About the Author
is president of Lake Snell Perry Associates, a research-based strategy firm in Washington, D.C. She is one of the nation's foremost experts on electing women candidates and on framing issues to women voters. American Politics
calls Lake a "super-strategist or, better yet, the Godmother." She lives in Washington, D.C.Kellyanne Conway
is president and CEO of the polling company, inc., including WomanTrend, a research and consulting division that for years has tracked and interpreted important trends influencing and being influenced by women. She lives in Vienna, Virginia, and New York City. Both authors are quoted frequently in national media, including national television and radio.Catherine Whitney
has coauthored more than fifty books on legal, political, and social issues, including Where Have all the Leaders Gone?
and The Weekend that Changed Wall Street
. She lives in New York.