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What's Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You Want [Hardcover]

Tamara J. Erickson
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

December 21, 2009
You're a member of Generation X-the 30-to-44 age cohort. And you've drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you're sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y's (with their relentless confidence and demands for attention).

You're stuck in the middle-of your life and between two huge generations that dote on each other.

But you can move forward in your career. In What's Next, Gen X? Tamara Erickson shows how. She explains the forces affecting attitudes and behaviors in each generation-Boomer, X, and Y-so you can start relating more productively with bosses, peers, and employees.

Erickson then assesses Gen X's progress in life so far and analyzes the implications of organizational and technological changes for your professional future. She lays out a powerful framework for shaping a satisfying, meaningful career, revealing how to:

-Identify work that matches what you care most about

-Succeed in a corporate career or an entrepreneurial venture

-Spot and seize newly emerging professional opportunities

-Use your unique capabilities to become an effective leader

Provocative and engaging, What's Next, Gen X? helps you break free from the middle and chart a fulfilling course for the years ahead.

Frequently Bought Together

What's Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You Want + Plugged In: The Generation Y Guide to Thriving at Work
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Editorial Reviews

About the Author

Tamara Erickson is a McKinsey Award-winning author; widely respected expert on organizations, innovation, and the impact of changing demographics on the workforce; and President of the nGenera Innovation Network.

Product Details

  • Hardcover: 224 pages
  • Publisher: Harvard Business Review Press (December 21, 2009)
  • Language: English
  • ISBN-10: 1422120643
  • ISBN-13: 978-1422120644
  • Product Dimensions: 6.3 x 0.9 x 9.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #757,945 in Books (See Top 100 in Books)

More About the Author

Tamara J. Erickson is a McKinsey Award-winning author and widely respected expert on collaboration and innovation - on building talent and enhancing productivity - and on the nature of work in the intelligent economy. She was recently named one of the 50 most influential living management thinkers in the world by Thinkers 50, a biennial guide created by Dearlove and Crainer and published in The (London) Times. Her work is based on extensive research on the changing workforce and employee values and, most recently, on how successful organizations innovate through collaboration. Tammy has authored or co-authored numerous Harvard Business Review articles, including "It's Time to Retire Retirement," winner of the McKinsey Award, an MIT Sloan Management Review article, and the book Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent. She recently completed a trilogy of books on how individuals in specific generations can excel in today's workplace. Retire Retirement: Career Strategies for the Boomer Generation, What's Next, Gen X? Keeping Up, Moving Ahead and Getting the Career You Want and Plugged In: The Generation Y Guide to Thriving at Work. Her blog "Across the Ages" is featured weekly on HBSP Online (http://discussionleader.hbsp.com/erickson/). Tammy and her husband live on a "play farm" in Massachusetts.

Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars I'm a Gen X'er May 20, 2011
Format:Hardcover|Amazon Verified Purchase
This book really resonated with me. I'm a Gen X'er feeling 'stuck' at a mid-career point and now I understand why. I agree that generations are formed by their common experiences during formative teen and early-20 years. This book not only explained what and why my generation is experiencing but now I also understand the Boomers and Gen Y/Millenials better too.

The author offers great advice for what to do next to capitalize on Gen X strengths and respond to changes in business, management and globalization including some very practical steps that I plan to use as I start my next job...and plan for my next career.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Gen X -- Your Time Has Come! June 13, 2010
Format:Hardcover
Erickson does a superb job of explaining how Gen Xers can "keep up, move ahead, and get the career you want." This latest in the triology of her generational career books, first defines the unique qualities of Gen X and recaps how they contrast with Gen Y and the Boomers. With that as a back drop, you can gain practical insight how you can find your passion, establish your priorties, take advantage of the changing workplace, decide whether you want to leverage your position internally or pursue external options, and become the leader you have waited to become, given the prevailing presence of boomers in leadership roles. This is an encouraging look at what is next for your generation -- all you need to do is evaluate your next steps and move on to the career you desire.

Sheryl Dawson
COO, Total Career Success, Inc.
Co-Author Job Search: The Total System (3rd Ed)
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12 of 24 people found the following review helpful
1.0 out of 5 stars Who is this for? August 24, 2010
Format:Hardcover
Tammy, you've larded this book with quotes from your target market, but it doesn't give the sense that you understand what people have told you.

