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Where the Money Is: How to Spot Key Trends to Make Investment Profits
 
 
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Where the Money Is: How to Spot Key Trends to Make Investment Profits [Hardcover]

Bob Froehlich (Author), Suze Orman (Author)
4.8 out of 5 stars  See all reviews (13 customer reviews)

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0471393177 978-0471393177 July 27, 2001 1
From the Foreword

"Truly valuable investment advice doesn't just direct you to buy a particular stock but helps you to think about investment opportunities within sectors-specifically, in the industries that are poised for growth over the next years and decades. Bob's solid guidance helps you target long-term opportunities."-Suze Orman, Author of The Road to Wealth and #1 New York Times Bestsellers, The 9 Steps to Financial Freedom and The Courage to Be Rich

The five themes driving and shaping the market in the millennium, from one of Wall Street's most respected investors.

In Where the Money Is, Bob Froehlich, one of the financial community's most trusted advisors, gives readers a rare insider's view of the strategies that financial markets and industries are developing to capitalize on the new terrain. Peering over the economic horizon for clues to next year and beyond, Froehlich pinpoints the five most relevant investment themes that will drive and shape the continuing bull market-as they are shaping society-into the new millennium. Focusing on such key issues as the aging baby boomer population, the continued growth of a technology that provides greater access and connectivity to the world, and the rise of the global marketplace, Froehlich shows investors how to spot these larger trends within the financial markets and the economy and to build an appropriate investment strategy to capitalize on them for rich rewards. Froehlich shows readers where the money is and where it can be found in the future.

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Editorial Reviews

Review

"Bob Froehlich has written a useful and readable guidebook for the potentially treacherous investment journey. He takes you through virtually every theme, concept, industry and region in a lively and insightful narrative. The novice investor will gain confidence from his explanations and the professional will find some stimulating revelations in his conclusions."--Byron R. Wien, Chief U.S. Investment Strategist, Morgan Stanley

"In turbulent, uncertain markets, one searches for an experienced guide like Bob Froehlich, who well knows the pitfalls and, importantly, the opportunities."--Steve Forbes, President CEO, Editor-In-Chief, Forbes magazine

"Technology, politics, globalization . . . Powerful forces are shaping the future, but how is the investor to make sense of it all? Do what the pros do. Turn to Dr. Bob! No one that I know is better at distilling the key trends shaping our future and translating them into actionable advice. This book will get you thinking and will introduce you to a host of great investment opportunities."--Don Phillips, Managing Director, Morningstar, Inc.

"Once you read this book you will enjoy talking about and referring others to BobSpeak (TM.) He cuts through the jargon and gives more than a one-line explanation of important investment terms. Your journey to this section is uniquely laid out in a series of 'Dr. Bob's Notes." His topics range from demographics to globalization and from technology to his principles of investing in long-term trends. I know you will enjoy this book as much as I did. Happy reading!"--Ralph J. Acampora, CMT, Managing Director, Director of Technical Research, Prudential Securities Inc.

"Bob Froehlich is dead-on with his 'Sectornomics' strategy. Fast changing market conditions make diversification prudent amongst asset classes. However, recognizing key economic trends that will drive some sectors more than others is the definitive approach to achieving superior equity returns. This book promises a fast pay-back to investors."--Thomas M. Galvin, Chief Investment Officer, Credit Suisse First Boston

" Where the Money Is provides the long-term investor a complete survey of today's investment opportunities in straightforward language. BobSpeak TM cuts through jargon to inform (and amuse) the reader."--Joseph Battipaglia, Executive Vice President, Chairman of Investment Policy, Gruntal Co.

"Dr. Bob's Where the Money Is dispenses a lot of essential knowledge and great wit. The top ten things to remember at the end of every chapter make this a brief and worthwhile book."--A Michael Lipper, CFA, President, Lipper Advisory Services, Inc.

