From the Inside Flap
Steve Kerr, Managing Director and Chief Learning Officer, Goldman Sachs
"In this original and important book, Davenport and Prusak answer their own question: the big idea is how ideas and their creators have shaped the foundations of management practices over the past four or five decades. Whats the Big Idea? thoroughly covers the history and sociology of ideas that have made a huge difference in how business is practiced."
Warren Bennis, Distinguished Professor of Business, USC, and coauthor, Geeks & Geezers: How Era, Values, and Defining Moments Shape Leaders
"What's the Big Idea? is a brilliant guide to finding and implementing sound business ideas. Davenport and Prusak have uncovered fundamental truths about business knowledge that simply cannot be found elsewhere. This is a timeless and relentlessly useful book. If you want your company to keep getting better every day, buy this charming and well-written book, study it, and keep talking about it with your colleagues."
Robert Sutton, Professor of Management Science and Engineering, Stanford, author, Weird Ideas That Work, and coauthor, The Knowing-Doing Gap.
"Davenport and Prusaks innovative analysis focuses not only on the critical ideas that change the course of business performance, but, more important, on the people and processes that transform ideas into results. In their fascinating description of idea practitioners, they will help readers to attain that lofty status."
Gary W. Loveman, President & CEO, Harrahs Entertainment, Inc.