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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve Hardcover – December 26, 2008

3.9 out of 5 stars 17 customer reviews

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Editorial Reviews

From Publishers Weekly

With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the new media and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the local environmentalist trying to effect change to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the “new media” and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the “local environmentalist trying to effect change” to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative.”
Publishers Weekly --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (December 26, 2008)
  • Language: English
  • ISBN-10: 1591842360
  • ISBN-13: 978-1591842361
  • Product Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,336,647 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
This book is great if... you need common sense. It lacks real substance and there's no practical advice. If you were looking for some actual example of what to do to get anything the cover says, well, within the first 25 pages he tells you directly this isn't that book. Sorry. I'd definitely save the money if I could go back and I'd avoid this book unless I was lacking common sense.
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Format: Hardcover
Readers looking for plain speaking advice on getting attention and recognition might find some nuggets of interest on the pages of Howard Bragman's book, Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. You have to love a publicist with a name like Bragman. He draws from his three decade career in this field to offer readers ways to influence perceptions. For me, I kept turning the pages with a degree of amazement that anyone could spend one's working life in the public relations field if this is what it is all about.

Rating: Two-star (Mildly Recommended)
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Format: Hardcover Verified Purchase
This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.
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Format: Hardcover Verified Purchase
If you are curious to know about the differences between perception and reality and how those are shaped in the marketplace of ideas, then this is an ideal read. It is one of the few books that truly captures the essence of what it means to be a practitioner of public relations -- from how the publicity machine works to what steps to take when crafting an effective message. For those who have an open mind and are willing to learn, this is the book that can teach you about the modern world of public relations. What it is ... what it means ... and what it does and does not do in shaping the opinions that affect our day to day lives.
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Format: Hardcover
I didn't finish this book. After reading about 90 pages I couldn't stand it anymore. There are a lot of books out there that really help push a message or a cause or teach you something but this isn't one of them. I don't know where the enthusiasm came from for the other reviewers, but this is just a waste of paper.
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Format: Hardcover
This book is a fun read and filled with good common sense approaches about how to get the "coverage" you need for a cause you're promoting. I found it useful and informative. I'd recommend it and have given an extra copy as a gift!
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Format: Hardcover Verified Purchase
Howard Bragman, who has represented major companies and hollywood celebrities, has written a book that any aspiring PR professional or any person in need of PR can benefit from. It's replete with powerful PR points and anecdotes which drive home the central theme of this book: perception is reality, and a good PR professional (or PR knowledgeable person) can manage it! Also addressed is the importance of authenticity; covering 3-4 points in an interview; thinking like a journalist; working with the media; developing your brand; and his 10 commandments of PR which effectively summarize the most salient points made throughout the book. Your fifteen minutes may only be 1 book read away.
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Format: Hardcover Verified Purchase
Despite that he’s still well under age 60, Howard Bragman is a public relations and crisis management legend (except to himself). This down-to-earth, ego controlled and otherwise “nice guy” does a fantastic job of telling the reader both his story and background from his Michigan roots to learning the trade to today where he heads his own, well respected and successful firm. If you want to learn and to better understand the inner-workings of the P.R. world and how it goes hand-in-hand with a celebrity’s career management, this book is definitely for you.
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