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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
 
 
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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve (Hardcover)

~ (Author)
Key Phrases: noncontroversial controversy, press agentry, Where's My Fifteen Minutes, Los Angeles, New York Times (more...)
3.8 out of 5 stars  See all reviews (13 customer reviews)

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Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott

Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

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Editorial Reviews

From Publishers Weekly

With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the new media and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the local environmentalist trying to effect change to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Review

“With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the “new media” and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the “local environmentalist trying to effect change” to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative.”
Publishers Weekly

Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio Hardcover (December 26, 2008)
  • Language: English
  • ISBN-10: 1591842360
  • ISBN-13: 978-1591842361
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon.com Sales Rank: #301,812 in Books (See Bestsellers in Books)

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Customer Reviews

13 Reviews
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Average Customer Review
3.8 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 9 people found the following review helpful:
5.0 out of 5 stars A Practical How-To Guide for Everyone, December 26, 2008
By Dan Baker (Los Angeles, CA USA) - See all my reviews
(REAL NAME)   
This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.
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4 of 5 people found the following review helpful:
1.0 out of 5 stars This book is great if... you need common sense., January 14, 2009
By Nathan "NJ" (Washington, USA) - See all my reviews
This book is great if... you need common sense. It lacks real substance and there's no practical advice. If you were looking for some actual example of what to do to get anything the cover says, well, within the first 25 pages he tells you directly this isn't that book. Sorry. I'd definitely save the money if I could go back and I'd avoid this book unless I was lacking common sense.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars How to Win Friends and Influence People in This Millenium, December 26, 2008
Decades ago Andrew Carnegie wrote a landmark book that gave the average person insights into getting ahead in the world. As times have changed and that book has become dated, WHERE'S MY FIFTEEN MINUTES? takes the same simple language and common sense approach and explains the concept for a new generation. Whatever your goals, this book will help you sort the new landscape with ease. It's also a fun read full of great Hollywood insights.
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Most Recent Customer Reviews

2.0 out of 5 stars Preparedness
Readers looking for plain speaking advice on getting attention and recognition might find some nuggets of interest on the pages of Howard Bragman's book, Where's My Fifteen... Read more
Published 1 month ago by Stephen T. Hopkins

4.0 out of 5 stars WHERE'S YOUR 1 ESSENTIAL PR BOOK? RIGHT HERE
Howard Bragman, who has represented major companies and hollywood celebrities, has written a book that any aspiring PR professional or any person in need of PR can benefit from... Read more
Published 4 months ago by Gian Fiero

3.0 out of 5 stars A Light Overview
An overview of PR, variously defined, by a master practitioner, its focus is mainly the glamour, entertainment and celebrity industries. Read more
Published 6 months ago by Chuck Brooks

4.0 out of 5 stars A PR Primer
This book is a fun read and filled with good common sense approaches about how to get the "coverage" you need for a cause you're promoting. Read more
Published 9 months ago by K. Lewis

5.0 out of 5 stars More than 15 Minutes
Bragman's ability to weave anecdotal information into practical lessons about managing image and brand is the most enjoyable part of the book. Read more
Published 9 months ago by W. Harrison

5.0 out of 5 stars I Didn't Want to Stop Reading It
Howard Bragman's "Where's My 15 Minutes?" is not only simple and direct, it also manages to be educational and entertaining. I simply hated to put it down. Read more
Published 9 months ago by Polly Franks

5.0 out of 5 stars Public Relations Takes on a New Role
If you are curious to know about the differences between perception and reality and how those are shaped in the marketplace of ideas, then this is an ideal read. Read more
Published 9 months ago by Thomas Payne

1.0 out of 5 stars Selling my copy
I didn't finish this book. After reading about 90 pages I couldn't stand it anymore. There are a lot of books out there that really help push a message or a cause or teach you... Read more
Published 10 months ago by Gmn Nutrition

5.0 out of 5 stars Do It Yourself PR, Told By One of the Masters
Bragman has more than 30 years of experience in PR, crisis management, and media relations, with a high-profile client list that includes Cameron Diez and Paula Abdul. Read more
Published 10 months ago by Sacramento Book Review

5.0 out of 5 stars Advice from the Master
Howard Bragman's 25 years of experience and advice are invaluable to anyone in 'the public eye'... which in today's global internet community means everyone. Read more
Published 10 months ago by JDSLA

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