classic school of strategy thinking but rather the focus is put on a comparison between the classic and 3 other schools of strategic thought. The short examples from real life which are used throughout the book give a better understanding of the concepts discussed.

2 of 5 people found the following review helpful:

5.0 out of 5 stars Superb Strategy Book, June 25, 2001

By 

Dhakshinamoorthy (Kuala Lumpur, Malaysia) - See all my reviews

This review is from: What Is Strategy and Does It Matter? (Paperback)

It only 130 pages of text. I have read a few chapters and find it absolutely mind blowing. Its power packed. I am sure the remaining chapters will be as impactful as well.