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This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service. We learn that customers are now in charge, people anywhere can find each other and join forces to support a company’s efforts or oppose them, life and business are more public, conversation has replaced marketing, and openness is the key to success. Jarvis’ other laws include being a platform (help users create products, businesses, communities, and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend, and your best customer is your partner. Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role Google played, if any, in the preparation of this book, which provides excellent advertising for the company. --Mary WhaleySee all Editorial Reviews
Okay but, but not great. Jeff Jarvis is very insightful in his explanations of how the business world works and what working business models look like. Read morePublished 4 months ago by Isaiah Taylor James
I was lured in by the title, thinking it would give some insider looks at the workings of Google. Instead, the book is about applying the principles of transparency and distributed... Read morePublished 6 months ago by Jerryaki
This book was required for a journalism class I was taking (media and society). I enjoy reading, but I wasn't thrilled about this book at fist, as it was required, and we skipped... Read morePublished 7 months ago by Livi
Excellent, informative and simple. Perfect for almost all audiences and available to all. I would recommended to parents, teenagers, college students. Read morePublished 8 months ago by Claudia Bernal
Simply one of the most important books on technology and society that i read ever. I love you Jeff Jarvis!Published 11 months ago by Kamil Dziadkiewicz
In this book Jarvis shows us how Google has redefined how we do things, how we need to redo things and how much Google has influenced the world we live in. So what? Read morePublished 12 months ago by Alumine Andrew
It's incredible that Jeff Jarvis wrote this book 6 years ago, when you consider how much has evolved. Jarvis is a visionary. He's also a blogger, so the writing style is quirky. Read morePublished 13 months ago by daveb