This must be the first and most comprehensive collection of Schrafft's memorabilia to date. Joan Slomanson has collected quotes, recipes, images and memories from a varied list of celebrities, former customers and employees of the many Schrafft's that were on the east coast until the mid-seventies. It's surprising that there are not more photos of the Schrafft's 'stores' that dotted the streets of NY,Boston etc, ecspecially the interiors. This book is a sweet valentine to another era that should appeal to the anyone interested in food and a genteel lifestyle.
Page 147.... I stopped and stared at that picture of Schrafft's Fordham Road "Bread" window (I believe the opposite window had Peanut Brittle in it) the same way I would physically stop and eat it all in with my eyes, back in the 1950's, when I was growing up in the Bronx.
Mom Sylvia LOVED their Shadow layer cake and their WONDERFUL coffee -- We would eat there at least once a week (amazing, since our income level was not even considered middle class, back then) -- Mom would bring us kiddies there -- right after church on Saturday (Our Lady of Mt Carmel) OR right after another one of thse agonizing shopping trips to Alexander's ("Ma!! Hurry Up!! ..... Ma!!!They don't even have a TOY department here!!!!")
Schrafft's was truly a hallowed place. Their food was exceptional. Their ice cream was out of this world. I remember many times going in for Breakfast with Mom Sylvia and Sis, and asking Bill (the handsome guy who worked the counter at Fordham Road) "What's the Cake of the Day?!" And he would smile, call down the dumbwaiter and in seconds, a thoroughly confused bakery attendant ("They want WHAT for breakfast?!") would slide a layer cake into the dumbwaiter's gleaming, waiting tray, and the morning's first layer cake would appear, gliding up from the bakery below - and Ma, Sis and I would have cake for breakfast.
As the book makes quite clear -- Schrafft's cakes were glorious -- nectar and ambrosia -- and the best cake of them all was their Shadow Layer Cake -- oh I WISH you had put that recipe in this book!! -- (Or if it IS there then I haven't found it yet).Read more ›
Lavishly illustrated throughout, "When Everybody Ate At Schrafft's" by Joan Kanel Slomanson is a compilation of memories, pictures, and recipes from a very special New York City based restaurant empire that grew to more than fifty establishments popular with celebrities, businessmen, and the public at large. Slomanson writes with a special expertise as a former advertising agency creative director and a friend of Schrafft's founder Frank G. Shattuck's grandson who provides files filled with exclusive information on Schrafft's -- including hundreds of previous unavailable recipes. "When Everybody Ate At Schrafft's" also includes maps of all the Schrafft's locations, including more than 50 in New York City, and the many motor inns that stretched along I-95 from New England to Florida. A welcome addition to any personal or community library cookbook collection for the recipes alone, "When Everybody Ate At Schrafft's" will also have a very special appeal for anyone who has ever dined at a Schrafft's and would appreciate the nostalgic pictures capturing the look and feel of a unique era in American restaurant history.
Tuna sandwich on toasted cheese bread, hot fudge over vanilla ice cream (and the agony of deciding whether I should choose hot butterscotch), out on a teenage date with my Irish boyfriend. Schrafft's has special memories for so many of us. I discovered this when I presented several friends with the wonderful Christmas gift of "When Everybody Ate at Schrafft's." Everybody loves to receive this treasure.
My mother was the recipient of this gift and she worked in Schraft's in the 40's. She loved the book and it brought back a lot of memories and even taught her a few things she didn't know - a real task with my mother.
She recommended it for anyone who worked or ate there.