What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...) (Paperback)

~ (Author)
Key Phrases: blog network, cat blogs, podsafe music, Know More Media, Brother Love, Blog Squad (more...)

Editorial Reviews

Product Description

As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism.  For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.
 
Blogs and Blogging in business are relatively new, so new that there simply are no rules.  If there were rules, they would be changing and evolving too rapidly to codify.  The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.”  As a result, this topic fits the What No One Ever Tells You series format perfectly!
 
Despite their “newness,” blogs have rapidly proven themselves in business.  They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means.  Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.
 

About the Author

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

Product Details

• Paperback: 224 pages
• Publisher: Kaplan Business (November 1, 2006)
• Language: English
• ISBN-10: 1419584359
• ISBN-13: 978-1419584350
• Product Dimensions: 8.9 x 6 x 0.5 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #261,505 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 17 people found the following review helpful:

5.0 out of 5 stars A polished blog disguised as a book about blogs and blogging (and podcasts) used as marketing tools in business., February 18, 2007

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.

Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.

The "blog entries" in this book are grouped into 8 topics:

1. The basics
2. Some business uses of blogs & podcasts
3. Planning your blog
4. Making money
5. Promoting your blog & tracking statistics
6. Podcast specific topics
7. Other blog & podcast considerations
8. The future

My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s).

I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!

10 of 11 people found the following review helpful:

2.0 out of 5 stars More of the same <sigh>, July 26, 2007

By	Edward K. Garrison (Libertyville, IL United States) - See all my reviews (REAL NAME)

Unfortunately, this book is like so many books on blogging and other Web ventures:

1. It promises "insider information."
2. It's a thrown together compendium of the writings of Web marketing "gurus," most of whose only real experience is in marketing their own purported expertise in Web marketing.
3. From reading it, one does glean a few good ideas.

... and like all the others, it will be useful to those who are new to the field. To use an old saying, it's like a Texas longhorn: a point here, a point there, and a lot of bull in between.

24 of 30 people found the following review helpful:

1.0 out of 5 stars Another DUD, May 5, 2007

By	C. Reich "Business Physicist and Astronomer" (Northern, CA) - See all my reviews (REAL NAME)

This guy can gather text from a webpage, throw it together with a few glowing reviews from the self-publishing circuit and make a pile of money from nothing.

Save yours (money). There's very little in this book of value. It's not even a handy guide or a time saver---you'll get more infomation from a single Google search than you will from this book.