Most Helpful Customer Reviews
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25 of 25 people found the following review helpful:
5.0 out of 5 stars
Data nearly 50 years old, but still seems valid..., February 19, 2002
This work first saw print in 1956. It is the story of a UFO cult in a large city in the Midwest...how it developed, how the leaders recruited followers, how predictions about the coming end of the world started flowing from the psychic members who allegedly channeled messages from the spacemen/pilots. The cult members were told they would be saved, picked up by saucers on an appointed date. The members quit jobs, sold possessions, and gathered, only to be disappointed. Did they all quit in a huff? No way. The first failure only made them more determined they were right, more anxious to be ready for the next announced departure date. Then a second failure. A few members fell away, a few suffered doubts, a few challenged for leadership themselves. The point of this book is that it takes "three disconfirmations" to kill a movement of true believers, and even then, some still hang on to the discredited "theology" by grasping at excuses. I found this book by accident about 30 years ago, and have read it at least four times. I find it fascinating. In the 1970's I knew two women in Albuquerque who were amateur psychics. They started bringing forth "space brethren messages" and eventually, although they failed to attract a following, they went up into the nearby mountains one night sure they would be lifted off before the coming unspecified disaster. They waited, but no ship appeared. I think people inclined toward UFO beliefs haven't changed much since this book was published. The basic data shown in this study can apply to religious or political groups as well. I am sorry it is out of print, but if you have an interest in this field, get a used copy...the prices are reasonable and the book will not disappoint!
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20 of 23 people found the following review helpful:
4.0 out of 5 stars
Great sociological study of a modern millenarian group., July 31, 1998
For anyone interested in the psychology and group dynamics of millenarian/prophetic groups, this book is essential reading. Sometime in the late 1950s or early 1960s the authors stumbled upon and infiltrated a group based on a prediction of imminent world destruction. When the prediction failed (after all, we are all still here in the late 1990s), the group underwent a severe crisis. This study details how that crisis developed and was resolved, drawing from it some general ideas about how groups based on prophecies survive the failure of those prophecies.
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10 of 10 people found the following review helpful:
4.0 out of 5 stars
Good read, interesting, but ethical?, January 31, 2005
I recently borrowed "When Prophecy Fails" from my psychology proffesor. I have been interested in the theory of cognitive dissonance since I first came across it in my general psychology text book, and was thrilled at the opportunity to read the source of it all.
The book is an easy read; at times it feels more like a novel than a psychological study. After the initial first few chapters of background information, it falls into an easy description of Marian Keech and her fellow Seekers. Festinger and his co-authors do a fine job of illustrating Mrs. Keech's ideology and the history of her doomsday prophecies. The description of the group members on the days leading up to and after the predicted cataclysm is very detailed.
However, this high amount of detail is also what makes me hesitant about truly endorsing this book as an ethical psychological study. Festinger & co. gave ample enough hints at the location and press coverage of the group that confidentiality cannot have been preserved. Just a few minutes with google provided me with the real identities of the cult members described in the book. Though I think the study may have been conducted before the APA created the ethical guidelines, I still found myself somewhat horrified by the looseness of the confidentiality. While "When Prophecy Fails" is an interesting read, it does very little to scientifically prove its hypothesis in a way that could not have been done in a less damaging way. Though my searches seemed to indicate that Mrs. Keech and her fellow believers moved on, I still feel a great deal of pity for the woman and her comrades. Even though their beliefs were absurd, did they really deserve to be so cruelly tricked? I am not sure about this. And so I am not sure that the means justifies the end in this particular landmark study.
Nevertheless, the book is certainly a must-read for anyone who is interested in landmark studies and the history of psychology.
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