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What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live [Kindle Edition]

Rachel Botsman , Roo Rogers
4.7 out of 5 stars  See all reviews (44 customer reviews)

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Book Description

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.

The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership?

There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products.

Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumersism in the 20th century is not the way we will do it in the 21st century.



Editorial Reviews

From Publishers Weekly

Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. That's the big observation from my day job, customer service, for fifteen years. We're seeing an explosion of modest businesses where people help each other out via the Net, and What's Mine is Yours tells you what's going on, and inspires more of the same." - Craig Newmark, Founder of Craigslist "What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book." - Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. "After listening to a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics of collaboration will want to read this profoundly hopeful book." - Steven Johnson, author of The Invention of Air and The Ghost Map. "At a moment of general gloom, Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good. They offer not just a prescription for parts of our ailing economy, but a new vision of what 'consumerism' can be: not just a form of slavery to objects, but a thing in itself positive, progressive and pleasure-giving." - Adam Gopnik, author of Paris to the Moon and Through the Children's Gate "Much of what we most value is created with other people, through relationships. Friendship, care, love, recognition are not delivered to us in a package. That's why What's Mine Is Yours charting Collaborative Consumption is such a vital guide to how we can live more successfully. " - Charles Leadbeater, author of We-Think

Product Details

  • File Size: 724 KB
  • Print Length: 304 pages
  • Publisher: HarperCollins Business (February 10, 2011)
  • Language: English
  • ASIN: B004M8RWFM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #724,023 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
31 of 34 people found the following review helpful
5.0 out of 5 stars Ways to Share That Benefit You and Others September 17, 2010
Format:Hardcover
One Saturday a friend who lives on Nob Hill in S.F. drove a zipcar over to visit me in Sausalito. He was eager to tell me about his trip to Istanbul, paid for by renting out his spare bedroom. Earlier that morning, via a freecycle posting, a stranger picked up some clay pots I'd set out by my garage so he could make a deck garden. Our apparently different actions are, in fact, part of a trend that Roos Rogers and Rachel Botsman dub collaborative consumption in their book, What's Mine is Yours.

Feeling pinched for money? Hate waste? Want to get to know more of your neighbors? These are just some of the reasons that might motivate you to discover fresh methods to save and to share that can also enrich your life - with others.

From bartering to exchanging, fixing, giving away, renting or more efficiently using what you have, this book is the most complete (and lively) resource I've found. You'll not only read about the better-known businesses and organizations that are tapping into "collaborative consumption" like zipcar and Meetup but many lesser-known groups and methods that you might join or reinvent to adapt to your situation or interest.

They write, "The collaboration at the heart of Collaborative Consumption may be local and face-to-face, or it may use the Internet to connect, combine, form groups, and find something or someone to create "many to many" peer-to-peer interactions. Simply put, people are sharing again with their community - be it an office, a neighborhood, an apartment building, a school, or a Facebook network. But the sharing and collaboration are happening in ways and at a scale never before possible, creating a culture and economy of What's Mine is Yours.
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12 of 14 people found the following review helpful
5.0 out of 5 stars A travel guide to a new commercial landscape September 16, 2010
Format:Hardcover
Ever now and then - not often - a book comes along that captures nascent trends that are going to effect us all before we know it, and lays those trends out with clarity and insight. 'The Cluetrain Manifesto' was such a book, as was 'Convergence Culture'. This year it appears we are blessed with two such reads - Clay Shirky's 'Cognitive Surplus', and this wonderful exploration of new (or re-emerging) forms of collaborative living.

The book is nicely structured and reads well, with an anecdotal style which clearly shows the huge amount of research that went into the project, drawing on an impressive range of case studies to make a powerful argument.

If the book has one failing it may be that, like so many 'business books', some people may overlook it as not for them. This would be a great pity, as the issues it deals with are critical for all of us - whether as inspiration for a collaborative dot com start up, or to help us navigated the increasing array of traded, swapped and shared products and services around us.

