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Very educational and insightful. This book first presents the problem that people in today's world are often so bombarded with noise of all types that they become less receptive to... Read morePublished 14 days ago by Sean Liu
I was supremely disappointed by this book. A book about how communication should be interesting, should be... interesting. Read morePublished on November 13, 2012 by Ray
There have been over two-dozen widely published books on business storytelling in the last twenty years. I've read them all, and this is one of the best. Read morePublished on October 29, 2012 by Paul Andrew Smith
I decided to pick up this book after attending one of Craig's classes, Entrepreneurial Selling, at University of Chicago Booth. Read morePublished on October 3, 2012 by Andy Rebhun
I received the book quickly, it was in really great shape & I'm very pleased with the order. Definitely would order from this user again!Published on September 28, 2009 by Jessica Franklin
This is a great book about a simple concept - which is why it so valuable! Stories provide context that help us all learn. Read morePublished on March 1, 2007 by Create Value
As a new business owner, I found the book to be very helpful. As we grow, I've used Craig's techniques to to develop a unique story that will establish our identity.Published on January 22, 2007 by julie