An insightful, witty, and well-written analysis of the effects of mass-media on women in late 20th-century American culture. Douglas cuts through the fluff that spews from the tube with a finely-honed sense of the absurd that can forever change (or minimally, inform) how you perceive the changing portrayals of women by the media. The only book I know of that has been given highest recommendations by Gloria Steinem, The McLaughlin Group, and Amazon.com.
In this insightful study of how the American media has portrayed women over the past 50 years, Douglas ( Inventing American Broadcasting: 1899-1922 ) considers the paradox of a generation of women raised to see themselves as bimbos becoming the very group that found its voice in feminism. Modern American women, she suggests, have been fed so many conflicting images of their desires, aspirations and relationships with men, families and one another that they are veritable cultural schizophrenics, uncertain of what they want and what society expects of them. A single image--Diana Ross of the Supremes, for example, or Gidget from the popular sitcom--can send mixed signals, Douglas shows, at once affirming a woman's right to a voice and cautioning her not to go too far. Thus the media is often both a liberating and an oppressive force. Douglas is particularly attentive to the ways pop culture's messages have responded to shifting social and economic imperatives, including the feminist movement itself. While she asserts that pop culture can have a profound impact on one's self-perceptions, she also stresses that women, by the example of their own lives, have changed--mostly for the better--the way the media represents them. Author tour.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
A really in-depth and honest critical examination of the roles of women in mass media, mostly focused on film and television. Read morePublished 2 months ago by Boidiva02
This book is an extremely useful source when working on gender study papers or for readers who want to learn more about the feminine misconceptions hidden with shows one thinks... Read morePublished 9 months ago by JMG Buyer
I had to read this book for a class in college and I really enjoyed it! It was easy for me to keep my interest to read and get my papers done.Published 23 months ago by Rachael
I was actually quite bored out of my mind while reading this (but I pushed through since a friend of mine sent it to me). Read morePublished on July 30, 2013 by Justice Pirate
Daughter was very happy with book,loves the author.It is a good book for older teens and girls in early 20sPublished on July 6, 2013 by railroader