Southern rapper T.I. was dropped by his label after debut album I'm Serious (2001) only sold 270,000 copies. In response he set up his own label - Grand Hustle Records - and taught his old bosses a lesson about artist loyalty, generating millions of sales and becoming one of the biggest names in hip-hop.
T.I. released his second album Trap Muzik in 2003. It was much more successful than I'm Serious… Read more in Amazon's T.I. Store