Top positive review
96 people found this helpful
You'd better read it before taking the big leap.
on September 27, 2001
I've been in business for myself for over 14 years now. Started with basically nothing and had to learn the hard lessons. My immediate advice...learn from the lessons of others. This book is a good place to start.
Author Norman asks 101 entrepreneurs what they wish they had known prior to business startup and, if known, what would they have done differently.
As with most startup or troubled businesses, capital, cash flow and knowledge of the marketplace are the heinous leaders of failure. Each of the 101 short stories tells a tale tantamount to each entrepreneur's greatest challenge and/or fear. If this depicts an accurate picture of each entrepreneur's greatest burden in creating success, listen up. This is where you will pick up the absolute BEST advice. New and experienced entrepreneurs alike will take something away from this book.
The author provides and plethora of resources including reading material, associations, societies and other pertinent information. Further, Ms. Norman suggest that readers contact her with their stories presumably to begin "Book II."
A great primer or refresher.