From Publishers Weekly
In 2007, high school science teacher Craven posted a ten-minute video, The Most Terrifying Video You'll Ever See, , predicting dire consequences without strong measures to stop global warming. That video attracted millions of viewers; his focus now is not "what" to think about global warming, but "how." Using clear language and charts, Craven sketches not just the cost/benefit analysis of over-reacting and failing to act, but the fundamentals of sound science. Training readers to evaluate competing arguments, he points to a number of expert sources for reliable information (American Association for the Advancement of Science and the National Academy of Sciences, National Security Agency, leading climate scientists like James Hansen). Take a measured look at the skeptics (from the Cato Institute, the Heritage Foundation, etc.), he finds that the risk of global climate destabilization outweighs the supposedly prohibitive costs ("devastating economic consequences") of implementing environmental protection measures. Craven's popular style might be better suited to the classroom-cutesy graphics, groan-worthy section heads like "Dude, Where's My Science?"-but science and ecology novices will find his approach welcome and enlightening.
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"Greg Craven has written a brilliant and unique work on global warming. His innovative and intelligent approach to this controversial issue is superbly crafted. It is an important book that is a must read for those who care about our planet and future generations."
-General Anthony C. Zinni USMC (Retired)
"This book trumps most of our accounts of the global warming crisis, partly for its good humor and straightforward logic, and partly because the author has actually figured out what actions make sense. Changing your lightbulb will help a little, but changing the political debate will help enormously-and this book will get you started down that path."
-Bill McKibben, author The End of Nature
"The worst thing that could happen is that you don't read this book! Greg Craven has written a valuable primer on the global warming debate."
-Gregg Easterbrook, author, Sonic Boom
"This is a tremendous book and well worth anyone's time to read. It very clearly and concisely covers all the important points not only about the climate change situation in our moment, but how we think and decide about important issues. Anyone who enjoyed Craven's YouTube triumph "The Most Terrifying Video You'll Ever See" will enjoy unpacking that experience in this book, and for people running into Craven for the first time, you're in for a treat-he is funny as well as well as exceptionally clear, and wise."
-Kim Stanley Robinson, the Hugo and Nebula Award-winning author of The Mars trilogy and Science in the Capital