"Bob Froehlich has given us a witty, entertaining, and insightful look into the major economic trends of our time -- focusing on the long-term factors that are likely to motivate investors and drive markets for years to come. Where the Money Is rises above the day to day din of the trading floor to will both enjoy it and learn from it." address the fundamental forces influencing the economy and money flows."--Robert Hormats, Vice Chairman, Goldman Sachs International

"Bob's second investment book is a refreshing, well written, and forward thinking primer for investors by one of the best foreword thinking investment strategists in the business."--Dr. Edward Yardeni, Chief Investment Strategist, Deutsche Banc Alex Brown

"Dr. Bob's notes provide a seasoned practitioner's insights on how one should invest in the increasingly interrelated global economy and marketplace."--Mario J. Gabelli, Gabelli Asset Management Inc.

"Not surprisingly, Bob Froehlich's book is both entertaining and informative. Authentic long-term investors take notice!"--Michael F. Holland, Chairman, Holland Company L.L.C.

"In Where the Money Is Bob has provided investors with a thought-provoking yet amusing guide to personal money management."--Jeffrey M. Applegate, Chief Investment Strategist, Lehman Brothers

"One thing guaranteed, anyone who completes Bob Froehlich's second book, Where the Money Is , will know a lot more about finance and investments than before starting. In his upbeat, positive-thinker style, Froehlich covers seven mega-themes, blending macro and micro analysis. Along the way he guides the reader with his "Top ten things to remember" bringing each chapter into focus. Froehlich's guidance is worth taking under consideration."--Robert H. Stovall, CFA, Market Strategist, Prudential Securities

"Wow, did I enjoy reading Where the Money Is. Bob Froehlich gives us an invaluable guide to the new, global, Internet economy, a practical guide to financial planning, and a brilliant, spirited primer on the power of free markets to increase both wealth and freedom around the world -- all rolled into one. And Bob does it with common sense, good humor, and crystal clear prose. A must-read for anyone planning to live, work, and invest in the 21st century."--Jack Kemp, Founder and Co-director, Empower America, Former Congressman, Secretary of Housing and Urban Development, and Republican candidate for Vice President of the United States

"Dr. Bob has written another dynamite book covering a wide range of topics that are necessary for success in today's fast-paced markets. Where the Money Is is important not only because of its coverage of many little understood but essential investment themes, but also because of the solid advice provided in understanding and investing in many key industries. An added dividend is its lucidity and humor. Must reading for individual and professional investors alike."--David Dreman, Chairman and CIO, Dreman Value Management, L.L.C., author of the best selling Contrarian Investment Strategies: The Next Generation

"Bob Froehlich's top-down trip around the world is an eye and mind opener. Step aboard for an enjoyable and memorable trip! Where the Money Is helps span a notable chasm; by providing insight into important themes, Bob helps investors develop the ideas that should add significant value to their portfolios. Bob's Top Ten lists and investment principles are praiseworthy in their own right."--Thomas M. McManus, Equity Portfolio Strategist, Banc of America Securities

"A wonderful treatment of 'iceberg investment trends' that should determine the core holdings in any long-term portfolio. Once again Bob demonstrates an exceptional talent to present complex subjects in understandable and even entertaining terms."--Elizabeth J. Mackay, CFA, Chief Investment Strategist, Bear, Stearns Co., Inc.

"In Where the Money Is , Dr. Bob Froehlich uses his analysis of demographic trends both in the United States and other parts of the world to construct some broad investment themes which individuals can use for building portfolios designed for long-term investment results. He discusses these trends in terms that anyone can understand. All in all, the book is a great guide to some of the very important longer term issues. These pages will give those that try to build portfolios for their long-term retirement plans a very good backdrop in which to make decisions and stay the course. The book is a handy tool as we go through the turbulent and volatile markets that we seem to find ourselves in these days. A very useful and enjoyable read."--Greg A. Smith, Chief Investment Strategist, Prudential Securities

" Where the Money Is provides an in-depth view of what really drives the market. Dr. Froehlich looks behind the popular conceptions to give a clear view of where money can be made over the next decade. An excellent read for all investors!"--Erik Gustafson, Portfolio Manager, Liberty Growth Stock Fund, Stein Roe Farnham

