Axe Whatever Messy Look Paste, 2.64-Ounce Jars (Pack of 3)

by AXE

Product Features

• Pack of 12 styling aids, 2.64-ounce, total of 31.8-ounce
• Available in styling aid only
• Fresh scent
• Used to style hair for a specific end look
• Provides hold

Product Description

Fact: Girls don't like that crusty, crunchy hair you get from gels. Axe Whatever gives you the hold without the hard feel for a messy, just-out-of-bed look she'll love, so you send the right signals.

Product Details

• Product Dimensions: 9.5 x 3.4 x 2 inches ; 5.1 ounces
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B001FSK8SK
• UPC: 079400339447
• Average Customer Review: 3.6 out of 5 stars  See all reviews (80 customer reviews)
• Amazon Best Sellers Rank: #3,691 in Beauty (See Top 100 in Beauty)
  • #77 in Beauty > Hair Care > Styling Products > Creams, Gels & Lotions

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

4.0 out of 5 stars Good light hold -- not too tacky, January 18, 2009

By 

Seth Eliot (Seattle, WA, United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Axe Whatever Messy Look Paste, 2.64-Ounce Jars (Pack of 3) (Health and Beauty)

(What's this?)

There is usually a trade-off: something with a strong hold will generally be more noticeable and tacky, while if you are looking for something that you won't feel if you run your fingers through your hair, then you are talking about a lighter hold product. Axe Whatever Messy Look Paste definitely falls in the lighter hold / less tacky group. If you are looking for something that will give your hair a little style then this your product. If you are looking to create convoluted works of art with your hair, then you'll be going through a jar of this in no time and probably not all that happy with the results.
Other positives of Axe Whatever Messy Look Paste include a pleasant smell. I only notice it when I put it on...it does not remain an overpowering beacon of fragrance emanating from your head (which begs the question just HOW does it attract that ladies as per the well-known Axe commercials?). And it goes on easily... I rub a little on my fingertips and apply to my towel dried hair and it dissolves readily. Other products leave little lumps and may be hard to distribute, but the Axe stuff does fine.

7 of 7 people found the following review helpful:

4.0 out of 5 stars Can't go wrong with it, January 15, 2009

By 

JC Chupack (Gurnee, IL United States) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: Axe Whatever Messy Look Paste, 2.64-Ounce Jars (Pack of 3) (Health and Beauty)

(What's this?)

My husband is a prime candidate for Queer Eye. He cares about his appearance, but he's just completely clueless as to what looks good and how to look good. His hair, in particular, is a point of much frustration for both of us. It is naturally messy. It grows in all directions. Thank goodness for the popularity of the "messy look" style.

Still, you'd think getting a messy look is simple. It's not. My husband's method generally is to put some styling goo on his hands and run it back and forth through his hair briskly, like he was shining his head with it. This is not the best method for a messy look, but it is what he does. The result is often mixed. If the paste is good, he will have a good messy look at the end of this. If it's bad, his hair will turn into needle-sharp spikes sticking straight up in the air.

Axe Whatever resulted in a darn near perfect messy look despite the technique. His hair remained soft and touchable. He commented on it having a relatively pleasant handfeel compared to his previous products. I personally didn't like the scent of it, but the scent fades not long after application, so it doesn't really matter.

Overall, we recommend this product. I think Axe has done a good job of creating a styling product that guys can't go wrong with.

12 of 15 people found the following review helpful:

4.0 out of 5 stars Decent But Not Strongest Hair Hold Control, January 15, 2009

By 

Timothy Lovett (Boston, MA USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Axe Whatever Messy Look Paste, 2.64-Ounce Jars (Pack of 3) (Health and Beauty)

(What's this?)

I'm not really all that technical when it comes to my hair but I do enjoy a level of messiness that has somewhat become a piece of my self image so I keep an eye on getting different types of hair products to find a good affordable one to use on a constant basis.

The tests I use are: product feel, feel in hair, product smell, product rash causing, bug appeal, and product hold.

Product Feel:
I actually had no idea of what the consistency was of this product when I first got it delivered. I expected a sort of messy slop like some other products tend to have but it actually looks, feels, and works more like a hair wax. I consider this a pretty nifty thing considering hair wax products tend to be more expensive than their sloppy alternatives.

Feel in Hair:
After diluting a small sample of it with water and mixing it in with my hair I must say it returns my hair to a normal level without much residue. It gets to that point (if you use hair wax you know what I mean) where it feels a bit more smooth but the hair has its normal flow.

Product Smell:
It smells like some sort of weird banana mix. I can't say I dislike it but I also don't find it too appealing. At any rate, it's better than most product smells.

Product Rash Causing:
I have the most sensitive skin around (100% Irish American pastey white skin) and I have issues with some products that interact with skin. Given I goto the gym most days (and I don't shower before) it can cause the product to drip down with sweat and affect me if it has rash causing issues -- it happens a lot with me and gels. This product, on the days I've tried, has not caused any rashes to appear or my skin to get irrated.

Bug Appeal:
Any kid growing up playing baseball knows that the minute you start sweating in a ball cap you attract scores of bugs. The same thing goes for odd smelling hair products -- I used to have issues in high school with gels attracting bugs prior to my wax days.

Product Hold:
This is what I think hurt the product the most... I looked at some of the other reviews and everyone is screaming wild praise for its maximum hold but I really find it sub par compared to a lot of other products out there. I have quite a bit of hair (check out my Amazon image if you want) and it just doesn't do a good job of controlling. It does cause the hair to work just if I have a date or if I'm going out for the night I don't trust the product to do a good job. I use it for work to save on using some of my other products but I can't imagine it becoming a life choice.

I suggest, if you can, to buy a smaller dosage and try it out yourself -- I think it's kind of a waste to buy a 3-pack of something you're not sure if you'll use so just get one, try it out, and if you like it buy the 3-pack.