Wheels Up: Airline Business Plan Development [Paperback]

John G. Wensveen (Author)

Book Description

ISBN-10: 0534393543 | ISBN-13: 978-0534393540 | Publication Date: January 8, 2004 | Edition: 1

WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT is the first text that teaches the fundamentals of strategic business planning as they apply to the airline industry. Dr. John Wensveen - an international consultant and Assistant Professor of Airline Management at Embry-Riddle Aeronautical University - focuses on issues of particular concern to airline professionals. Flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision are just a few of the recurring themes he addresses. In addition, the reader is encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure, to name a few) while learning the process of creating a successful business plan. Written to be accessible to executives, graduates, and undergraduates, Wensveen's text will be of interest to aviation enthusiasts as well as professionals in the field.

Editorial Reviews

About the Author

Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida instructing airline management and airline operations courses at the undergraduate, graduate and executive levels. He is also a faculty member of the International Air Transport Association (IATA). Dr. Wensveen is an expert in airline management and concentrates on the development of business and strategic plans for air carriers of all types and sizes ranging from low-cost passenger airlines to air cargo carriers. His professional interests include: new-entrant low-cost airlines; airline operations; aircraft fleet development; route networks; strategic cost-cutting measures; development of in-flight services; airline mergers and acquisitions; airline safety and security; airline marketing; corporate affairs; corporate aviation; and air cargo. Dr. Wensveen publishes frequently in major aviation publications and is an aviation analyst for the media often seen on major television networks and quoted in major newspapers and magazines around the world. He is co-author of a leading aviation textbook entitled AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, Fifth Edition. Dr. Wensveen is the original founder of Orange Airways, LLC, a scheduled-charter airline expecting to launch operations in the near future. Dr. Wensveen also has a media background and had his own European based radio show for three years. Dr. Wensveen has his own aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development (course and seminar development as well as English language training for aviation).

Product Details

• Paperback: 218 pages
• Publisher: Brooks Cole; 1 edition (January 8, 2004)
• Language: English
• ISBN-10: 0534393543
• ISBN-13: 978-0534393540
• Product Dimensions: 9.2 x 7.4 x 0.5 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,494,048 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

15 of 19 people found the following review helpful:

5.0 out of 5 stars First book ever written on this subject and well needed, March 13, 2004

By A Customer

This review is from: Wheels Up: Airline Business Plan Development (Paperback)

This is the world's first book ever written on airline business pland development. The author outlines the true "elements" of an airline business plan versus the generic business plan. Anyone interested in starting a big or small company, airline or otherwise, must have this book. Every airline, airport, air cargo operator, consultant, entrepreneur, investor, and enthusiast must have this reference on hand. Excellent work!

4 of 4 people found the following review helpful:

2.0 out of 5 stars Good Handbook, December 12, 2008

By 

Kirsty D (Trinidad and Tobago) - See all my reviews

Amazon Verified Purchase

This review is from: Wheels Up: Airline Business Plan Development (Paperback)

This book is exactly what it says, an easy to understand, step-by-step guide to developing an airline business plan.
I was required to buy this book as a text for an airline marketing course, it is a lot less effective a tool for a student - I would say spend the extra and get "Air Transportation" which has the same general concepts in depth and is a better reference tool. Don't purchase both unless you have money to waste.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Unique and Enlightening, May 11, 2007

By 

Elijah Chingosho "Dr Elijah Chingosho" (Nairobi, Kenya) - See all my reviews
(REAL NAME)   

This review is from: Wheels Up: Airline Business Plan Development (Paperback)

I work in the airline business and was delighted to find a book that focuses on the fundamentals of airline strategic business plan development. The book captures the unique elements of airline business including the airline business environment, schedule, network and fleet planning, cost management and reduction and airline business models.

The book is well written in an easy to follow and understand format that should make it accessible to the various stakeholders of the air transport business. This is a must read book for all managers in airlines.