"Is there life after Nasdaq? Absolutely, says Bob Froehlich. In this thoughtful and far reaching review he argues persuasively that a myriad of important investment opportunities will flow from the aging of the population, global restructuring and privatization, and, yes, even from the continuing information technology revolution. A must read for anyone who's been in the market in the past few years."--Peter J. Canelo, Morgan Stanley

"...the error-prone strategists make the mistake of believing that the future will unfold just like the past. There are others, however, who have eyes to see the dust in the distance, ears to hear the hoof beats of the thundering herd, and noses to smell the money to be made. One of those is Bob Froehlich."-- The Chicago Tribune

From the Publisher

"Bob Froehlich has written a useful and readable guidebook for the potentially treacherous investment journey. He takes you through virtually every theme, concept, industry and region in a lively and insightful narrative. The novice investor will gain confidence from his explanations and the professional will find some stimulating revelations in his conclusions."--Byron R. Wien, Chief U.S. Investment Strategist, Morgan Stanley

"In turbulent, uncertain markets, one searches for an experienced guide like Bob Froehlich, who well knows the pitfalls and, importantly, the opportunities."--Steve Forbes, President CEO, Editor-In-Chief, Forbes magazine

"Technology, politics, globalization . . . Powerful forces are shaping the future, but how is the investor to make sense of it all? Do what the pros do. Turn to Dr. Bob! No one that I know is better at distilling the key trends shaping our future and translating them into actionable advice. This book will get you thinking and will introduce you to a host of great investment opportunities."--Don Phillips, Managing Director, Morningstar, Inc.

"Once you read this book you will enjoy talking about and referring others to BobSpeak (TM.) He cuts through the jargon and gives more than a one-line explanation of important investment terms. Your journey to this section is uniquely laid out in a series of 'Dr. Bob's Notes." His topics range from demographics to globalization and from technology to his principles of investing in long-term trends. I know you will enjoy this book as much as I did. Happy reading!"--Ralph J. Acampora, CMT, Managing Director, Director of Technical Research, Prudential Securities Inc.

"Bob Froehlich is dead-on with his 'Sectornomics' strategy. Fast changing market conditions make diversification prudent amongst asset classes. However, recognizing key economic trends that will drive some sectors more than others is the definitive approach to achieving superior equity returns. This book promises a fast pay-back to investors."--Thomas M. Galvin, Chief Investment Officer, Credit Suisse First Boston

" Where the Money Is provides the long-term investor a complete survey of today's investment opportunities in straightforward language. BobSpeak TM cuts through jargon to inform (and amuse) the reader."--Joseph Battipaglia, Executive Vice President, Chairman of Investment Policy, Gruntal Co.

"Dr. Bob's Where the Money Is dispenses a lot of essential knowledge and great wit. The top ten things to remember at the end of every chapter make this a brief and worthwhile book."--A Michael Lipper, CFA, President, Lipper Advisory Services, Inc.

"Bob Froehlich has given us a witty, entertaining, and insightful look into the major economic trends of our time -- focusing on the long-term factors that are likely to motivate investors and drive markets for years to come. Where the Money Is rises above the day to day din of the trading floor to will both enjoy it and learn from it." address the fundamental forces influencing the economy and money flows."--Robert Hormats, Vice Chairman, Goldman Sachs International

"Bob's second investment book is a refreshing, well written, and forward thinking primer for investors by one of the best foreword thinking investment strategists in the business."--Dr. Edward Yardeni, Chief Investment Strategist, Deutsche Banc Alex Brown

"Dr. Bob's notes provide a seasoned practitioner's insights on how one should invest in the increasingly interrelated global economy and marketplace."--Mario J. Gabelli, Gabelli Asset Management Inc.

"Not surprisingly, Bob Froehlich's book is both entertaining and informative. Authentic long-term investors take notice!"--Michael F. Holland, Chairman, Holland Company L.L.C.

