A light-hearted, irreverent account of the author's career as a marketing professional. Referred to as scenes, the author shares moments of blunder, amusement and disbelief as she highlights the marketing missteps that even savvy business professionals have made. Why is it that even the best business people do things that sabotage their success? We try so hard to be professional and yet we're guilty of doing things that make us look less than professional, sometimes in front of the very people whose respect we seek to earn. In other words, though we know better, we don't do better. Regardless of how many years we've been in business, we're all capable of having a "what were we thinking moment." With equal parts tongue in cheek and lessons to be learned, 37 What Were They Thinking Moments In Marketing is certain to make you chuckle, even if it's at yourself. An easy read, each of the 37 scenes close with the author's afterthoughts and offers anecdotal relief for each marketing misstep. 37 What Were They Thinking Moments In Marketing is a refreshing twist on many what not to do business concepts. Even if readers are veterans in their industry, there is at least one scene (or more) that will strike a chord of familiarity. 37 What Were They Thinking Moments In Marketing closes with an intimate snapshot of the author's thoughts. The fuel behind her purposeful decision to choose to do better is revealed as she asks readers one last, yet all important question.
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Editorial Reviews
About the Author
Olalah Njenga is the CEO and Senior Marketing Strategist at YellowWood Group, a marketing firm that specializes in helping companies align marketing strategies with sales goals. She is also the creator of the Marketing With Ease(tm) System for small and solo business owners. As a member of the National Speakers Association (NSA), Olalah speaks nationally on business impacting topics, including strategic marketing, entrepreneurship, business planning, differentiation, social media and branding. In 2009, Olalah was honored as a Stevie(r) Awards Women In Business Finalist in the Lifetime Achievement category. Olalah sits on several advisory boards and serves as a volunteer counselor for SCORE. SCORE, the "Counselors of America's Small Business Owners", is a national association dedicated to helping small business owners form and grow their businesses.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Truth In Action (x 37),
By
This review is from: 37 What Were They Thinking Moments In Marketing (Paperback)
In Full Disclosure: I am a Virtual Assistant for YellowWood Group. That being said, you will notice that I do NOT post book reviews as part of my normal profession. I have attended Olalah's workshops and read this book personally. I have a thriving VA business and I heed Olalah's incredible advice. This book exemplifies the TRUTH that Olalah is in all aspects of her business.
37What is the kind of book you start reading that makes you really THINK! Each of the 37 "scenes" represents a different type of marketing "What" moment that we are ALL capable of making. I am a person who respects and heeds the advice of those who have "been there". This book demonstrates those truths with an undeniable flair of humor. A must have for ANY business owner to know what pitfalls to avoid in marketing! ~ A Lebak [...]
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Marketing Guru has done it again!,
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This review is from: 37 What Were They Thinking Moments In Marketing (Paperback)
What a great book! Olalah the marketing guru has done it again. This is a must have for almost everyone in business,about to start a business or someone who needs a refresher about business. 37 great scenes to learn from. Olalah gives it straight no chaser. This will be on the shelf next to some of my favorite must reads. I am buying 2 extra copies to give away to friends that are entrepreneurs. What a great help for me concerning social networking too. I won't be making those mistakes! These scenes put you right in the room with Olalah and have you role playing in your mind . I really love this approach. Thanks for the wonderful book.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Marketing in action,
By
This review is from: 37 What Were They Thinking Moments In Marketing (Paperback)
Full disclosure: I have taken two of Olalah's course in person and own my own copy of Marketing With Ease. I'm a fan. That said, I'm also a reasonably reliable reviewer, and this is a good book. I bought my copy, and the book is a good use of that money.
Olalah does not mention studying the precepts of Made to Stick, but it's clear she has mastered them. The stories in this book will stick. First, because they're stories, with great teaching points that don't grate. Second, the stories have the appeal of a good Dear Abby column, the kind where you read to find out that other people have problems way worse than yours and then, whammo, there you are in the headlights. Now, I'm not going to admit which stories struck my nerves, with a bit of an "oops!" moment. But I will most definitely fix those gaps before I talk with Olalah again. And THAT, gentle reader, is the value of this book. Action. For small business people, it's the only thing that matters. Will you take action on what you have just read? I've read a lot of marketing books and (Olalah will tell you) I can tell you what they say. I understand the content and direction. But they haven't moved me to half the action 37 What... will. The stories stick. You don't want to find yourself in the second edition. I have seen Olalah give a 90-minute class on the material addressed in just one of these stories, and it was worth the time. I'm not sure I could give her 53.5 hours in a row to cover the rest of the stories, though, and most of the readers of this review aren't in a position to attend. Get the book. It doesn't take long to read, but it will change the way you market. For most of us, that can only be better than what we're doing now.
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