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When March Went Mad: The Game That Transformed Basketball [Paperback]

Seth Davis
4.3 out of 5 stars  See all reviews (66 customer reviews)

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Book Description

February 2, 2010

“A must-read for anybody who considers themselves a basketball fan.”—Michael Wilbon, The Washington Post

On March 26, 1979, basketball as we know it was born. The NCAA championship game played that day launched an epic rivalry between two exceptional players: Earvin “Magic” Johnson and Larry Bird. Though they played each other only once as college athletes, that game transformed the NCAA tournament into a multibillion-dollar enterprise and laid the foundation for the resurgence of the NBA. To this day it remains the highest-rated basketball game, college or pro, in the history of television.

In the national bestseller When March Went Mad, Seth Davis recounts the dramatic story of the season leading up to that game, as Johnson’s Michigan State Spartans and Bird’s Indiana State Sycamores overcame long odds and great doubts to reach the game’s grandest stage. Davis also tells the stories of their remarkable coaches, Jud Heathcote and Bill Hodges, and he shows how tensions over race and class heightened the drama of the competition.

Davis combed through several years’ worth of newspaper and magazine coverage, interviewed nearly one hundred people, and watched dozens of games to reconstruct the colorful, historic, and improbable narrative of how Larry Bird and Magic Johnson burst on the scene—a coming-of-age story that continues to resonate. The Final Four, the NBA, and the game of basketball have never been the same.


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Editorial Reviews

Review

"There are no secrets anymore in sport.  Good grief, the best eighth-grade basketball players in the country are ranked. With his careful telling of the romantic saga of Magic and Bird, Seth Davis reminds us what fun it used to be when we could still be surprised, when a whole sport could be turned upside down, right before our wondering eyes.  It's a delight to relive all that with When March Went Mad."—Frank Deford

“I can’t remember a behind-the-scenes story I have enjoyed more. A transcendent moment in sports that is so fully captured by Seth Davis -- I feel as if I was right in the middle of it all! Thanks, Seth, for the insight as to how this magical game is still a standalone event even thirty years later.”Jim Nantz

"There is a lot more to what is known as ‘the Magic vs. Larry game’ than meets the eye. In When March Went Mad, Seth Davis does a superb job of shining a spotlight on many of those long-forgotten details."—John Feinstein

"Seth Davis’s When March Went Mad evokes more than a special season. Through deft reporting, he takes you behind the scenes from Terre Haute, Indiana, to East Lansing, Michigan, and on to the famous championship round in Salt Lake City. Best of all, though, Davis captures Larry Bird and Earvin ‘Magic’ Johnson as the young basketball genuises they were, basketball’s yin and yang, equal but opposing forces who would transform the game. This is a fine piece of work."—Mark Kriegel

"There are only a few perfect combinations in the world. Peanut butter on toast, scotch on ice, and Seth Davis on basketball."—Rick Reilly

About the Author

Seth Davis is an on-air studio analyst for CBS Sports coverage of NCAA basketball and is an on-air host, reporter, and analyst for the CBS College Sports network. He is also a staff writer at Sports Illustrated and SI.com, where he has worked since 1995, primarily covering college basketball and golf. A graduate of Duke University, Davis lives with his family in Ridgefield, Connecticut.


Product Details

  • Paperback: 352 pages
  • Publisher: St. Martin's Griffin; First Edition edition (February 2, 2010)
  • Language: English
  • ISBN-10: 0805091513
  • ISBN-13: 978-0805091519
  • Product Dimensions: 7.9 x 5.4 x 0.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #993,209 in Books (See Top 100 in Books)

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Customer Reviews

Any basketball fan should have this book on their "must read" list. Barry Sparks  |  21 reviewers made a similar statement
Two of the great players of the game. Alan Hawkins  |  12 reviewers made a similar statement
Most Helpful Customer Reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars A great look at the year that changed basketball forever. November 30, 2008
By Flo
Format:Hardcover|Amazon Vine™ Review (What's this?)
In 1979, when I was at Ohio State University, the sports buzz was all about the Michigan State Spartans and their great player Earvin "Magic" Johnson, and a guy named Larry Bird who played for Indiana State. One team was undefeated, and the other was cutting a swath through the Big Ten.

But this was before (gasp!) cable TV in any but a primitive form. There was no ESPN. There was virtually no way to see these teams unless you scored tickets in person. And so it was that one of the great rivalries in sports history could barely be seen, much less analyzed by sports fans around the country. Only when Bird met Magic in that season's NCAA finals, could basketball fanatics really see not just what the fuss was all about, but the future of pro and college hoops.

In "When March Went Mad," Seth Davis, a basketball analyst for CBS, tells the wildly entertaining tale of how NCAA basketball came out from behind the shadow of college football to become a sports juggernaut in its own right. Even in college, Johnson and Bird were basketball virtuosos, capable of bringing their teams up to whole different level. There was something new and different and even a little mysterious being played out in college hoops that year, which brought in its wake a new crop of superstars like Michael Jordan and college sports TV contracts generating literally billions of dollars a year.

And it all started with Larry Bird and Magic Johnson.

With excellent attention to detail, Davis tells the real story behind that storybook year, relating the ups and downs, the PR and game-day disasters, the come-from-behind victories, the challenges overcome almost daily by two teams who had been completely ignored pre-season by pundits and analysts. From the head coaches to the scrubs, from the college presidents to legendary NBA names like Red Auerbach and Jerry West who were relying on Bird and Johnson to save a floundering NBA, Davis tells the exciting true story of two young men who together changed not just basketball but the business of sports, forever.

