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When Lean Enterprises Collide: Competing Through Confrontation
 
 
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When Lean Enterprises Collide: Competing Through Confrontation [Hardcover]

Robin Cooper (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

September 1, 1995
"When Lean Enterprises Collide" presents a new theory of competition for manufacturers racing to create the most innovative product at the lowest prices. The author shows that the key to success in this environment is the integrative management of cost, quality, and functionality. Robin Cooper describes eight innovative and aggressive cost management techniques, including target costing and value engineering.

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About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Product Details

  • Hardcover: 379 pages
  • Publisher: Harvard Business Review Press (September 1, 1995)
  • Language: English
  • ISBN-10: 0875845401
  • ISBN-13: 978-0875845401
  • Product Dimensions: 9.5 x 6.4 x 1.3 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,594,445 in Books (See Top 100 in Books)

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9 of 9 people found the following review helpful:
5.0 out of 5 stars Why Japan Inc doesn't let accountants rule marketing, October 23, 1997
This review is from: When Lean Enterprises Collide: Competing Through Confrontation (Hardcover)
The book is fascinating for its insights on target costing in addition to the better known Japanese working concepts of target quality and time to market in developing next generation products. It is suggested that everyone in the business team should vision what mix of quality features, price, and in-market date will be competitive, and then target these aims relentlessly. Processes must be tailored to fit them, and innovation priorities are defined by these goals. So target costing, for example, becomes the whole development team's job. Meanwhile accounting (and other performance) measures are seen as a distraction - open a separate book on them as a formality if necessary - but don't let them get in the way of the lean marketing learning organisation. The one disappointment of this book is that the twenty or so case studies of Japanese companies on which it is based are not included in it. For the full story, you will have to buy each Harvard case study. If you would like to discuss this book or how it impacts western measurement notions, eg te Balanced Scorecard, e-mail Chris Macrae at wcbn007@easynet.co.uk
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Inside This Book (learn more)
First Sentence:
Imagine a world in which you are forced to compete with four to six technologically equivalent competitors. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
survival triplet, kaizen costing program, hangen game, amoeba head, pseudoprofit centers, concept proposal stage, product preparation stage, survival zones, reported product costs, individual product costs, target costing system, look value engineering, new cost system, amoeba system, production yen, right organizational context, cost management techniques, cost management systems, teardown methods, group management system, koji preparation, accurate product costs, kaizen program, lean leader, confrontation strategy
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Taiyo Group, Mitsubishi Kasei, Higashimaru Shoyu, Harvard Business School, Tokyo Motors, Taiyo Kogyo, Nippon Kayaku, Olympus Optical, United States, Kirin's Kyoto, Kodai High Technology, Daisho Denshi, Super Dry, Toshio Okuno
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