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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Paperback – November 1, 2006

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About the Author

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.
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Product Details

  • Series: What No One Ever Tells You About...
  • Paperback: 224 pages
  • Publisher: Kaplan Business; Original edition (November 1, 2006)
  • Language: English
  • ISBN-10: 1419584359
  • ISBN-13: 978-1419584350
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,319,659 in Books (See Top 100 in Books)

More About the Author

Ted Demopoulos' professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Each year he helps corporations make informed decisions through his seminars, keynotes, and consulting services. His clients have included Cisco, Hewlett Packard, IBM, The Royal Hong Kong Jockey Club, Motorola, The Singapore Ministry of Education, The UK Post Office, T Rowe Price, TRW, The Hong Kong Post, and scores of individuals and smaller companies.

Ted Demopoulos' first significant exposure to computers was in 1977 when he had unlimited access to his high school's PDP-11, and hacked at it incessantly. He consequently almost flunked out but learned he liked playing with computers a lot. His first entrepreneurial ventures began in college and have been continuous since.

His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked with network administration, security, and user interfaces. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Along the way, Ted has also helped start a successful information security company, was the CTO at a "textbook failure" of a software startup, and has advised several startups. He currently has an ongoing software concern in Hong Kong, The Arial Group, which is an Enterprise Risk Management solutions provider.

Ted is a frequent speaker at conferences and other events, quoted often by the press, author of "What No One Ever Tells You About Blogging and Podcasting" and coauthor of "Blogging for Business." Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. More information about Ted is available at www.demop.com, and Ted blogs at BloggingForBusinessBook.com.

Customer Reviews

Most Helpful Customer Reviews

Format: Paperback
Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.

Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.

The "blog entries" in this book are grouped into 8 topics:

1. The basics

2. Some business uses of blogs & podcasts

3. Planning your blog

4. Making money

5. Promoting your blog & tracking statistics

6. Podcast specific topics

7. Other blog & podcast considerations

8. The future

My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients.
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11 of 12 people found the following review helpful By Edward K. Garrison on July 26, 2007
Format: Paperback
Unfortunately, this book is like so many books on blogging and other Web ventures:

1. It promises "insider information."
2. It's a thrown together compendium of the writings of Web marketing "gurus," most of whose only real experience is in marketing their own purported expertise in Web marketing.
3. From reading it, one does glean a few good ideas.

... and like all the others, it will be useful to those who are new to the field. To use an old saying, it's like a Texas longhorn: a point here, a point there, and a lot of bull in between.
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26 of 32 people found the following review helpful By Chris Reich on May 5, 2007
Format: Paperback Verified Purchase
This guy can gather text from a webpage, throw it together with a few glowing reviews from the self-publishing circuit and make a pile of money from nothing.

Save yours (money). There's very little in this book of value. It's not even a handy guide or a time saver---you'll get more infomation from a single Google search than you will from this book.
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3 of 3 people found the following review helpful By Benjamin Yoskovitz on January 29, 2007
Format: Paperback
I'm an active blogger (including business blogging) at [...] for example...and if I was going to write an introductory guide to the benefits of blogging and podcasting, I would have written Ted's book. OK, so technically Ted didn't steal anything from me, he just beat me to the punch.

I was already a big believer in blogging and podcasting, but I still found a ton of great examples in Ted's book about how people are succeeding with blogging and podcasting. The examples span industries and show a variety of successes which is important - blogging and podcasting aren't just for tech geeks.

I'd recommend this book to anyone who is thinking about blogging/podcasting or has just started. I'd also recommend this book to any experienced bloggers that feel burnt out, or feel like they're starting to lose their focus.

Ted's book is a quick, inspirational read.
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3 of 3 people found the following review helpful By Shawn Chambers on July 19, 2007
Format: Paperback
A book like this isn't about chewing through pages merely for the purpose of consuming knowledge on social networking. It's for the impassioned evangelist seeking to inspire others to action with nothing more than the seed of thought. The author has taken all these great relationships he's cultivated with winning bloggers around the world and compacted them into tiny, bite-sized chunks of expert advice. Based only on what I read in the book I've developed a blog (..) that within three weeks has attracted about 600 visitors including the attention of more than a few key industry people. And, the book is a great resource to review every once in a while to keep you focused on what works.
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3 of 3 people found the following review helpful By Keith McCormick on July 6, 2007
Format: Paperback Verified Purchase
This book will take most readers about 101 minutes to read. It is designed in 101 very short chapters of about a page each. In fact each chapter it much like a Blog post. It is a series of interviews with commentary based on the author's discussions with 101 blog writers/experts. I got several ideas from it. It sent me off to the computer to find some of these bloggers. It inspired me to make a post or two. The content on podcasting is a handful of these short chapters. It is well worth a look, but it is not likely something one would read a second time.
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3 of 3 people found the following review helpful By Adryenn Ashley VINE VOICE on March 26, 2007
Format: Paperback Verified Purchase
As a new podcaster, I found the information in the book and all the interviews full of great information. I implemented 5 of the ideas already and feel like I've jumped light years ahead of where I would have been without this book!
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2 of 2 people found the following review helpful By James D. Foster on March 20, 2007
Format: Paperback
Ted Demopoulos, recently crowned "the King of Blogging" by writer James Malinchak, has added a useful new addition to his work on blogging & podcasting. This book is primarily made up of brief case studies highlighting specific blogging and podcasting applications and related topics. Sometimes the focus is on well-recognized gurus like Seth Godin, other times the author turns his spotlight on the various ways ordinary businesspeople like me are using blog information to advance strategic objectives. These individual snapshots build on each other to create a compelling high-level overview of where net-based media are headed and how they are being used to achieve business results.

The message is clear; if you're not already maximizing the value of the digital media, your competitors are - and here's how some of them are doing it. The clear, practical advice peppered throughout the case studies makes this a useful guide for novices like myself who want to develop a better understanding of how to leverage the blogosphere and what it has to offer from a business perspective.

A worthwhile read and easy to get through. The author's recent "Secrets of Successful Blogging" tip booklet makes a nice companion piece for those who want to dig a little deeper.
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