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What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth Paperback – January 4, 2012


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What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth + What's Your Green Goldfish?: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture
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Product Details

  • Paperback: 208 pages
  • Publisher: 9 INCH Marketing (January 4, 2012)
  • Language: English
  • ISBN-10: 0984983805
  • ISBN-13: 978-0984983803
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #354,860 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Stan Phelps is an Experience Architect at 9 INCH marketing. He believes the longest and hardest nine inches in marketing is the distance between the brain and the heart of a customer. He’s committed to exploring the concept of marketing lagniappe. What’s Your Purple Goldfish? is the first book in a trilogy on the subject.

Stan received a BS in marketing from Marist College and a JD/MBA from Villanova University. He lives in Cary, NC with his wife Jennifer, their two boys Thomas & James and a Glen of Imaal Terrier named MacMurphy.


More About the Author

Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy Events.

Now he is a Managing Director of 9 INCH MARKETING, an organization that inspires leaders to think differently about marketing. Founded in 2012, 9 INCH helps businesses become talkable by design. Implementing programs that drive differentiation, reinforce culture, increase retention and promote positive word of mouth.

Stan, his wife Jennifer and two boys Thomas and James live in the heart of the triangle in Cary, North Carolina.

Customer Reviews

4.9 out of 5 stars
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I highly recommend this book and really enjoy Stan's writing style.
Dr. Jeff
This book gives great advice on how to treat customers to make sure they are guaranteed to come back.
Eric Scott Rose
I've also heard Stan Phelps speak and I look forward to reading the book.
Dennis Farber

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Dr. Jeff on September 26, 2013
Format: Kindle Edition
As a doctor it is extremely important in my office that our patients have an unforgettable experience! In this age of most offices only spending 2-3 minutes with a patient, I'm always looking for ways to improve their experience. I really enjoyed Stan Phelps book and found it full of examples on how I can improve. I highly recommend this book and really enjoy Stan's writing style.
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6 of 7 people found the following review helpful By Deb Reed on September 3, 2012
Format: Kindle Edition
When I first saw this book I thought it was a ripoff of Seth Godin's Purple Cow. I picked it up as a Kindle freebie and was prepared to dislike it. A lot.

Once I started reading, however, I realized that the author was not in fact ripping off Godin, but paying tribute to the purple cow concept and at the same time using the similarity to make his point.

I know of no business that doesn't depend on word of mouth and a steady stream of new customers. Any business meeting these two criteria will benefit from learning and using the Purple Goldfish principle.
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3 of 3 people found the following review helpful By Kristi Fitzsimmons on January 24, 2014
Format: Kindle Edition
This book really reinforces things we already know. Having great examples really helps get the wheels turning. Adding this to our office book club. Can't wait for the team to read it and begin our quest for our own purple goldfish.
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5 of 6 people found the following review helpful By Denise on January 13, 2012
Format: Kindle Edition Verified Purchase
By chance, I found Stan's 1001 Purple Goldfish on twitter as he was collecting them. One was about the Five Guys restaurants, how they gave their customers a little extra. He and their little extra is why in went to eat there... What was written was spot on; his book is too! Business owners should read to improve their customer service, give the little extra that counts for a big extra!
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4 of 5 people found the following review helpful By H. Winston Faircloth Jr. on January 11, 2012
Format: Kindle Edition Verified Purchase
Stan Phelps has spent the last 27 months gathering 1,001 customer service stories about companies and organizations who provide unexpected customer benefits. Through this process, he has discovered many themes which are applicable to organizations large and small. Your will feel inspired to practically improve your customer service efforts after reading this book.
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1 of 1 people found the following review helpful By REMP on June 19, 2014
Format: Kindle Edition Verified Purchase
Before i read this book, i had not yet completely understood what customers wanted. I have had a mentor who has always given me advice on being the best business man. However, it was until i read this book that i changed my way of looking at things. This is only one of the few books that have kept me interested. Most definitely a must have book.
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1 of 1 people found the following review helpful By Amazon Customer on December 18, 2013
Format: Kindle Edition Verified Purchase
Incredible book from the marketing maven Stan Phelps. I'm only half way through it but I'm already completely obsessed. :)
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1 of 1 people found the following review helpful By Jim Ellis on November 10, 2013
Format: Kindle Edition Verified Purchase
The new customer experience bible for business owners. No matter the size of your organization, this book is thoughtful and relevant. From 10,000 feet, my biggest take away was that nobody meets customer expectations. You either exceed them or you don't. The rest of the book contains gazillions of incredible nuggets and anecdotes to improve any business right now.
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