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What's Your Story?: Using Stories to Ignite Performance and Be More Successful Paperback – September 1, 2006


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Product Details

  • Paperback: 240 pages
  • Publisher: Kaplan Business; Original edition (September 1, 2006)
  • Language: English
  • ISBN-10: 1419535560
  • ISBN-13: 978-1419535567
  • Product Dimensions: 9.1 x 7.4 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #359,448 in Books (See Top 100 in Books)

More About the Author

Craig Wortmann is the CEO & Founder of Sales Engine, a firm that helps companies build and tune their sales engines. He is also a professor at University of Chicago's Booth School of Business.

Customer Reviews

4.8 out of 5 stars
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See all 15 customer reviews
Story telling is a critical element in leaderdship today.
Brian McNamara
I received the book quickly, it was in really great shape & I'm very pleased with the order.
Jessica Franklin
This is a great book about a simple concept - which is why it so valuable!
Create Value

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Donald N. Sandel on April 20, 2007
Format: Paperback
As with many epiphanies in life, this one had to be delivered by, of all things, a book about how stories "ignite performance." I never paid much attention to my use of stories or their power until I read Craig Wortmann's book. Like a new car owner who spots their recent choice EVERYWHERE, I am now gratefully aware of stories and their powerful role in our lives and work performance. I have even a few times chuckled aloud as I witness a story capture an audience or even as I begin one to a few listeners. But more importantly, Craig was spot-on with his thesis that "we become more aware of our stories, and that we embed our stories in our communications, because this is a great way to...manage our information and increase our performance."

Craig makes his argument carefully, taking the reader by the hand. He takes his time stating the problem, and then turns on the overhead light for us just when we need it: the answer to all those bits and bullets and cacophony in our busy lives is...the story. That's right, what has warmed us and kept us safe since childhood is the key communication element in our adult world! Like all great leaders, Craig also models the behavior he is recommending; "What's Your Story" is awash in steady argument, clear communication and story-after-anecdote-after-story. This is a great read for anyone looking for that communication elixir or that missing leadership piece. Great work, Mr. Wortmann. Now you have one more story to tell!
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4 of 4 people found the following review helpful By Brian McNamara on December 7, 2006
Format: Paperback
This is a great business book - entertaining and educational!! Story telling is a critical element in leaderdship today. With this book, you have everything you need to begin leveraging story telling and make it part of your leadership tool box.
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3 of 3 people found the following review helpful By Robert R. Basow on February 25, 2007
Format: Paperback
We teach what we know and have learned through many life-lessons. But unfortunately, our "words of wisdom" may translate as "war stories" in the retelling. "What's Your Story?" helps keep that from happening. This book helps you frame your experience as stories that can mean as much to your audience as they do to you. Wortmann follows his own formula of teaching by example, using vivid vignettes to dramatize key points. It's great "airplane reading" when you're on your way to make a speech. Keep a pen handy because you'll think of things you'll want to do differently.
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3 of 3 people found the following review helpful By Christine Gilmore on December 8, 2006
Format: Paperback
What's Your Story is an excellent book about a leadership skill that many don't think of. In reading the book and the stories within the book it reminds you of real life examples where storytelling would have saved the day. Great tools to help you build your own stories and become a better leader. I would highly recommend!
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2 of 2 people found the following review helpful By Jocelyn R. Davis on December 22, 2006
Format: Paperback
I really enjoyed What's Your Story and found it useful. Much has been written about storytelling in the business literature lately, but Craig Wortmann actually practices what he preaches by including a multitude of great stories in this book that illustrate the key concepts. (I've happily used a number of them already in various training sessions and speeches.) He also includes a lot of practical tools and tips. The book is easy to pick up and put down. I recommend it for anyone who wants to understand the art and uses of stories in business.
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2 of 2 people found the following review helpful By H. F. Torres on October 4, 2006
Format: Paperback
I'm only one chapter into it, but already I'm reaching for my highlighter, tabbing the page corners, and thinking of people I need to send this book to. The abundance of quotations and (of course) stories makes it a fun read that sparks ideas. Craig Wortmann has a keen understanding of the what's missing - and what's needed -- in organizations today. Highly recommended!
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1 of 1 people found the following review helpful By JT on January 4, 2009
Format: Paperback
I loved this book! Generally, I find business theory and modeling books to be dry, boring, and -- let's face it -- pretty dumb. But Craig Wortmann's book is like a breath of fresh air.

Wortmann's concept makes practical sense: use storytelling to not only motivate your audience, but to encapsulate your business mission. His writing style is energetic and engaging; Wortmann's voice comes right through. The book is full of advice for myriad situations encountered in the business world, and frankly, it spills over into all sorts of other opportunities as well, from nonprofit, volunteer work to networking to personal situations.

Highly recommended, not just for C-levels but anyone who needs a new outlook on their working world. A fast read, you'll come out of this with new ideas, some laughs, and refreshed motivation to go back to work.
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1 of 1 people found the following review helpful By Paul Andrew Smith on October 29, 2012
Format: Paperback Verified Purchase
There have been over two-dozen widely published books on business storytelling in the last twenty years. I've read them all, and this is one of the best. Most cover and recover the same or similar ideas. Craig Wortmann offers some refreshingly unique tools to save (the Win book) and recall (the story matrix) exactly the right story at the right time. And he offers a simple yet insightful method to determine when you should tell stories (high-stakes communication) versus traditional communication methods. If all you want is to be convinced why you should be telling more stories, buy one of the other 19 books. But if you want to actually to find, develop, and USE more stories in your work, this is one you need.
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