"In Where the Money Is Bob has provided investors with a thought-provoking yet amusing guide to personal money management."--Jeffrey M. Applegate, Chief Investment Strategist, Lehman Brothers

"One thing guaranteed, anyone who completes Bob Froehlich's second book, Where the Money Is , will know a lot more about finance and investments than before starting. In his upbeat, positive-thinker style, Froehlich covers seven mega-themes, blending macro and micro analysis. Along the way he guides the reader with his "Top ten things to remember" bringing each chapter into focus. Froehlich's guidance is worth taking under consideration."--Robert H. Stovall, CFA, Market Strategist, Prudential Securities

"Wow, did I enjoy reading Where the Money Is. Bob Froehlich gives us an invaluable guide to the new, global, Internet economy, a practical guide to financial planning, and a brilliant, spirited primer on the power of free markets to increase both wealth and freedom around the world -- all rolled into one. And Bob does it with common sense, good humor, and crystal clear prose. A must-read for anyone planning to live, work, and invest in the 21st century."--Jack Kemp, Founder and Co-director, Empower America, Former Congressman, Secretary of Housing and Urban Development, and Republican candidate for Vice President of the United States

"Dr. Bob has written another dynamite book covering a wide range of topics that are necessary for success in today's fast-paced markets. Where the Money Is is important not only because of its coverage of many little understood but essential investment themes, but also because of the solid advice provided in understanding and investing in many key industries. An added dividend is its lucidity and humor. Must reading for individual and professional investors alike."--David Dreman, Chairman and CIO, Dreman Value Management, L.L.C., author of the best selling Contrarian Investment Strategies: The Next Generation

"Bob Froehlich's top-down trip around the world is an eye and mind opener. Step aboard for an enjoyable and memorable trip! Where the Money Is helps span a notable chasm; by providing insight into important themes, Bob helps investors develop the ideas that should add significant value to their portfolios. Bob's Top Ten lists and investment principles are praiseworthy in their own right."--Thomas M. McManus, Equity Portfolio Strategist, Banc of America Securities

"A wonderful treatment of 'iceberg investment trends' that should determine the core holdings in any long-term portfolio. Once again Bob demonstrates an exceptional talent to present complex subjects in understandable and even entertaining terms."--Elizabeth J. Mackay, CFA, Chief Investment Strategist, Bear, Stearns Co., Inc.

"In Where the Money Is , Dr. Bob Froehlich uses his analysis of demographic trends both in the United States and other parts of the world to construct some broad investment themes which individuals can use for building portfolios designed for long-term investment results. He discusses these trends in terms that anyone can understand. All in all, the book is a great guide to some of the very important longer term issues. These pages will give those that try to build portfolios for their long-term retirement plans a very good backdrop in which to make decisions and stay the course. The book is a handy tool as we go through the turbulent and volatile markets that we seem to find ourselves in these days. A very useful and enjoyable read."--Greg A. Smith, Chief Investment Strategist, Prudential Securities

" Where the Money Is provides an in-depth view of what really drives the market. Dr. Froehlich looks behind the popular conceptions to give a clear view of where money can be made over the next decade. An excellent read for all investors!"--Erik Gustafson, Portfolio Manager, Liberty Growth Stock Fund, Stein Roe Farnham

"Is there life after Nasdaq? Absolutely, says Bob Froehlich. In this thoughtful and far reaching review he argues persuasively that a myriad of important investment opportunities will flow from the aging of the population, global restructuring and privatization, and, yes, even from the continuing information technology revolution. A must read for anyone who's been in the market in the past few years."--Peter J. Canelo, Morgan Stanley

"...the error-prone strategists make the mistake of believing that the future will unfold just like the past. There are others, however, who have eyes to see the dust in the distance, ears to hear the hoof beats of the thundering herd, and noses to smell the money to be made. One of those is Bob Froehlich."-- The Chicago Tribune


Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (July 27, 2001)
  • Language: English
  • ISBN-10: 0471393177
  • ISBN-13: 978-0471393177
  • Product Dimensions: 9.3 x 6.3 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,330,620 in Books (See Top 100 in Books)

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Average Customer Review
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Dr. Bob is Right on the Mark!, December 1, 2001
This review is from: Where the Money Is: How to Spot Key Trends to Make Investment Profits (Hardcover)
Thanks, Dr. Bob, for a great book on investing! This book is something I have needed to read for a long time. When reading investment books, the advice is often about IRAs, 401(k)'s, bonds, stock market, market timing, etc.