First...this has the sound of a book written by a particular class in the northeast and select parts of California. But to an extent greater than what you knew growing up, various parts of the country were invisible to each other in the decades you're discussing. The 1970s-90s were very different for people in different parts of the country, and, what's more, we didn't know it. There was no "Roger & Me" in other parts of the Midwest. There was no "Bright Lights, Big City" in the devastated farm economies of the 1980s. There was no "Less than Zero" nihilism-lite in New England. Greed was de rigueur in certain areas, but power was the signature of evil and patriarchal oppression in the progressive North. (Remember, there was no widespread NPR till the mid-90s to tell the East Coast such places existed.) And Coupland...I don't know, maybe it resonates with young Xers, but I don't know anyone over the age of, say, 35 who finds it interesting. The child of 1965 and the child of 1979 grew up in very different worlds.

Second, we really don't need the kid next door to tell us who we are and what we lived through. Nor do we need to be told, at this late date, how to manage Boomers. We've been working with and for them and teaching them for decades, and many of us have older-Boomer parents or younger-Boomer siblings. As for telling us how to manage you...hey, I got news. You know this perma-recession thing? If we're in hiring positions now, we can find qualified people who don't need to have the job made fulfilling and interesting for them, don't need lots of contact, aren't high-maintenance, and will respect the fact that the company does not exist primarily for their personal and career growth. A lot of Gen-Y kids fit the bill. They're ones who'll get the jobs. The ones waiting for someone to chart an attractive career path for them will wonder why they've got no luck.

Third, I'm not sure you appreciate the extent to which unavoidable economic realities will blur these generational distinctions. You guys are going to have no choice but to become more self-directed and entrepreneurial. Your Boomer parents are going to continue to try to help you out, but the fact is that they can't afford their own retirements and won't be able to keep their jobs, and they're quickly finding out that the money is simply not there for their promised pensions, medical care, social security. They've also, if they weren't smart, mortgaged themselves to the hilt to send you to school. So you're going to have to get out there and fight, and you may wind up being their main supports, psychological and financial. (A lot of them, I think, will get to the psychological reality ahead of you. Their parents tended to be thrifty, and they remember how to worry about money. I think quite a lot of them will snap to when the reality's unavoidable, and you guys will wonder where these Depression-era strangers came from. It's just your grandparents' teaching, that's all.)(This is my hopeful prediction, by the way. I'm cringing in advance of a fifteen-year Boomer's lament/journey-of-self-discovery about the lost golden 30-year retirement to which they were entitled.)

Fourth, by and large, the helicopters are your parents, not us. We tend to think they've damaged you by this behavior and left you seriously unprepared for what's going on now, and what's likely to be for the next decade, and we're aghast at both the way they still try to do your thinking for you and the amount of money they've let you borrow for college. And by how many of them have signed their retirements away to send you, too.

Speaking of which....You and your college-grad cohort will have known parents who were ever-ready to write a check and sign a charge slip or student loan papers for you. However, by and large, they've managed their finances appallingly. I mean shockingly. This retirement debacle? It wasn't necessary, but it was fuelled by Boomer hope and optimism. In my 40s now, I hear my 50- and 60-something friends, who've worked professional, dual-income lives for decades, tell stories of financial ruin. To an Xer who learned thrift early, their fears seem totally overblown -- they still have many healthy years, they make good incomes. However, they are certainly vulnerable to layoff, and they really have no sense of scale when it comes to spending. They won't want to lean on you, but they won't have anyone else to lean on. You and they will have to learn thrift together or reality will not be kind.

I would suggest you start talking with them now about their retirements, how they're going to take care of themselves, what they will do when Social Security and their pensions don't pay out as expected. (They won't.) And talking about delaying retirement. These are conversations they'll want desperately to avoid, in part because the discussion has to do with aging, loss of beauty and vitality, loss of dreams. But since you will ultimately be responsible for them, and many of them will go leaping into retirement and then find they're financially unprepared, you guys really need to have these discussions. This'll be a little difficult for you, too, because your impulse will be to think, "We'll get through it, something always comes up." And that's no longer the reality. "Something came up" before because we were borrowing like mad, but that's stopping now. You'll also have children, and the expense of kids, in terms of time, energy, and money, is something that most of you don't yet know about; you may wind up assuming you've got much more to give your parents than you do. In time, of course, that will be corrected too.

Finally...I have to confess some amusement. The underlying feeling I get from the book is, "Hey! Here's how to make yourselves easier for us to work with, because we love ya, well not really, but you're like really challenging to deal with. You'll so miss out if you can't turn that frown upside down!" Ah, Gen Y. I dunno, man. I'm not worried. We were made for decline and economic hardship. The future's so crap, I gotta wear shades.

** and yeah. Again. Keep the copyright in mind.
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