With corporate mergers continuing unabated and with more and more downsizing, the opportunities clearly lie in launching a new concept, product, or company. But where do we get the start-up monies? Not from banks or other debt-financing schemes, asserts writer-consultant Evanson. The right approaches are angels, IPOs, alternatives to IPOs, and venture capital. And not only does he outline the viewpoints of these lenders, but he also prepares borrowers well for the reality: contacting and selling, valuing a business, and writing a plan. Even numbers-proficient pros will find the explanations easy reading, with charts, lists, and a writing style that ranges from perky to humorous. Lots of true "how we did it" pepper the narrative; lots of lists help analyze pros and cons of different avenues and different presentations. A private equity capital directory, a listing of universities with leading entrepreneurship programs, and an overview of securities laws influencing private and exempt transactions are appended. Barbara Jacobs
About the Author
Evanson is a business writer and consultant. He holds a B.A. in mathematics and a master's degree in finance.