How about you read one page every Friday? Instead of the laid back Friday couch...you have like laid back Friday readings? Would love to see that and think that it would get everyone excited and perhaps draw in people who have said that they won't buy it.
Release a sample chapter as a PDF - I always like to get a preview of the quality of writing, and the level of detail of topic coverage. I often spot books on other people's shelves or book store shelves and flick through to judge this, before I go to buy one.
Tweet excerpts, powerful one liners that will make a difference in life Top five highlights of the book in short video clips, 30 seconds or less "Have you ever wanted to..." examples of things people want to accomplish, but feel it's impossible
You could read the title and a short resume of each chapter and then recreate it with a real-life entrepreneur form around the world and publish a max 5 minute video of the experience. One chapter, one entrepeneur/company, one country. Thant would be very nice and engaging! :) Can´t wait to read it!
I think you should talk about a few points from your book and showcase someone who you think exemplifies that principle, mentality, trait, etc.
Reading the book is nice, but I'm going to do that on my own. What I'd love is to hear the extra insights and examples that you couldn't cram in there. It's the experience, discussion, and thinking behind the pages that we can't get just from reading the book.
I completely agree on the pdf chapter, but not like the first 5 pages of the book like Amazon does. Or even if you don't want to do that, maybe do some Ustream or video readings of different sections in the weeks leading up to it? Maybe send some advance copies out on twitter??
Here are some ideas: 1. Give some copies of the book or maybe just a chapter to a couple people that follow you or that pre-purchased the book. Have them read it and ask them to make a video of what they thought. From there you can post it on your site so that people can see some real user thoughts on the book. 2. You can maybe read a chapter live on ustream and call it "CRUSH IT time with Gary."
I like how in computer programming we have beta books. We can buy a digital version of the book and get updates every so often. See http://www.pragprog.com/frequently-asked-questions/beta-books and http://oreilly.com/roughcuts/