What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World [Kindle Edition]

Jeff Jarvis (Author)

Editorial Reviews

Review

“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”

Product Description

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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Product Details

• Format: Kindle Edition
• File Size: 312 KB
• Print Length: 276 pages
• Page Numbers Source ISBN: 0061709719
• Publisher: HarperCollins e-books; Reprint edition (March 17, 2009)
• Sold by: HarperCollins Publishers
• Language: English
• ASIN: B001NLKYT2
• Text-to-Speech: Enabled
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #24,616 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #17 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Management & Leadership > Systems & Planning
  • #91 in Books > Business & Investing > Biography & History > Company Profiles

More About the Author

Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars A must read for every business owner, May 20, 2009

By 

R. Cox "Compassionate Samurai" (Seattle, WA) - See all my reviews
(REAL NAME)   

This review is from: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Kindle Edition)

This book is a must-read for business owners or managers who want to understand how Google has become such a dominant player and provides ideas and suggestions for how to apply these strategies in other businesses. After reading this book, it completely changed the way that I saw my own business model. I'm now working on a whole new strategy to leverage some of the ideas I gleaned from the Mr. Jarvis. Great job!

1 of 3 people found the following review helpful:

5.0 out of 5 stars An extremely insightful book, August 2, 2010

By 

Peter Carruthers - See all my reviews

This review is from: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Kindle Edition)

I bought the book on the recommendation of a partner. He read it and started coming up with all sorts of weird and wonderful ideas. Every day! And they were good ideas.

I could not stop reading. Having been in business 25 years, and seen how the Internet has eaten many of my clients businesses over the past 15 years, the concepts and ideas that Jeff Jarvis shares are spot on. I have scrutinised my own business from Jeff's viewpoint, and have seen a range of opportunities that we've already started following. I have recommended the book to all my clients, all my readers, and a bunch of friends who are convinced that their businesses don't need the Internet. Tell that to a 1995 travel agent!

4 of 8 people found the following review helpful:

1.0 out of 5 stars Overpriced, February 13, 2010

By 

James W. Hull (New York) - See all my reviews
(REAL NAME)   

This review is from: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Kindle Edition)

Save your $$$. There are very good $9.99 works out there that cover this ground.