Leonard and Swap bolster their ideas with real-life examples of corporate creativity and analysis of dozens of psychological studies about human innovation. The Xerox Palo Alto Research Center (PARC), for instance, generates breakthrough ideas by teaming up such diverse people as artists, anthropologists, and computer scientists. And to support diversity's role in creativity, they cite a 1992 study of 199 bank CEOs. The research found that top management teams are more innovative if they include people with varying expertise. Each of the book's chapters begins with a fictional management scenario and concludes with a summary of key points. It also includes chapters on designing the best physical and psychological environments for igniting new ideas. When Sparks Fly is a good tool for managers and others interested in fanning the flames of creativity. --Dan Ring
It is a rare business book: accessible, fresh and realistic.
Overall, this book seeks to leave you with the idea that creativity, while an inherit ability to some, can also be thought of as a process.
Chapter 1 draws out some principles, defines creativity and innovation for the purpose of the book and outlines the creative process.
When Spark Fly is an exciting walk through the creative process. It is full of actionable guidance for companies looking to spark their creative engine.Published 20 months ago by James O. Donnelly
THis book shows how the true creativity (the one for everyday work) arises and how managers should do in their corps to leverage this invaluable asset.Published on November 30, 2001 by Jose M. Vicente
This is a successor to Dorothy Leonard(-Barton)'s excellent Wellsprings of Knowledge, and expands the treatment of knowledge generation or creativity that forms one of the... Read morePublished on June 8, 2000 by Bill Godfrey