Industrial-Sized Deals TextBTS15 Shop Men's Hightops Learn more nav_sap_plcc_6M_fly_beacon Cecile McLorin Salvant $5 Off Fire TV Stick Off to College Essentials Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Gear Up for Football Deal of the Day
What We Learned in the Rainforest: Business Lessons from... and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $27.95
  • Save: $4.22 (15%)
FREE Shipping on orders over $35.
In stock but may require an extra 1-2 days to process.
Ships from and sold by Amazon.com.
Gift-wrap available.
What We Learned in the Ra... has been added to your Cart
Condition: Used: Good
Comment: Item qualifies for FREE shipping and Prime! This item is used.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

What We Learned in the Rainforest: Business Lessons from Nature Hardcover – January 9, 2002

11 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$23.73
$3.83 $0.01

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$23.73 FREE Shipping on orders over $35. In stock but may require an extra 1-2 days to process. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

What We Learned in the Rainforest: Business Lessons from Nature + Engaging Outraged Stakeholders: How-To Guide for Uniting the Left, Right, Capitalists, and Activists
Price for both: $33.72

One of these items ships sooner than the other.

Buy the selected items together

Editorial Reviews

Amazon.com Review

Studying the environment to gain insight into organizational behavior can be a fascinating exercise, with advocates from Jane Jacobs to Margaret Wheatley among those who have helped us envision the inherent possibilities. What We Learned in the Rainforest takes a similar but uniquely focused approach, as Mitsubishi Electric CEO Tachi Kiuchi and environmental advocate Bill Shireman tie development and sustainment of the rainforest directly to progressive practices of businesses such as Hewlett-Packard, Coca-Cola, and Nike. Employing an interesting format--each section begins with the authors describing an ongoing parachute descent into the rainforest in order to illustrate a specific principle--Kiuchi and Shireman explain how concepts such as feedback, profit, design, and diversity aid both their natural laboratory and their corporate examples. In the "Succession" chapter, for instance, they relate a rainforest's "four phases of life" to the cycle of innovation, growth, improvement, and creative destruction that is experienced by successful businesses. With the goal of drawing on nature's wisdom rather than drawing down its physical resources, the book advances a vision of sustainability en route to profitability that is as provocative as it is potentially practical. --Howard Rothman

About the Author

Tachi Kiuchi is one of Japan’s best-known and most iconoclastic corporate executives. As Chairman and CEO of Mitsubishi Electric America, he built the Mitsubishi Electric brand in the U.S. and managed the company’s transition from the old to the new economy. As Managing Director of Mitsubishi Electric Corporation, he broke with Japanese corporate norms to champion a “living systems” approach to business that included rapid adaptation, financial transparency, openness, cultural diversity, executive positions for women, and environmental sustainability. He even forged a bold agreement with Rainforest Action Network (RAN) to promote corporate sustainability. Today he continues to press for profitable and sustainable business practices at Mitsubishi and other major Japanese corporations.

Bill Shireman is one of America’s leading environmental advocates. Called a “master of environmental entrepreneurism,” he develops profitable strategies for sustainability. As head of the largest recycling lobby in the country, Shireman wrote California’s “bottle bill” recycling law. He then brokered deals between some of the world’s largest corporations and most impassioned activists—from Coca-Cola, Coors, Nike, Mitsubishi, and Weyerhaeuser, to Greenpeace, Rainforest Action Network, and the Sierra Club—to recycle over 100 billion beverage containers, help save millions of acres of forest, and harness corporate buying power to drive down consumption of nonsustainable resources. Today he is CEO of Global Futures, serves as President of the Future 500, and leads a Corporate Accountability Practice (CAP) in partnership with Manning Selvage & Lee.

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Future 500 Book
  • Hardcover: 250 pages
  • Publisher: Berrett-Koehler Publishers (January 9, 2002)
  • Language: English
  • ISBN-10: 1576751279
  • ISBN-13: 978-1576751275
  • Product Dimensions: 6.4 x 1 x 9.5 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #771,222 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Morley Winograd on January 12, 2002
Format: Hardcover
What we Learned in the Rainforest is a brilliant presentation of both the theory and practice of sustainable development. Its the best portrait yet of the power that comes from harnessing the energy of complex systems to grow profits and preserve our environment. Bill Shireman once again demonstrates his ability to rise above the dead end debate between jobs and environmental protection and with his co-author proves there is a third, better way. For those who loved Bionomics in the 90s, this book will provide new ammunition and ideas to carry the cause forward in the new millennium.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By JW on February 7, 2004
Format: Hardcover
Well, as soon as our species can survive on information rather than calories, this book MIGHT be of some use.
In the meantime, I find it a questionable, if not pathetic, apologia for megalomaniacal outfits like Coca Cola. Coke is a leader among the pack of those who apparently share a neverending pseudo-quest to combine illusory humanitarianism ("Coca-Cola does a great service because it encourages people to take in more and more liquids") with an unquenchable thirst for global market dominance ("until, eventually, the number one beverage on Earth will be soft-drinks-our soft drinks").
Can we contemplate the notion that 'unlimited growth' and 'sustainability' just might be mutually exclusive? Look up Ecological Economics, my friends. I beg you.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By "jibellison" on February 3, 2002
Format: Hardcover
As a business strategy consultant focused on the power of mindset in relationship to developing and executing complex and innovative plans, I am struck by how the authors have successfully viewed key business case studies through a totally different lens. If they are right, and it appears that they are, there is a 'better' view of reality from which to organize human activities - and if businesses want to continue to be competitive in the new globalized and highly technologized landscape they should take heed of the simple lessons found here. This book should be of interest for CEO's, policy makers and students of the environment alike. I intend to share it with my clients. Bravo!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Christopher Hazen on January 30, 2002
Format: Hardcover
The authors take an engaging and critical look at the not-always-easy lessons that nature can teach us as we seek to survive and thrive in a competitive world. "What We Learned..." is compelling and challenging from the first page and very successfully bridges the gap between some of the more esoteric studies of ecology's relationship to business and the very practical business toolguides at the other end of the spectrum of the manager's toolbox. Find yourself a tree and invest in a great read. Then get back to your office and start doing something about it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By A Customer on February 28, 2002
Format: Hardcover
Bill Shireman and Tachi Kiuchi's book is an accessible, well written treatise on the economic and social power of applying natural principles to business. Unlike other books on industrial ecology, which can be heady and boring, Shireman and Kiuchi have broken down the natural cycles of the Rainforest into easily understandable principles and then provide brief case studies illustrating the application of those principles in a business setting. The book is a great primer on corporate sustainability.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Russell V. Thornton on January 31, 2002
Format: Hardcover
I have never had anyone ask me about a business book that I was reading until I laid this one down on an airplane seat next to me. I have had 2 or 3 people ask me about the title, etc. It is entrancing and compelling! I personally found the subject to be thought provoking and timely, and it ought to be of staggering significance to companies that really care about their destiny and those of stakeholders in these very complex times.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
What We Learned in the Rainforest: Business Lessons from Nature
This item: What We Learned in the Rainforest: Business Lessons from Nature
Price: $23.73
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out this page to see more: environmental economics