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What's Mine Is Yours: The Rise of Collaborative Consumption Hardcover – September 14, 2010


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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness (September 14, 2010)
  • Language: English
  • ISBN-10: 0061963542
  • ISBN-13: 978-0061963544
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #130,077 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” (—Publishers Weekly)

“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” (The Economist)

“This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business.” (Delta Sky)

“The latest buzzword and trend is defining how we do business in the new millennium” (Vogue Australia)

“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” (—Edwards Magazine Bookclub)

“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” (—Emergent by Design)

“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” (—Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.)

“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” (—Craig Newmark, founder of craigslist)

“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” (—Adam Gopnik, author of Paris to the Moon and Through the Children's Gate)

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” (—Steven Johnson, author of The Invention of Air and The Ghost Map)

“[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors’ optimism is infectious.” (The Australian)

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Customer Reviews

This book should be required reading for any economics class!
Curtis E. Rogers
The story telling helps you understand how businesses are being created to collaborate in today's worlds.
Garrett Marchesano
Very interesting topic. the book is filled with facts and good examples.
Ileana Hernandez

Most Helpful Customer Reviews

31 of 34 people found the following review helpful By Kare Anderson VINE VOICE on September 17, 2010
Format: Hardcover
One Saturday a friend who lives on Nob Hill in S.F. drove a zipcar over to visit me in Sausalito. He was eager to tell me about his trip to Istanbul, paid for by renting out his spare bedroom. Earlier that morning, via a freecycle posting, a stranger picked up some clay pots I'd set out by my garage so he could make a deck garden. Our apparently different actions are, in fact, part of a trend that Roos Rogers and Rachel Botsman dub collaborative consumption in their book, What's Mine is Yours.

Feeling pinched for money? Hate waste? Want to get to know more of your neighbors? These are just some of the reasons that might motivate you to discover fresh methods to save and to share that can also enrich your life - with others.

From bartering to exchanging, fixing, giving away, renting or more efficiently using what you have, this book is the most complete (and lively) resource I've found. You'll not only read about the better-known businesses and organizations that are tapping into "collaborative consumption" like zipcar and Meetup but many lesser-known groups and methods that you might join or reinvent to adapt to your situation or interest.

They write, "The collaboration at the heart of Collaborative Consumption may be local and face-to-face, or it may use the Internet to connect, combine, form groups, and find something or someone to create "many to many" peer-to-peer interactions. Simply put, people are sharing again with their community - be it an office, a neighborhood, an apartment building, a school, or a Facebook network. But the sharing and collaboration are happening in ways and at a scale never before possible, creating a culture and economy of What's Mine is Yours.
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12 of 14 people found the following review helpful By Brett Rolfe on September 16, 2010
Format: Hardcover
Ever now and then - not often - a book comes along that captures nascent trends that are going to effect us all before we know it, and lays those trends out with clarity and insight. 'The Cluetrain Manifesto' was such a book, as was 'Convergence Culture'. This year it appears we are blessed with two such reads - Clay Shirky's 'Cognitive Surplus', and this wonderful exploration of new (or re-emerging) forms of collaborative living.

The book is nicely structured and reads well, with an anecdotal style which clearly shows the huge amount of research that went into the project, drawing on an impressive range of case studies to make a powerful argument.

If the book has one failing it may be that, like so many 'business books', some people may overlook it as not for them. This would be a great pity, as the issues it deals with are critical for all of us - whether as inspiration for a collaborative dot com start up, or to help us navigated the increasing array of traded, swapped and shared products and services around us.

Buy it. Read it. Pass it on.
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9 of 10 people found the following review helpful By Peter Morville on November 21, 2010
Format: Hardcover
This book provides a glimpse of the unevenly distributed future that already exists today. In other words, collaborative consumption is a phenomenon that will change the way we all live and work. This isn't just a technology-driven trend, although the Internet and ubiquitous computing are part of the picture. We're also in the early stages of a social transformation with respect to what people want. What's Mine Is Yours is filled with great examples, and the authors do a nice job of tying them together into an uplifting and important story. I highly recommend this book!
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4 of 5 people found the following review helpful By Jill Ruchel on December 7, 2010
Format: Hardcover Verified Purchase
A new age of sharing and collaboration is upon us. Are you ready?

If not, you may find yourself left behind.

"What's Mine is Yours. The Rise of Collaborative Consumption" is an important new book by Rachel Botsman and Roo Rogers. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping.

Sites like Couchsurfing.com, which co-ordinates swaps of 'couch' accommodation for visitors and travelers has become the third most visited travel site in the world.

Car-sharing services like Zipcar saw their membership triple in 2009, and it is estimated that by 2015, 4.4 million people in North America and 5.5 million in Europe will belong to similar services.

People are realising that they don't have to own everything themselves, and that reaching out to others and sharing saves them money, makes them feel good and makes them new friends.

It meets a fundamental human need for connection and sharing.

Even mega consumer brands like Nike are shifting their brand focus and advertising away from products and towards building collaborative communities, investing in nonmedia social hubs like NikePlus, where runners around the world post runnning routes, map their runs, offer advice and encourage one another. It is estimated that Nike is spending 55 per cent less on traditional advertising and celebrity endorsements than it did ten years ago.

So why is this change occurring? Botsman and Roo cite a number of reasons, one of which is that it
feeds what sociologist Marilynn Brewer calls our 'social self', the part of us that seeks connection and belonging.

People have a need to connect.
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