Listen to Mark McCormack as he tells you how to read people, create the right first impression, and take the leading edge and run meetings. Based on his proven method of applied people sense to get things done, McCormack presents powerful street-smart insights into successful selling. McCormack shares his experience, technique, and wisdom in a practical, how-to manner.
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'Mark McCormack is an entrepreneur extraordinaire' Daily Telegraph
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Listen to Mark McCormack as he tells you how to read people, create the right first impression, and take the leading edge and run meetings. Based on his proven method of applied people sense to get things done, McCormack presents powerful street-smart insights into successful selling. McCormack shares his experience, technique, and wisdom in a practical, how-to manner.
--This text refers to an out of print or unavailable edition of this title.
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31 of 35 people found the following review helpful
By Dagbone
Format:Paperback
I eagerly made my way through this book, in search of insights that might live up to the intriguing title of this book. What I found disappointed me: rather blasé anecdotes that seemed to be saying, "Look at me... see what I've done? Aren't I something?" Mark McCormack has obviously achieved great success, but his musings left me unfulfilled just the same. The basic premise of this book (listen to and take care of people, and beware arrogance) is sound, but for hard-hitting, meaty commentary, I'd look elsewhere.
19 of 21 people found the following review helpful
Format:Paperback
Mark McCormack is Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated.
In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts' - "the ability to make active, positive use of your instincts, insights, and perceptions." (Funnily enough, McCormack did not even attend the HBS, he has a law degree from Yale.) "My main purpose in writing this book is to fill in many of the gaps - the gaps between a business school education and the street knowledge that comes from day-to-day experience of running a business and managing people." He splits the 'street smarts' and this book up into three parts: People, sales and negotiation, and running a business. With each part consisting of 4-to-6 chapters.
In the first part McCormack discusses matters related to people, such as reading people, creating impressions, preparation for business situations, and improving your career. "Business situations always come down to people situations. And the more - and the sooner - I know about the person I am dealing with, the more effective I'm going to be." In the second part of the book - Sales and Negotiation - the author dicusses sales, negotiations and marketing. Sales and negotiations are probably the strongest point of both the book and McCormack, he really excels here. ...The third part of the book - Running a Business - is probably the weakest part of the book. Although there are some great one-liners, it is clear that the author is not that much at ease with writing about organization structures, policies and procedures. In fact, it looks like he despises most of these subjects. However, in the final chapter he provides some good advice for entrepreneurs and people thinking about starting their own business.
Yes, I do like this book. It is somewhat unconventional and is not really a business/management book. The examples from his experiences in sports marketing are exceptional and extremely useful. And yes, it is a great complement to the traditional business school-education (although they are now covering some of the subjects McCormack discusses, under the term 'emotional intelligence'). It is very simple to read and relatively short (250 pages). Recommended to managers and, yes also, MBA-students.
13 of 14 people found the following review helpful
Format:Paperback
This was one of the first business/management books I purchasd upon my graduation from college in 1988. Since that time, I find myself reading the book atleast once every 12 to 18 months to refreash my memory as well as my attitude. Mark's common sense straight forward approach is second to none! This book made such an impression on me that it is now required reading for all of my managemnet personnel and all new hires are given a copy on their start date of employment with my company.
Most Recent Customer Reviews
4.0 out of 5 stars
Street smarts
- There was a day when an MBA would be a sure ticket to riches and a promising career. However those that have succeeded in business always tend to have a competitive edge. Read more
Published 6 months ago by Dr. Wilson Trivino
1.0 out of 5 stars
Why They Don't Teach THAT at Harvard
I'm fascinated by books about business and personal development and recently picked up a used copy of Mark H. Read more
Published 8 months ago by J.P.
5.0 out of 5 stars
Best Business Book EVER!
This is seriously the best business book I have ever read and I have read many. He is straightforward and gives so much valuable insight into his business success. Read more
Published 19 months ago by Rafferty Pendery
5.0 out of 5 stars
LOVE IT
This book was interesting, educational, and super easy to read. Had to have it for a grad class and now I'm passing it on to my friends in the business world.
Published 22 months ago by sleeb
4.0 out of 5 stars
Not letting others control you
What They Don't Teach You At Harvard Business School is a non-fiction book that describes the interpersonal skills that one needs to succeed in life and business. Read more
Published on April 6, 2011 by Bry
4.0 out of 5 stars
A Great, Productive and Easy Read
I wish I had read this book as a freshly minted MBA. It would have alerted me to some speed bumps on the freeway of business. Read more
Published on December 23, 2009 by Steve Dietrich
4.0 out of 5 stars
Notes from a Street Smart Executive
There are many books the shelves for the seasoned executive wanting to enhance his or her skills, but very few for the new executive crop. Read more
Published on September 3, 2009 by John M. Vanderslice
3.0 out of 5 stars
Perceptive Anecdotes on Working with People
In What They Don't Teach You at Harvard Business School, Mark McCormack offers readers advice on how to interact with others on the job. Read more
Published on May 13, 2009 by stoic
4.0 out of 5 stars
Great Book for the Right Audience
The content within this book provides general information for someone new to the workplace or to someone that has owned their own company and not been exposed to the daily... Read more
Published on June 3, 2008 by Chad Russell Buckendahl
4.0 out of 5 stars
A Must Read For Anyone Going Into Business
There are many books the shelves for the seasoned executive wanting to enhance his or her skills, but very few for the new executive crop. Read more
Published on July 28, 2007 by John M. Vanderslice
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