Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve (Hardcover)

by Howard Bragman (Author)
Key Phrases: noncontroversial controversy, press agentry, Where's My Fifteen Minutes, Los Angeles, New York Times (more...)

Editorial Reviews

From Publishers Weekly
With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the new media and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the local environmentalist trying to effect change to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. (Jan.)
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Review
“With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the “new media” and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the “local environmentalist trying to effect change” to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative.”
—Publishers Weekly

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Product Details

• Hardcover: 256 pages
• Publisher: Portfolio Hardcover (December 26, 2008)
• Language: English
• ISBN-10: 1591842360
• ISBN-13: 978-1591842361
• Product Dimensions: 9.1 x 6.1 x 1.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #56,611 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars A Practical How-To Guide for Everyone, December 26, 2008

By	Dan Baker (Los Angeles, CA USA) - See all my reviews (REAL NAME)

This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.

4 of 5 people found the following review helpful:

1.0 out of 5 stars This book is great if... you need common sense., January 14, 2009

By	Nathan "NJ" (Washington, USA) - See all my reviews

This book is great if... you need common sense. It lacks real substance and there's no practical advice. If you were looking for some actual example of what to do to get anything the cover says, well, within the first 25 pages he tells you directly this isn't that book. Sorry. I'd definitely save the money if I could go back and I'd avoid this book unless I was lacking common sense.

4 of 5 people found the following review helpful:

5.0 out of 5 stars How to Win Friends and Influence People in This Millenium, December 26, 2008

By	Book Shark (USA) - See all my reviews

Decades ago Andrew Carnegie wrote a landmark book that gave the average person insights into getting ahead in the world. As times have changed and that book has become dated, WHERE'S MY FIFTEEN MINUTES? takes the same simple language and common sense approach and explains the concept for a new generation. Whatever your goals, this book will help you sort the new landscape with ease. It's also a fun read full of great Hollywood insights.