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The "giants" which Kanter examines in this book include Kodak, IBM, AT&T and CBS. I find it interesting that Louis Gerstner chose for the title of his recently published memoirs Who Says That Elephants Can't Dance? As he explains, IBM's culture rather than its strategy proved to be his greatest challenge when struggling to save that once great company. This is precisely what Kanter has in mind when suggesting that "Whereas bureaucratic management is inherently preservation-seeking, entrepreneurial management is inherently opportunity-seeking." She goes on to explain that "The major concern of bureaucracy is to administer a known routine uniformly, guided by past experiences, whereas the major concern of an entrepreneurial organization is to exploit opportunity wherever it occurs and however it can be done, regardless of what the organization has done in the past. The post-entrepreneurial organization brings entrepreneurial principles to the established corporation."
Kanter explains how even the largest of corporate "giants" can use the "The 4 Fs" (i.e. being focused, fast, friendly, and flexible) to "dance": replacing their bureaucratic culture with a post-entrepreneurial organization. As is also true of every book she wrote before and has written since this one, this volume offers that rare combination of eloquence, practicality, passion, and most important of all, compelling and enduring relevance. Obviously it will be of great value to decision makers throughout larger organizations but I also highly recommend it to owners/CEOs of smaller companies as well as to those who have recently embarked on a business career and are in need of guidance as they develop their leadership and management skills.
Those organizations (regardless of size or nature) which reject or ignore "The 4 Fs" seem certain to encounter a fifth: Failure.
Here is an excerpt from the book:
Today's corporate balancing act requires a different style from, a style better suited to playing in the corporate Olympics. Our new heroic model should be the athlete who can manage the amazing feat of doing more with less, who can juggle the need to both conserve resources and pursue growth opportunities. They need to be Focused, Fast, Friendly and Flexible.
A lot of great ideas that can be utilitized today.
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