Dr. Bob's advice is in a totally different area. He believes in something called "sectornomics" which means if you look at all the industry sectors and determine which ones will do well in the next five years, then invest in several companies in that sector, your portfolio will do well. Don't worry about which particular stocks too much, just pick the right sector. Pharmaceuticals, let's say. Then, for the majority of the book, Dr. Bob goes on about the various trends in the US and worldwide which will whip the stock market sectors one way or another.

Should you bet on a Japanese resurgence in the next ten years? Don't think so. How about betting on the graying of America? Sure, says Dr. Bob, but remember, Europe and Asia are graying too.

Doesn't sectornomics break the rule of investing that "the only thing that makes the stock market go up or down is a surprise?" Doesn't everyone know about the graying of America? Yes, they know, but no, it doesn't break that rule. Sectornomics means "looking at the same thing everyone else looks at, and seeing something different." Your own perspective can give you the added advantage over the market.

Inspired by Dr. Bob, I began my own personal portfolio based on alternative energy, because I have found out that this sector is about to boom in the next 10 years. A little research (using the Internet of course) and now I have a list of about 30 companies who are extremely well positioned to make a lot of money once alternative energy goes big. The key for me was seeing the big players (United Technologies, Idatech, Xcel, BP, etc.) investing heavily into this sector. BP makes millions of dollars yearly from manufacturing solar cells.

Dr. Bob's knowledge of statistics is absolutely amazing. And his writing style is very approachable.

I heard Dr. Bob speak at an investment seminar in Columbus, Ohio. His speech was good but his book -- excellent. Just buy it. It is the best investment you will make this year.

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Highly Recommended!, October 31, 2001
This review is from: Where the Money Is: How to Spot Key Trends to Make Investment Profits (Hardcover)
Robert J. Froehlich has written an informative and highly readable guide to understanding the emerging global economy. Never dry, dull or dense, his book focuses on the factors that combine to create both major and minor global economic trends. If you understand these trends, he maintains, you can make wise investment choices now and in the future. At the end of the book, Froehlich includes a glossary of terms, though - unlike many investment books - you don't find yourself lost in a sea of insider jargon while reading. He writes delightfully, easily shows you how global trends connect and conversationally explains what this means to you professionally and personally. We [...] recommend this book to all readers, since no matter your area of expertise or interest, if you live on this planet your economic well-being is affected by globalization.
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5.0 out of 5 stars Froelich Review, October 17, 2011
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This review is from: Where the Money Is: How to Spot Key Trends to Make Investment Profits (Hardcover)
The book was informative and entertaining. The only problem was it was dated, being written in early 2000s. Although he presented strong support for his projections, many were wrong due to unforeseen circumstances. I would buy and read an updated version.
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Inside This Book (learn more)
First Sentence:
The words of wisdom from Muhammad Ali are an eloquent way of saying that demographics have the power to change the way we think. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
birth bust, blade generation, smarter workforce, monthly economic indicator, senior boom, mobile phone subscriptions, shareholder focus, government downsizing, economic release, defined benefit system, defined contribution system, weaker dollar, pharmaceutical sector, merger boom, public pension system
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Hong Kong, Cold War, United Kingdom, World War, Turning Trends, New World, Wall Street, Latin America, Berlin Wall, New York, East Germans, East Germany, Soviet Union, Great Britain, Internal Revenue Service, Mexican Revolution, North Carolina, Salomon Smith Barney, Albert Einstein, Ford Motor Company, Great Depression, Loan Ranger, West Germany, British Petroleum
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