What Would Google Do? V-Book 2009 NR

Amazon Instant Video

(4)

A video synopsis of the bold and vital book book that asks the most urgent question of today: What Would Google Do?

Starring:
Jeff Jarvis
Runtime:
23 minutes

What Would Google Do? V-Book

By placing your order, you agree to our Terms of Use. Sold by Amazon Digital Services, Inc. Additional taxes may apply.

Product Details

Genres Documentary
Director Marisa Benedetto
Starring Jeff Jarvis
Studio HarperMedia
MPAA rating NR (Not Rated)
Purchase rights Stream instantly and download to 2 locations Details
Format Amazon Instant Video (streaming online video and digital download)

Customer Reviews

3.2 out of 5 stars
5 star
0
4 star
1
3 star
3
2 star
0
1 star
0
See all 4 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Sean M. Bailey on February 9, 2009
Format: Amazon Instant Video
I'm glad to see video-book experiment. The topic and format intrigued me. I liked the presentation, though I was initially skeptical of whether he could hold my attention for that long and whether it would amount to $8 of value and how it would impact my decision regarding buying the book.

Here's my working conclusion: We should keep trying with a video book format, but I think it's ultimately a great marketing vehicle and not a new revenue stream, especially for b2b book market.

The one clear trend in selling content online, in my view, is that you sell the most after sharing the most. The direct mail "magalog" and the TV "infomercial" formats work because enough information is shared for free that the reader/viewer can feel comfortable completing the transaction.

In this case, having paid $8, I'm actually a little bit conflicted about going the rest of the way (not the ideal outcome for the marketer/publisher). If the video had been free and then offered or linked to a buy page, I'd have bought immediately, since I'm a big consumer of biz books.

I'd suggest Mr. Buzzmachine and publishers set up an experiment and share with the rest of the world. Drive some to the $8 v-book page. Send others to a free page with a promo offer. See what happens and share the results.

Among many biz book readers, there's a common sense that many books are really magazine articles dressed up at a slower pace and higher price point. So, the challenge is whether there's a better format for biz books that can overcome that perception. I'm not sure that adding v-books, as conceived in this experiment, will increase the total universe of buyers for a title. I gather the audio-book data must answer "yes" to that question.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Amazon Customer on February 3, 2009
Format: Amazon Instant Video
This first attempt at a v-book by HarperCollins is good. The author's points were succinct and well delivered. He was easy to understand, paced fast enough, and clear. I think the niche it fills is for those who want an executive summary as a video.

I like that Amazon is keeping track of my videos, and the video player I downloaded worked easily the first time. The resolution at full screen was a bit fuzzy, but then so are many youtube videos at full screen. Makes me wonder if there is a plan for a Kindle 3 that will let me view my videos as well as read ebooks.

I'm not sure the price point is right. It did make me want to read the full book but the plug at the end gave it the feeling of an infomercial. I'm not so sure I'd pay $9.99 to view another infomercial, but I'm glad I had this experience.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By kgh on May 12, 2009
Format: Amazon Instant Video
For me this 'we all share' mentality has been around a while and not some newly discovered gizmo the author hypes it up to be. For example, when they interviewed Waz in `Triumph of the Nerds'. The good part however was thinking about how to apply it to other scenarios. The video it's self was way to short for the price and I will not be purchasing any more. I'd rather have the audio mp3...
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 5 people found the following review helpful By Mary Beth Guard on February 3, 2009
Format: Amazon Instant Video
Why would someone want to watch a video book, as opposed to listening to an audio version or reading a printed one? That's the question I asked when I heard about the first new V-book that could be downloaded on Amazon.

My first reaction to the video was that the guy looked like he had just rolled out of bed before going before the camera. His unshaven face looked scroungy to me, not hip, and it really detracted from the viewing experience.

The background was totally plain, which I'm sure was to make the video smaller in size and quicker to download, but it looked like he was standing and lecturing and it just fell short of the "wow" experience I had hoped to have with this new technology.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search