Buy it. Read it. Pass it on.
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9 of 10 people found the following review helpful
5.0 out of 5 stars The Future That Already Exists November 21, 2010
Format:Hardcover
This book provides a glimpse of the unevenly distributed future that already exists today. In other words, collaborative consumption is a phenomenon that will change the way we all live and work. This isn't just a technology-driven trend, although the Internet and ubiquitous computing are part of the picture. We're also in the early stages of a social transformation with respect to what people want. What's Mine Is Yours is filled with great examples, and the authors do a nice job of tying them together into an uplifting and important story. I highly recommend this book!
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4 of 5 people found the following review helpful
5.0 out of 5 stars Are you ready for the next big thing? December 7, 2010
Format:Hardcover|Verified Purchase
A new age of sharing and collaboration is upon us. Are you ready?

If not, you may find yourself left behind.

"What's Mine is Yours. The Rise of Collaborative Consumption" is an important new book by Rachel Botsman and Roo Rogers. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping.

Sites like Couchsurfing.com, which co-ordinates swaps of 'couch' accommodation for visitors and travelers has become the third most visited travel site in the world.

Car-sharing services like Zipcar saw their membership triple in 2009, and it is estimated that by 2015, 4.4 million people in North America and 5.5 million in Europe will belong to similar services.

People are realising that they don't have to own everything themselves, and that reaching out to others and sharing saves them money, makes them feel good and makes them new friends.

It meets a fundamental human need for connection and sharing.

Even mega consumer brands like Nike are shifting their brand focus and advertising away from products and towards building collaborative communities, investing in nonmedia social hubs like NikePlus, where runners around the world post runnning routes, map their runs, offer advice and encourage one another. It is estimated that Nike is spending 55 per cent less on traditional advertising and celebrity endorsements than it did ten years ago.

So why is this change occurring? Botsman and Roo cite a number of reasons, one of which is that it
feeds what sociologist Marilynn Brewer calls our 'social self', the part of us that seeks connection and belonging.

People have a need to connect.
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Most Recent Customer Reviews
5.0 out of 5 stars ... it's an old book now (from 2010) i really like it.
Even if it's an old book now (from 2010) i really like it.
Published 6 days ago by mourad zeggari
5.0 out of 5 stars Five Stars
5 star thank U
Published 2 months ago by Henry Bernard Spevak
5.0 out of 5 stars Inspiring, energising and well structured account of the Collaborative...
Rachel has done a great job of taking the reader on the journey of how modern consumerism has engulfed our lives and how Collaboration Systems can help to mitigate some of the... Read more
Published 4 months ago by Paul Harnisch
5.0 out of 5 stars Very interesting premise
This book has a very comprelling premise. It really captures and explains some recent phenomena in our culture. Read more
Published 4 months ago by Ellen S-tchakirides
5.0 out of 5 stars Awesome Book!
Awesome Book! Loving the details of the processes of innovative sharing companies! This book is very inspiring and sparks a desire to take collaborating to so many new levels. Read more
Published 4 months ago by Aubrey Loftus
4.0 out of 5 stars interesting meaningful
Worth reading, brings hope about a change to a sort of less is more kind of life style. Brings up a lot of examples of sharing.
Published 5 months ago by davs
4.0 out of 5 stars Collaborative Consumption
I purchased this book for two reasons the first was to identify how you can create a sustainable business and generate revenue. Read more
Published 5 months ago by SonnetJolt
5.0 out of 5 stars Collaborative Consumption creates powerful business models with social...
Every now and then a book comes along that opens my eyes to an important mega-trend that I have totally missed. Read more
Published 7 months ago by Anthony Loyd
5.0 out of 5 stars Great book!
Very interesting topic. the book is filled with facts and good examples. She has a TED talk you can see if you are not sure of buying it.
Published 7 months ago by Ileana Hernandez
5.0 out of 5 stars True insight in the future of consumption
The is changing, fast. The new connected world is accelerating ideas, causes and movements at speeds never seen before in the history of mankind. Read more
Published 12 months ago by Scott Bales
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