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What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs
 
 
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What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs [Paperback]

Jan Norman (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

What No One Ever Tells You About... July 1, 2004
Jan Norman’s weekly newspaper column, It’s Your Business, explores real-life solutions to problems business owners encounter when launching and running their companies. She has produced more than 900 columns for the Orange County Register, and her work is syndicated internationally by the Knight Ridder/ Tribune News Service.

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About the Author

Jan Norman is a journalist and writer. Her weekly newspaper column, It’s Your Business, explores real-life solutions to problems business owners encounter when launching and running their companies. She has produced more than 900 columns for the Orange County Register, and her work is syndicated internationally by the Knight Ridder/Tribune News Service. She regularly contributes to magazines and Web sites, including Self-Employed America and Entrepreneur.

Product Details

  • Paperback: 256 pages
  • Publisher: Kaplan Publishing (July 1, 2004)
  • Language: English
  • ISBN-10: 0793185726
  • ISBN-13: 978-0793185726
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,285,661 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
3.0 out of 5 stars not really full of new ideas, October 31, 2006
This review is from: What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs (Paperback)
not used to leaving feedback but so many have said wonderful things about this book, i want to temper expectations a little. basic book with stories of other business owner's marketing success. not much on steps to take or how to do certain marketing ideas.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Case Studies, September 3, 2006
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Nick D. "zero2hide" (Fort Collins, Colorado United States) - See all my reviews
This review is from: What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs (Paperback)
Although this is the only the third review for this book, it deserves more attention than it's getting. Each very short chapter is really a condensed case study from small businesses across the U.S. It's not full of long-winded philosophies, and broad concepts, but practical ideas from people who have grown their businesses into successful, and highly profitable enterprises. More like a marketing handbook. Each chapter also has a bulleted overview at the end.
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4.0 out of 5 stars Inspirational success stories, May 5, 2009
This review is from: What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs (Paperback)
Basically each chapter is a success story from a different entrepreneur. It covers a wide-range of marketing ideas. Check out the book... perhaps a few of these success stories may be a source of inspiration to apply to your own business.
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Inside This Book (learn more)
First Sentence:
Pete Maddox builds, repairs, and maintains computer systems for companies. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most likely customers, many business owners
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Wall Drug, Southern California, Wet Seal, Yellow Pages, Sarris Candies, Mary Louise, Bob Siemon Designs, The Catered Affair, Femail Creations, Inventors Forum, Motoring Services, Rich Mar, Ruth Ellen, Simple Green, Source Diversified, Southwest Financial, The Wine Club, Baby Think It Over, Back Be Nimble, Costa Mesa, Del Sesto, New York, Old Towne, Planet Rascals, United States
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