Customer Reviews

What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

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This book is a must-read for business owners or managers who want to understand how Google has become such a dominant player and provides ideas and suggestions for how to apply these strategies in other businesses. After reading this book, it completely changed the way that I saw my own business model. I'm now working on a whole new strategy to leverage some of the ideas I gleaned from the Mr. Jarvis. Great job!

I bought the book on the recommendation of a partner. He read it and started coming up with all sorts of weird and wonderful ideas. Every day! And they were good ideas.

I could not stop reading. Having been in business 25 years, and seen how the Internet has eaten many of my clients businesses over the past 15 years, the concepts and ideas that Jeff Jarvis shares are spot on. I have scrutinised my own business from Jeff's viewpoint, and have seen a range of opportunities that we've already started following. I have recommended the book to all my clients, all my readers, and a bunch of friends who are convinced that their businesses don't need the Internet. Tell that to a 1995 travel agent!

Save your $$$. There are very good $9.99 works out there that cover this ground.

First a co-worker suggested it to me. She photocopied out 4 pages of the chapter on real estate. A good deal of what I do is in the real estate industry, so. Then, a client told me that I had to read it. And then a friend. So - I really had no choice. I succumbed to peer pressure and read it. Its a great read and a great mental exercise. Question what you do. Question what your business is.