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—Jayne O’Donnell, retail and consumer reporter, USA Today
"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
—St Louis Post Dispatch
“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”
—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.
“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston
"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
—Wall Street Journal
I enjoyed and was able to take valuable information from 'Why We Buy' and I assumed that this would be another great book. I was wrong. Read morePublished 1 month ago by Chris0987
I read this for a marketing class project. Good for some specific stats and insights... Nothing groundbreaking, but a good topical read :)Published 14 months ago by Michelle C.
It's a good book, but not even close of what was Why se Buy and Call of The Mall.
Thia book brinca some good cases, but if you are studying the changes on The society,... Read more
This book is so shallow and obvious with so many patently sexist remarks and conclusions that it makes me wonder how the author ever got to the point of having a second book... Read morePublished 23 months ago by Annie
This is a magazine article masquerading as a full-length book. There are patches of brilliance as one expects in an Underhill book, but much of it is just filler. Read morePublished on March 19, 2012 by C. Denver Mullican
What Women Want by Paco Underhill is a fascinating read after you get past the boring first couple of chapters. Read morePublished on October 5, 2011 by Ayla Freeman
..... that most of the bad reviews are from male readers.
Hats, both fedora and pillbox, off to Mr. Read more
Let me start by saying that I absolutely loved Why We Buy, so compared to that book, I found this one disappointing. Read morePublished on July 10, 2011 by M. Hyman