This unparalleled handbook explores the formal structures and acceptable variations of type as fundamental disseminators of information. It also uncovers the various ways in which typographers - as well as linguists, psychologists, philosophers, and information designers - have applied studies in this area. "What is Typography?" breaks down the anatomy of typography to explore tools and processes, methods of organizing the mechanics of type, and the various means of arranging and displaying type. It also looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design. Beyond academic analysis of the subject, "What is Typography?" celebrates work from the vanguard of typographic design, showcasing an impressive, eclectic portfolio from the world's foremost practitioners. This book is a key resource for student designers as well as professionals in the field.
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Book Description
Editorial Reviews
About the Author
David Jury is Editor of Typographic, and Head of Graphic Design at Colchester Institute in England. He holds Awards of Excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers and ICOGRADA. Previous publications include About Face: Reviving the Rules of Typography and Letterpress, also for RotoVision. David Jury is a fellow of the International Society of Graphic Designers (ISTD).
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A great purchase for people interested in typography.,
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This review is from: What is Typography? (Essential Design Handbooks) (Hardcover)
I was very thrilled by the book and its layout. It really made the subject of typography come alive and understandable.
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Inside This Book
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First Sentence:
If we were to consider the normal, everyday activities that consume our lives, it would quickly become apparent that typography is ubiquitous and inescapable. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nonlining numerals, typing manual, interword spaces, justified setting, italic characters, little extra space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Royal College of Art, Cartlidge Levene, Lucienne Roberts, Old Style, New York, Akzidenz Grotesk, John Cage, Stephenson Blake, Jannuzzi Smith, Penguin Books, North American, Jan Tschichold, International Society of Typographic Designers, Hart's Rules, Henrik Kubel, Paul Belford, Otto Neurath, Gill Sans, New Zealand, World War Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
If we were to consider the normal, everyday activities that consume our lives, it would quickly become apparent that typography is ubiquitous and inescapable. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nonlining numerals, typing manual, interword spaces, justified setting, italic characters, little extra space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Royal College of Art, Cartlidge Levene, Lucienne Roberts, Old Style, New York, Akzidenz Grotesk, John Cage, Stephenson Blake, Jannuzzi Smith, Penguin Books, North American, Jan Tschichold, International Society of Typographic Designers, Hart's Rules, Henrik Kubel, Paul Belford, Otto Neurath, Gill Sans, New Zealand, World War Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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