When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising [Hardcover]

Lawrence Dobrow (Author)

Product Details

• Hardcover: 205 pages
• Publisher: Wh Smith Pub (October 1984)
• Language: English
• ISBN-10: 0914919008
• ISBN-13: 978-0914919001
• Product Dimensions: 12.2 x 9.3 x 0.9 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #902,398 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars This book should be reissued., November 20, 2007

By 

T. Hamilton (Ottawa, Canada) - See all my reviews
(REAL NAME)   

This review is from: When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising (Hardcover)

Why this book isn't back on production and a requirement for any advertising related classes is beyond me.

This is an amazing book that highlights the creative revolution and the guys who started it.

The images are large and easy to see and show people with some useful information also... Just, wow.

2 of 3 people found the following review helpful:

5.0 out of 5 stars The best history of the creative revolution, March 22, 2000

By 

[e-mail] (Raleigh, NC) - See all my reviews

This review is from: When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising (Hardcover)

In the sixties and seventies, Doyle Dane Bernbach was the toast of New York advertising, revolutionizing the look, style, and standards of creative work. This is the best book about that golden period, and one of the better books about advertising, period.

I sincerely wish someone would reprint this work. It should be required reading for every advertising student - and every brand manager, for that matter.

5.0 out of 5 stars I Love This Book!, April 13, 2011

By 

Tiger "SamFan" - See all my reviews

Amazon Verified Purchase

This review is from: When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising (Hardcover)

I used to have a copy of this book about 20 years ago. I bought the book and just looked at the creative ads inside. Then I gave it to my nephew and was regret that I did not read the book word by word. I eventually ordered it again, about one month earlier, and is now reading it and I am totally inspired by the author's insightful review of the Creative Revolution in the 60s.

Now that the author has passed away, and basically I must say he has left this world with a legacy of writing a great book on the heydays of advertising--1960s!

I think this book is as important as "Scientific Advertising", "Ogilvy on Advertising" or the like...