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Want to fire up creativity in your company? When Sparks Fly just might be the fuel you're looking for. Dorothy Leonard and Walter Swap describe a method that can help people become more innovative and better at teamwork. "Whether you lead a group of three in a nonprofit foundation or 300,000 in a Fortune 500 business, the basic process of creativity is the same," write Leonard, a Harvard Business School professor, and Swap, a Tufts University dean. The process involves five steps: selecting the right mix of people to spark creativity; identifying the problem needing novel ideas; developing alternatives; taking time to consider choices; and selecting one option.
Leonard and Swap bolster their ideas with real-life examples of corporate creativity and analysis of dozens of psychological studies about human innovation. The Xerox Palo Alto Research Center (PARC), for instance, generates breakthrough ideas by teaming up such diverse people as artists, anthropologists, and computer scientists. And to support diversity's role in creativity, they cite a 1992 study of 199 bank CEOs. The research found that top management teams are more innovative if they include people with varying expertise. Each of the book's chapters begins with a fictional management scenario and concludes with a summary of key points. It also includes chapters on designing the best physical and psychological environments for igniting new ideas. When Sparks Fly is a good tool for managers and others interested in fanning the flames of creativity. --Dan Ring
"Managers who want to make a difference in their work environment should put When Sparks Fly on their must-read list." -- National Productivity Review, Winter 1999
"The insights in this lively book could turbo-charge your team (and maybe even your career)." -- Fortune, September 27, 1999
"Will ignite sparks for management teams looking to light the creative fire." -- ForeWord, September 1999
It's written at a third grade level so fear not. Just make sure you pick up on the verbiage for your next business meeting. Read morePublished 5 months ago by Thinkinginpictures
When Spark Fly is an exciting walk through the creative process. It is full of actionable guidance for companies looking to spark their creative engine.Published on April 20, 2013 by James O. Donnelly
THis book shows how the true creativity (the one for everyday work) arises and how managers should do in their corps to leverage this invaluable asset.Published on November 30, 2001 by Jose M. Vicente
This is a successor to Dorothy Leonard(-Barton)'s excellent Wellsprings of Knowledge, and expands the treatment of knowledge generation or creativity that forms one of the... Read morePublished on June 8, 2000 by Bill Godfrey