"When March Went Mad" is well worth the time of *any* fan who truly loves the game of basketball.
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10 of 13 people found the following review helpful
Format:Hardcover|Amazon Vine™ Review (What's this?)
I'm a sucker for a book like this, having lived through and loved the Bird era (and Russell, Cowen, and the rest of the glorious heritage, later almost destroyed and now revived) and having once been a 20-year resident of Red Sox Nation who even remembers the Patriots as the Boston Patsies. But even for a fanatically fanatic fan, it's hard to get excited about it. It's workmanlike but basically is a newspaper style narrarive of the season, with too much play-by-play of regular season games with useful though unexciting comments. Perhaps the very format of the book bounded its possibilities. It ends up just OK -- nothing special but delvering what it promises.

Lurking in the text is the complexity of Bird, who came from a background that almost guaranteed drift and failure but whose tenacity and integrity of his inner core won through. He clearly was less likable and more volatile than the persona presented by the press, and almost cruel in much of his behavior; he was also apparently a two-fisted drinker and enjoyed the resulting combination of party and put downs. This makes his growth and maturation even more impressive. The book hovers around this element of Bird but at a surface level. It also gives little depth about Magic's very different personality, that also seems to have had hidden quirks. These are two young men of whom perhaps there is little to discuss beyond what they achieved on court and there is little to say about that in words rather than through the televised game itself.
The writing is solid and avoids hype and purple prose. The material seems accurate in its quotes from and comments on players and coaches but the overall result is unexciting. There's little to criticize about it but little to enthuse about either.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A fun book December 15, 2008
Format:Hardcover|Amazon Vine™ Review (What's this?)
Today, college basketball is big business, with massive TV contracts and incredible hype. During the annual NCAA tournament, college basketball mania reaches its apex with "March Madness." Every red-blooded American fills out a bracket or ten and watches raptly as Cinderellas, dark horses, and favorites vie for supremacy.

But it wasn't always this way, and Seth Davis's When March Went Mad tells the story of the single game that arguably made college ball such a big deal: the 1979 tournament final, which pitted Magic Johnson's Michigan State Spartans against Larry Bird's Indiana State Sycamores.

Davis has done his research, with nearly 100 interviews and extensive trips to the radio and television archives. The result is a well-written, informative account of the season that led up to the crucial game. He provides ample background on Bird, Johnson, their teammates, and coaches, and puts the reader on the team bus as they crisscross the country over the 1978-9 season.

The Bird/Johnson classic came at a crucial time: the UCLA dynasty that dominated the sport in the 1960s and 1970s had begun to fade and television executives wondered if the public would continue to watch a game with no obvious favorite. With coverage limited, most of the country did not get to see many of the smaller schools play. With the advent of cable television, though, the game could get more exposure. The question is, would anyone watch?

After reaching into the backgrounds of the two principles, Davis charts the entire season in a way that keeps the reader's interest. By midway through the book, you'll be eager to learn what happened at the Michigan State/Northwestern game thirty years ago. Davis keeps it interesting enough to get you through the season and into the tournament.

Even if you already know the results of the final game (and most sports fans do), the book is still a fun read. Davis makes a strong case that this game not only set the stage for the Celtics/Lakers rivalry of the 1980s, but profoundly changed the way Americans watched college basketball.
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Most Recent Customer Reviews
5.0 out of 5 stars Great History of NCAA Tournaments
Our book club read this - an unusual choice for ladies but we loved it. It brought back the memories of not only this great game and its great players, but how the tournament... Read more
Published 1 month ago by Gloria
5.0 out of 5 stars I was surprised by how much I liked it
First, some disclosure: I requested this book through the Amazon Vine program because I thought my boyfriend would enjoy it, since he's a die-hard basketball fan. Read more
Published 12 months ago by atisheh
4.0 out of 5 stars Perspective
As much as this was about the game, this is also a statement about how College basketball became what it is. Read more
Published 13 months ago by ..one small voice.
4.0 out of 5 stars Great read at tourney time!
If you are a fan of college basketball, this is a great book to read, especially in March when the NCAA tournament is underway. Read more
Published 14 months ago by B. Adducchio
5.0 out of 5 stars When March Went Mad: The 1979 NCAA Championship Showdown
Magic Johnson and Larry Bird. Larry Bird and Magic Johnson. These two will go down in the annuals of not just basketball history, but sports history, tied hand in hand. Read more
Published on March 27, 2011 by C. Baker
3.0 out of 5 stars Fun trip down memory lane
I was in high school when Magic Johnson and Larry Bird burst on the national scene. I was a sports nut in those days (not so much today), and I played playground ball with my... Read more
Published on June 3, 2010 by Avid Reader
4.0 out of 5 stars A Lansingite's perspective
I was a sixth-grader in Lansing when this game was played. It was the biggest thing that's ever happened in my hometown. Read more
Published on February 22, 2010 by Doctor Fresh
5.0 out of 5 stars I love this book.
I didn't see the game - heard about it of course. This book lets you in on so much more than just the one game at the end of the season. Read more
Published on September 25, 2009 by Harold Harefoot
5.0 out of 5 stars When Two Giants Collide
Seth Davis does an excellent job of building up to one of sport's most defining moments-- Indiana State's Larry Bird, the shy country boy and Michigan State's Earvin "Magic"... Read more
Published on July 16, 2009 by Michael B. Barer
5.0 out of 5 stars Great insights on Bird and Magic and Other Characters
As Diehard Spartan I thought I knew all there was to know about The Game.
Seth Davis did a great job making this more than just a sports book getting into the lives and... Read more
Published on June 26, 2009 by Robert Anderson
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