- Paperback: 240 pages
- Publisher: Kaplan Business; Original edition (September 1, 2006)
- Language: English
- ISBN-10: 1419535560
- ISBN-13: 978-1419535567
- Product Dimensions: 7.2 x 0.5 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 4.8 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #462,693 in Books (See Top 100 in Books)
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What's Your Story?: Using Stories to Ignite Performance and Be More Successful Paperback – September 1, 2006
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More About the Author
Top Customer Reviews
Craig makes his argument carefully, taking the reader by the hand. He takes his time stating the problem, and then turns on the overhead light for us just when we need it: the answer to all those bits and bullets and cacophony in our busy lives is...the story. That's right, what has warmed us and kept us safe since childhood is the key communication element in our adult world! Like all great leaders, Craig also models the behavior he is recommending; "What's Your Story" is awash in steady argument, clear communication and story-after-anecdote-after-story. This is a great read for anyone looking for that communication elixir or that missing leadership piece. Great work, Mr. Wortmann. Now you have one more story to tell!
Wortmann's concept makes practical sense: use storytelling to not only motivate your audience, but to encapsulate your business mission. His writing style is energetic and engaging; Wortmann's voice comes right through. The book is full of advice for myriad situations encountered in the business world, and frankly, it spills over into all sorts of other opportunities as well, from nonprofit, volunteer work to networking to personal situations.
Highly recommended, not just for C-levels but anyone who needs a new outlook on their working world. A fast read, you'll come out of this with new ideas, some laughs, and refreshed motivation to go back to work.
Most Recent Customer Reviews
Very educational and insightful. This book first presents the problem that people in today's world are often so bombarded with noise of all types that they become less receptive to... Read morePublished 2 months ago by Sean Liu
I was supremely disappointed by this book. A book about how communication should be interesting, should be... interesting. Read morePublished on November 13, 2012 by Ray
There have been over two-dozen widely published books on business storytelling in the last twenty years. I've read them all, and this is one of the best. Read morePublished on October 29, 2012 by Paul Andrew Smith
I decided to pick up this book after attending one of Craig's classes, Entrepreneurial Selling, at University of Chicago Booth. Read morePublished on October 3, 2012 by Andy Rebhun
I received the book quickly, it was in really great shape & I'm very pleased with the order. Definitely would order from this user again!Published on September 28, 2009 by Jessica Franklin
This is a great book about a simple concept - which is why it so valuable! Stories provide context that help us all learn. Read morePublished on March 1, 2007 by Create Value
As a new business owner, I found the book to be very helpful. As we grow, I've used Craig's techniques to to develop a unique story that will establish our identity.Published on January 22, 2007 by julie