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What's in a Name: Advertising and the Concept of Brands

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What's in a Name: Advertising and the Concept of Brands [Hardcover]

John Philip Jones (Author)

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	Amazon Price	New from	Used from
Hardcover	$98.95	--	--
Hardcover, June 1986	--	--	--
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Paperback	$26.24	--	--

Product Details

Hardcover: 320 pages
Publisher: Jossey-Bass Inc Pub (June 1986)
Language: English
ISBN-10: 0669111422
ISBN-13: 978-0669111422
Product Dimensions: 9 x 6 x 1 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #7,706,227 in Books (See Top 100 in Books)

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